El Paso, TX Digital Marketing

What is Digital Marketing for El Paso, TX Businesses?

In a most simple definition, digital advertising throughout El Paso is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most El Paso business owners think of online marketing as another phrase for search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern El Paso digital marketing program entails.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you generate visibility in El Paso and across the country.

The best El Paso online advertising services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your El Paso business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in El Paso by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in El Paso, you probably love the UTEP Miners basketball team. Go UTEP Miners! In addition to marketing El Paso-area websites, our digital marketing agency also offers Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for El Paso Small Businesses

We are a team of online advertising consultants, just 1524.4 miles away, with diverse knowledge and experience in the latest website advertising trends for El Paso organizations. Take advantage of our experience in more than 100 business industries throughout El Paso, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in El Paso. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising agency for El Paso often begins by getting to know your company and its business model before providing professional paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby El Paso organization is much different from how you'd handle it for an ecommerce brand.

Service providers in El Paso, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale El Paso PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most El Paso companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your El Paso small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in El Paso should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your El Paso organization through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in El Paso website marketing. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your El Paso company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established El Paso businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps El Paso businesses build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In our El Paso digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

In online marketing, El Paso search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your El Paso business in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective El Paso online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in El Paso.

4.) Lead Gen

For nearby service providers in El Paso, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, El Paso lead generation tactics are going to be critical.

Our internet marketing team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your El Paso company.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within El Paso digital marketing strategies. This is an essential component of any kind of digital advertising in El Paso since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO strategies that work for one El Paso small business might not work for a different El Paso business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for El Paso websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in El Paso, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your El Paso company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your El Paso organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your El Paso company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Texas businesses. To develop a sales funnel that produces value for your El Paso business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your El Paso digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our El Paso digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help El Paso email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most El Paso businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for El Paso websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around El Paso begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help El Paso internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading El Paso online advertising agency. These are all effective ways to market content if you implement them correctly within your El Paso small business.

9.) Online Reputation Management (ORM)

Your online reputation in El Paso and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in El Paso, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your El Paso brand.

For local service companies in El Paso, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your El Paso storefront. Online shoppers in El Paso want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as El Paso doctors or El Paso attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your El Paso website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around El Paso.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for El Paso, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your El Paso website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within El Paso digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your El Paso, TX Website

If you manage a business in El Paso that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider El Paso internet marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Texas small business should embrace online advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in El Paso. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in El Paso or throughout Texas?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In El Paso, website advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout El Paso!

How to Develop El Paso, TX Digital Marketing Campaigns

Before starting your digital advertising service for your El Paso-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the El Paso internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in El Paso or beyond. Your El Paso online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your El Paso website marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your El Paso digital plan. In internet marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your El Paso business. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most PPC advertising services in El Paso that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good El Paso lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your El Paso website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent El Paso website visitors.

6.) Plan for continuous testing

When these El Paso website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your El Paso digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your El Paso, TX Online Marketing Tactics

We want to be the website marketing partner of your El Paso small business! There are many factors to consider when researching El Paso digital marketing agencies. We've got 19 years of experience, so you can trust the El Paso digital advertising plans we suggest. El Paso internet advertising tactics like these are often what we use for our own lead generation. Our own online advertising campaign likely landed you on our website from El Paso.

Our digital marketing agency should be your choice for your El Paso small business because you feel we are the right team. We are only a short drive of 23 hours and 39 mins away from you in El Paso, or mere seconds away from a phone or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in El Paso from our own website marketing plans.
• You likely found our website in El Paso after performing an online search for a service we offer.
• We don't outsource El Paso digital marketing plans because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any El Paso online advertising strategies that involve website design or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need El Paso digital advertising firms. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us