Naperville Digital Marketing

What is Internet Marketing for Naperville, IL Businesses?

In a most simple definition, online marketing throughout Naperville is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

For most Naperville business owners, website advertising is a fancy way of saying SEO or paid advertising. Even though both of those services are used in digital advertising, neither fully explains the depth of a modern internet advertising program for Naperville-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Naperville and across the country.

For example, the best digital marketing plans in Naperville will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using affiliate marketing, paid advertising, SEO, or SEO.
• Increase revenue for your Naperville small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Naperville through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Naperville-area websites, our online marketing firm also offers Aurora, Chicago, Decatur, Elgin, Joliet, Peoria, Rockford, and Springfield small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Naperville Businesses

We are a team of digital advertising consultants, just 206 miles away, with diverse knowledge and experience in the latest internet advertising trends for Naperville small businesses. Use our experience in more than 100 business industries across Naperville, and the rest of the country, to help build traffic and grow conversions.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Naperville. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising firm for Naperville often begins by getting to know your company and its business model before providing experienced PPC management. This information helps determine the next steps, since the way you'd approach paid advertising for a local Naperville small business is much different from how you'd handle it for an ecommerce brand.

For example, nearby Naperville service providers are often only interested in qualified leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Naperville PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Naperville agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your Naperville business needs to use multiple tactics and marketing tools. For example, the best Naperville paid advertising services will include tactics to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Naperville business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn that are used in Naperville online marketing. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Naperville company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a great opportunity for established Naperville small businesses, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in Naperville make the most of their social media marketing by setting up sales funnels and lead generation tools. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Naperville website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

The use of Naperville search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. Your Naperville company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Naperville online marketing plan. To improve your return on investment with search engine ads in Naperville, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

For nearby service providers in Naperville, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. Lead generation strategies are crucial for these kinds of Naperville small businesses looking to get sales from their site.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. A few of the most popular lead generation plans include creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Naperville organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Naperville internet marketing solutions. This is an essential component of any kind of online marketing in Naperville since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it tough is that CRO strategies that work for one Naperville small business might not work for another Naperville business, even if they're in the same market.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Naperville websites can be tricky. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Naperville, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Naperville company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Naperville company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Building a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Illinois organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Naperville business.

Many types of sales funnels exist, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens more. Working with one of our website advertising experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Naperville digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Naperville digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Naperville email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Naperville organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Naperville websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Naperville begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Naperville online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Naperville website advertising firm. These are all effective ways to market content if you implement them correctly within your Naperville business.

9.) Online Reputation Management (ORM)

Your online reputation in Naperville and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Naperville, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Naperville brand.

For local service companies in Naperville, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Naperville storefront. Online shoppers in Naperville want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Naperville doctors or Naperville attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Naperville website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Naperville.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Naperville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Naperville digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Naperville digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Naperville, IL Website

If you manage a business in Naperville that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Naperville online marketing packages over other marketing strategies. Here are some reasons you should implement website advertising plans for your Illinois business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Naperville. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Naperville or throughout Illinois?
• The flexibility of Naperville digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Naperville provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Naperville non-digital ads!

How to Develop Naperville, IL Internet Marketing Campaigns

Before starting your online marketing service for your Naperville-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Naperville website marketing service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Naperville or beyond. This helps you tailor your Naperville website advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Naperville digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your Naperville digital plan, make that your first priority. The slowest moving online marketing plan in Naperville is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Naperville business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Naperville that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Naperville residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Naperville website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Naperville website visitors.

6.) Strategize for consistent testing

If you've got all these Naperville website advertising plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Naperville digital advertising service.

Why Choose WebCitz for Your Naperville, IL Online Marketing Tactics

We want to be the website marketing partner of your Naperville small business! When researching Naperville digital marketing agencies, there are many factors to consider. You can trust the Naperville digital advertising plans we suggest for your business since we have more than 19 years of experience. Naperville internet advertising tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Naperville because of the effective implementation of our own website marketing plan.

Our digital marketing agency should be your choice for your Naperville small business because you feel we are the right team. We are only a short drive of 3 hours and 10 mins away from you in Naperville, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Naperville is our own online marketing plans.
• You probably found us in Naperville via an online search for a service we provide.
• Our marketing team performs all of our Naperville website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Naperville digital marketing tactics that include web development or website maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Naperville website advertising firms, we hope you keep our digital marketers in mind for the task. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us