Baton Rouge, LA Digital Marketing

What is Internet Advertising for Baton Rouge, LA Small Businesses?

In a most simple definition, online advertising throughout Baton Rouge is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

For most Baton Rouge small business owners, digital marketing is a fancy way of saying SEO or PPC advertising. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Baton Rouge online marketing program entails.

Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help you drive visibility and conversions throughout Baton Rouge, Louisiana or nationwide.

For instance, the best digital advertising packages in Baton Rouge will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
• Boost Baton Rouge small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Baton Rouge through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

If you live in Baton Rouge, you probably love the LSU Tigers basketball team. Go LSU Tigers! In addition to marketing Baton Rouge-area websites, our online marketing firm also offers Lafayette, Metairie, New Orleans, and Shreveport small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Baton Rouge Businesses

We are a team of digital advertising consultants, just 1104.9 miles away, with diverse knowledge and experience in the latest internet advertising trends for Baton Rouge small businesses. Use our experience in more than 100 business industries across Baton Rouge, and the rest of the country, to help build traffic and grow conversions.

1.) PPC Management

The act of creating and optimizing Baton Rouge paid ads campaigns is known as PPC ads management. Despite that simple explanation, let's explore it further.

To provide premium paid ads management, a paid advertising firm for Baton Rouge should get to know your company and its goals. Since the way you approach PPC advertising for a local Baton Rouge organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Baton Rouge service providers are often only interested in qualified leads. This can be accomplished through PPC advertising that increases traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Baton Rouge paid ads, it's important to understand what metrics will be used. Most Baton Rouge PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Baton Rouge organization needs to use multiple strategies and marketing tools. For example, the best Baton Rouge paid advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Baton Rouge organization.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

With social media ads, Baton Rouge internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Baton Rouge company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Baton Rouge small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Baton Rouge digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

Search engine marketing in Baton Rouge involves running paid advertising on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Baton Rouge organization to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Baton Rouge online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Baton Rouge.

4.) Lead Generation

A local Baton Rouge service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Baton Rouge lead generation strategies are going to be critical.

All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Baton Rouge business.

5.) Conversion Optimization

Digital marketing in Baton Rouge should include CRO campaigns. There's no doubt that this is a critical element of online marketing in Baton Rouge, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO strategies that work for one Baton Rouge small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile site glitches, adding exit-intent popups, and defining value for the visitor.

For some Baton Rouge websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Baton Rouge, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Baton Rouge company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Baton Rouge company. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Building a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Louisiana every day. To develop a sales funnel that produces value for your Baton Rouge business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. Working with one of our online advertising consultants, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Baton Rouge digital marketing campaign based on more information about your small business.

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

For email marketing management, we help our Baton Rouge businesses use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to boost your subscribers. We help Baton Rouge email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Baton Rouge businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Baton Rouge websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Baton Rouge begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Baton Rouge digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Baton Rouge internet marketing agency. These are all effective ways to market content if you implement them correctly within your Baton Rouge small business.

9.) Online Reputation Management (ORM)

Your online reputation in Baton Rouge and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Baton Rouge, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Baton Rouge brand.

For local service companies in Baton Rouge, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Baton Rouge storefront. Online shoppers in Baton Rouge want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Baton Rouge doctors or Baton Rouge attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Baton Rouge website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Baton Rouge.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Baton Rouge, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Baton Rouge internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Baton Rouge online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Baton Rouge, LA Website

If you manage a business in Baton Rouge that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Baton Rouge digital marketing services over other marketing tactics. Here are a few reasons why your Louisiana small business should embrace internet marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Baton Rouge, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Baton Rouge or across Louisiana.
• The flexibility of Baton Rouge online marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Baton Rouge provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Baton Rouge!

How to Develop Baton Rouge, LA Online Advertising Campaigns

Before starting your website advertising service for your Baton Rouge-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Baton Rouge digital marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Baton Rouge or beyond. You can then make sure you're targeting your Baton Rouge digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Baton Rouge audience. You'll be able to focus on the right keywords for your Baton Rouge internet marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving marketing plans sooner

If you plan to incorporate search engine optimization in your Baton Rouge digital strategy, make that your first priority. The slowest moving website advertising plan in Baton Rouge is SEO. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Baton Rouge organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Baton Rouge PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Baton Rouge residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Baton Rouge website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Baton Rouge website visitors.

6.) Strategize for consistent testing

If you've got all these Baton Rouge internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Baton Rouge online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Baton Rouge, LA Digital Marketing Strategies

We want to be the digital advertising partner of your Baton Rouge organization! When researching Baton Rouge internet advertising companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Baton Rouge online advertising strategies we suggest. These are often the same Baton Rouge website advertising plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Baton Rouge probably has a lot to do with our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Baton Rouge company. We are only a short drive of 16 hours and 8 mins away from you in Baton Rouge, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Baton Rouge is our own website advertising plans.
• You probably found us in Baton Rouge after searching for a service we offer.
• Our marketing team performs all of our Baton Rouge digital advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're specialists in WooCommerce, Shopify, and WordPress for any Baton Rouge website advertising services that need web design or website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Baton Rouge internet advertising companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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