El Paso, TX Web Design Services

Our El Paso Website Services

We are a comprehensive website development agency with a large team of in-house website designers and ecommerce web designers. Our web design team is separated into two groups, each focusing on either template or custom website design services.

1.) Template-Based Web Developments

Searching for an affordable website option? Your El Paso small business might be interested in a template website!

Rather than creating design mockups and building a custom theme for your website, we can find and share several website templates that closely align with the look and feel you want.

But don't worry - you'll have the option to choose your most liked theme for us to install on your development site.

From there, we'll customize the template to match your color scheme and then set up your web pages.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we prefer to start every El Paso web design service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our website designers begin their work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

After you approve the design mockup, our web development team will integrate it into a completely custom template. Opting for a custom theme can provide several benefits, including a simplified codebase that usually delivers enhanced site performance and usability, as it was tailored specifically for your El Paso business.

The starting cost for a custom web development is about $9,500, and it can be ready in just a few weeks. For custom ecommerce developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web support services.

Web maintenance is a reactive support service that connects you with a website developer or ecommerce website designer on our team who can fix nearly any website issue.

Here are a few examples of website requests that might require service from El Paso website support firms, including:

• Updating your website platform.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new products or services.
• Staying fresh with new blog content.
• Rearranging the navigation menu of your El Paso website.
• Improving site speed to help you pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Changing the look and feel of your website.
• Fixing Google Search Console coverage errors.
• Adding structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your El Paso, TX Website

Before proceeding with the selection of a template or custom website design firm for your El Paso business, it is important to understand what the goals are for your website project. The most common goals we've seen for El Paso website design and ecommerce development projects include:

1. To create a website or online store for a new El Paso small business.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve UX, bounce rates, and/or conversion metrics.
4. To pass Google Core Web Vitals.
5. To fix website accessibility problems, or perhaps receive a web accessibility certificate.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let us help you figure out the goals of your El Paso web development project to ensure everyone is happy with the finished website!

If you live in El Paso, you probably love the UTEP Miners basketball team. Go UTEP Miners! In addition to designing El Paso-area websites, our agency also provides website design services to those in Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio.

Picking a Platform for Your El Paso, TX Website

The foundation of your El Paso website is the content management system you choose for the design project. While our top website designers and ecommerce web designers are well-versed in multiple platforms, we prefer to only provide web design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in Texas and the rest of the country are powered by WordPress.

We specialize in WordPress not just because it's the most popular CMS platform in El Paso, but just because it's the best for a customized website design service. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your site.
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional web design companies and freelance website developers, making it possible to find a local El Paso web designer to work with you.

2.) WooCommerce

Our WooCommerce website development team has experience helping startups and existing ecommerce businesses in El Paso build amazing stores with WooCommerce.

These are some of the reasons our ecommerce website developers like WooCommerce:

• If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your El Paso small business website runs on WordPress, we typically recommend WooCommerce. If you are happy with the look and feel of your content-based website, why invest the time and money into redesigning that website just to add ecommerce?
• Most organizations in El Paso who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• WooCommerce is great if you're in an industry that's not accepted by Shopify.

3.) Shopify

Shopify is the most popular web-based ecommerce platform. If you want to run an ecommerce website in El Paso, you'll probably need a Shopify web developer.

Our Shopify developers have experience designing websites for online companies in and around Texas.

Our ecommerce web designers love Shopify for these reasons:

• El Paso merchants searching for a hosted ecommerce platform should check out Shopify. Shopify allows you to run an ecommerce business in El Paso without the hassle of hosting configurations or platform updates.
• When El Paso web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• Shopify is a good option for El Paso ecommerce businesses that need fast turnaround times for marketing and development. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a El Paso, TX Website Designer

There are several important questions to ask your prospective El Paso web development or ecommerce development company before proceeding with your project. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce web design project:

• Does the web designer outsource the website project? Because we've got our own team of USA web designers and ecommerce website developers, we don't outsource.
• Will the web developers create 301 redirects to help search rankings? For any El Paso web design project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the website designer plan to create a mockup, or provide theme samples, before starting the website? We find it is easier to create a design mockup for El Paso website projects to help everyone understand the design direction before the website build gets too far along. However, that is only possible if you choose a custom web design service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your El Paso web developer plan to use on your website project? We prefer WordPress because of its scalability, ease of use, and popularity. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast is your El Paso website design service? We typically complete custom web design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the website design firm have experience with creative solutions? As a comprehensive web development agency, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your El Paso, TX Website

There is more to a successful template or custom website development project for your El Paso, TX business than you might realize. Let's explore some additional services, which are completely optional, to help you get the most out of your El Paso website:

• Page Content Writing: Do you have trouble expressing yourself in writing? Let us write content about your products or services for your El Paso website or blog.
• SEO Strategies: Do you want to improve organic traffic in El Paso, or elsewhere? To help with on-page, off-page, and technical SEO, we have our own team of search engine optimization consultants.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom El Paso website after it launches? Ask about our web maintenance services to receive help installing updates or making website changes.
• Web Design Accessibility: Are you unsure if your El Paso, TX website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility issues.
• Logo Design: Are you starting a new business in El Paso, TX, but haven't settled on a logo? Our graphic designers can come up with good logo ideas for your organization.
• Web Hosting Strategies: After your website launches, do you need a place to host it? To ensure fast hosting, our server admins teamed up with our web development team to configure fast caching systems for WordPress.

Whatever your business needs from its website, our full-service website design firm has your solution!

Why Choose Us for Your El Paso, TX Web Services

Because we love El Paso as much as you do! There are so many exciting things to do in El Paso, like visit popular destinations of El Paso Museum of Art, El Paso Zoo, Lone Star Golf Club, and others. For more fun ideas around El Paso, check out this website!

We have more than 19 years of experience designing attractive, high-converting websites for small businesses and large corporations! You can trust our experts, who are just 1524.4 miles away, to handle your professional web design.

• You won't find us outsourcing El Paso website design projects. Head over to our web development portfolio or ecommerce development portfolio to see example websites we've worked on.
• We've got our own team of leading website designers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• We're experts in search engine optimization, UX, and page speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital marketing experts are very familiar with El Paso search engine optimization services to help you rank higher in Google.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented El Paso ecommerce website designer.
• We are easy to reach on the phone, through live chat, or by email.
• We have a website team to help with El Paso web maintenance when you need website updates.
• For an expanded digital marketing campaign, check out our El Paso PPC ads management and El Paso social media services to target a broader audience.

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