Rochester Web Design Services

Our Rochester Website Services

We are a complete web design company with a large staff of internal web developers and ecommerce developers. Our website design team is separated into two groups, each focusing on either template or custom web development services.

1.) Template-Based Website Designs

Searching for an affordable website option? Your Rochester company might be interested in a template website!

Rather than designing mockups and developing a custom template for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your favorite theme for us to install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a templated website development is about $3,750, and it can be ready in just a few weeks. For templated ecommerce web developments, the cost and turnaround will be higher.

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2.) Custom Web Developments

As a custom web design company, we love to begin every Rochester web development service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

Following your approval of the design mockup, our web development team will integrate it into a custom template. A custom theme offers numerous advantages, such as a streamlined codebase that typically results in improved website speed and usability, since it was created exclusively for your Rochester organization.

The starting price for a custom website design is $9,500, and it can be completed in as little as a few months. For custom ecommerce website developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We think of website maintenance as a reactive support service where we provide your Rochester business access to a website developer or ecommerce web designer who can fix just about any problem.

Here are some examples of website requests that Rochester website maintenance firms might help with:

• Making sure your website's platform is up to date.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Writing new blog content to help you stay fresh.
• Rearranging your Rochester site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Taking backups of your website's files and databases.
• Changing the look and feel of your website.
• Fixing Google Search Console coverage errors.
• Improving technical search engine optimization by adding structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Rochester, NY Website

To choose the best template or custom web development agency for your Rochester business, you need to know what your goals are. The most common goals we've seen for Rochester website design and ecommerce development projects include:

1. To create a website or online store for a new business in Rochester.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To pass Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To get more online sales from their ecommerce website.

Let's figure out what you want from your Rochester web design project!

In addition to designing Rochester-area websites, our company also provides web development services to those in Albany, Bronx, Brooklyn, Buffalo, Manhattan, New York City, Niagara Falls, Queens, Staten Island, Syracuse, Yonkers, .

Picking a Platform for Your Rochester, NY Website

A content management system, or CMS, is what powers your Rochester website. While our top website developers and ecommerce web developers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in New York and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Rochester, but it's also the best in terms of overall performance and scalability of a customized web development. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress has a large following among expert website design firms and freelance website designers, helping ensure you can find a local Rochester web designer to help you.

2.) WooCommerce

We help Rochester startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here's why our ecommerce web designers love WooCommerce:

• We often recommend WooCommerce for Rochester web design projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Rochester organization already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money redoing your content-based website just to add ecommerce.
• WooCommerce is a good open-source option for Rochester businesses. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. To run an ecommerce website using Shopify you will likely be searching for a Shopify web designer in Rochester.

Our Shopify developers have experience designing websites for online companies in and around New York.

Our ecommerce web developers love Shopify for these reasons:

• We often recommend Shopify for Rochester merchants interested in a hosted ecommerce platform. Shopify allows you to run an ecommerce business in Rochester without the hassle of hosting configurations or platform updates.
• When Rochester web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• The best ecommerce platform for Rochester organizations that rely heavily on fast delivery times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Rochester, NY Web Designer

You should ask your prospective Rochester website development or ecommerce web development company several questions before you get started. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce development project:

• Does the website designer outsource the project? Because we've got our own team of USA web developers and ecommerce web designers, we don't outsource.
• Will the web designers make 301 redirects to help preserve search rankings? For any Rochester web design project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the website designer plan to create a mockup, or provide theme samples, before building the site? We find it is easier to create a design mockup for Rochester website projects to help everyone understand the design direction before the website build gets too far along. However, that is only viable if you choose a custom web design service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• What platform does your Rochester website developer use? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Rochester web design team turn things around? We typically complete custom web development projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the web design company provide original solutions? As a full-service website design firm, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Rochester, NY Website

There's more to a successful template or custom website design project for your Rochester organization than you may realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Rochester website:

• Content Writing: Not sure how to express yourself in writing? Let us write content about your products or services for your Rochester website or blog.
• SEO Strategies: Want to improve organic traffic in or around Rochester? To help with technical, on-page, and off-page SEO, we have our own team of search engine optimization consultants.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance: Want help making updates to your template pr custom Rochester website after it launches? If you need help updating your website, ask about our website maintenance services.
• ADA Website Accessibility: Not sure whether your Rochester, NY website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility issues.
• Designing Logos: Getting ready to start a business in Rochester, but still need a logo? Let our graphic designers come up with logo concepts for your small business.
• Web Hosting: Need somewhere to host your site after it launches? Our server administration and web design team work together to ensure fast WordPress hosting services!

Our comprehensive website development agency is the perfect solution for your small business!

Why Choose Us for Your Rochester, NY Web Services

Because we love the City of Rochester! There are so many exciting places to visit in Rochester, like Strong National Museum of Play, Seneca Park Zoo, George Eastman Museum, and others. For more ideas around Rochester, check out this helpful website!

We have more than 19 years of experience designing attractive, high-converting websites for small businesses and large corporations! You can trust our professionals to handle your professional web development quickly and efficiently.

• You won't find us outsourcing Rochester web design projects. Head over to our website design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of skilled website developers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're consultants in search engine optimization, UX, and site speed.
• We provide free web design tools, such as color scheme pickers and password generators.
• Our digital advertising team is experienced in Rochester SEO services to help you improve search rankings and organic traffic.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Rochester ecommerce web developer.
• You can reach us by phone, live chat, or email.
• We help with routine Rochester website maintenance services to help you keep your website fresh.
• To really expand upon your digital marketing, we can offer Rochester PPC ads management and Rochester social media management to help you target potential customers outside of organic search results.

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