Decatur Digital Marketing

What is Online Advertising for Decatur, IL Businesses?

It's pretty basic: Decatur digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most Decatur organization owners. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Decatur-based businesses.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Decatur and the rest of the country.

For instance, the best internet marketing services in Decatur will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through paid advertising, SEO, SEO, or social media marketing.
• Increase revenue for your Decatur organization through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Decatur by using content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Decatur-area websites, our online marketing firm also offers Aurora, Chicago, Elgin, Joliet, Naperville, Peoria, Rockford, and Springfield small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Decatur Businesses

For Decatur small businesses, we're a team of internet marketing specialists, just 341.6 miles away, who bring diverse knowledge and experience to the table. We've helped generate traffic and build conversions across more than 100 business industries in Decatur, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Decatur paid ads campaigns. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Decatur often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local Decatur small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Decatur, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Decatur PPC is the next step. For paid advertising to be effective, most Decatur paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Decatur business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Decatur should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Decatur small business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Decatur website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Decatur company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Decatur organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. In our Decatur website marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

Search engine marketing in Decatur involves running paid advertising on search engines like Google and Bing. Your Decatur business will benefit from Google ad campaigns and Bing ads since they provide a quick and simple way to connect with an engaged audience looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Decatur internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Decatur.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Decatur. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Decatur organizations looking to get sales from their website.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Decatur small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Decatur digital advertising services. This is an essential component of any kind of internet advertising in Decatur since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Decatur company might not work for a different Decatur business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Decatur websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Decatur, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Decatur company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Decatur business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Decatur business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Illinois small businesses. To develop a sales funnel that produces value for your Decatur business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Decatur digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Decatur digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Decatur email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Decatur small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Decatur websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Decatur begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Decatur internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Decatur website marketing company. These are all effective ways to market content if you implement them correctly within your Decatur organization.

9.) Online Reputation Management (ORM)

Your online reputation in Decatur and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Decatur, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Decatur brand.

For nearby service companies in Decatur, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Decatur storefront. Online shoppers in Decatur want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Decatur doctors or Decatur attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Decatur website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Decatur.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Decatur, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Decatur website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Decatur digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Decatur, IL Website

You're going to have to think about marketing in Decatur if you manage a business that sells something. You might be thinking about Decatur internet advertising plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Illinois business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Decatur is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Decatur or throughout Illinois?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Decatur, digital advertising is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Decatur!

How to Develop Decatur, IL Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your Decatur-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Decatur or beyond is important. You can then make sure you're targeting your Decatur website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Decatur audience. This will help ensure you focus on the right keywords for your Decatur digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Decatur digital plan. In online marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Decatur organization. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Decatur paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Decatur lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Decatur website boosts traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Decatur website.

6.) Plan for continuous testing

When these Decatur digital marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Decatur internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Decatur, IL Website Marketing Solutions

If you're a organization in Decatur, we want to be your digital marketing partner! When researching Decatur digital advertising firms, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Decatur internet advertising tactics we suggest for your company. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Decatur probably has a lot to do with our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Decatur small business because you feel confident we are the right team for your Decatur company. We are only a short drive of 5 hours and 14 mins away from you in Decatur, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Decatur from our own digital marketing plans.
• You probably found us in Decatur after searching for a service we offer.
• We don't outsource Decatur internet advertising plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in WordPress, WooCommerce, and Shopify for any Decatur digital marketing plans that need web development or website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online marketing.

We hope you keep our website marketers in mind when it comes time for you to start searching for Decatur website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us