Metairie, LA Digital Marketing

What is Website Marketing for Metairie, LA Small Businesses?

It's pretty easy: Metairie digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most Metairie business owners. Those two services are both used in online marketing, but neither fully explains what a fresh Metairie website marketing program entails.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Metairie and the rest of the country.

For example, the best internet marketing services in Metairie will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Metairie business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Metairie by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Metairie-area websites, our online advertising agency also offers Baton Rouge, Lafayette, New Orleans, and Shreveport small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Metairie Small Businesses

For Metairie organizations, we're a team of internet advertising experts, just 1110.8 miles away, who bring diverse knowledge and experience to the table. We've helped build traffic and grow conversions across more than 100 business industries in Metairie, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Metairie paid advertising plans. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium paid ads management, a paid advertising firm for Metairie often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Metairie organization is much different from how you'd handle it for an ecommerce brand.

Service providers in Metairie, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Metairie paid ads, it's important to understand what metrics will be used. To maximize the value of PPC advertising, most Metairie companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Metairie small business should utilize multiple advertising plans and marketing tools. For example, the best Metairie paid ads plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Metairie small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social ads, Metairie digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Metairie company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Metairie small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Metairie make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Metairie website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

In internet advertising, Metairie search engine marketing is used to place ads on search engines like Google and Bing. Your Metairie company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Metairie online advertising strategy. For any search advertising campaign in Metairie, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local service providers in Metairie, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Metairie organizations looking to get sales from their website.

All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Metairie small business.

5.) CRO

Digital marketing in Metairie should include conversion rate optimization game plans. There's no doubt that this is a critical element of internet marketing in Metairie, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO tactics that work for one Metairie company might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Metairie websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Metairie, and many other things.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Metairie company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Metairie business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Metairie business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Louisiana small businesses. To develop a sales funnel that produces value for your Metairie business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Metairie digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Metairie digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Metairie email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Metairie small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Metairie websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Metairie begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Metairie internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Metairie website marketing company. These are all effective ways to market content if you implement them correctly within your Metairie organization.

9.) Online Reputation Management (ORM)

Your online reputation in Metairie and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Metairie, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Metairie brand.

For nearby service companies in Metairie, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Metairie storefront. Online shoppers in Metairie want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Metairie doctors or Metairie attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Metairie website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Metairie.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Metairie, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Metairie website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Metairie digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Metairie, LA Website

You're going to have to think about marketing in Metairie if you manage a business that sells something. You might be thinking about Metairie internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your Louisiana small business should embrace website marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Metairie is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Metairie or throughout Louisiana?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Metairie, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Metairie non-digital ads!

How to Develop Metairie, LA Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Metairie-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Metairie or beyond is important. This helps you tailor your Metairie online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Metairie audience. This will help ensure you focus on the right keywords for your Metairie website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Metairie digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Metairie small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Metairie paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Metairie lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Metairie website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Metairie website.

6.) Plan for continuous testing

When these Metairie digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Metairie internet marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Metairie, LA Online Advertising Services

If you're a small business in Metairie, we want to be your digital marketing partner! When researching Metairie digital marketing companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Metairie internet marketing strategies we suggest. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Metairie because of the effective implementation of our own website advertising service.

Most importantly though, you should choose our digital marketing company for your Metairie organization because you feel confident we are the right team for your Metairie company. We are only a short drive of 16 hours and 13 mins away from you in Metairie, but that time is reduced further if you call or email!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Metairie from our own website advertising services.
• You probably found us in Metairie via an online search for a service we provide.
• We don't outsource Metairie digital marketing plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WordPress, WooCommerce, and Shopify for any Metairie website marketing plans that need web development or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital advertisers are the ones you should keep in mind when you need Metairie internet marketing agencies. To start a discussion with the helpful staff at our online marketing firm, just send us an email or give us a call.

800-796-8263 Email Us