Lubbock, TX Digital Marketing

What is Website Advertising for Lubbock, TX Organizations?

Simply put, digital marketing throughout Lubbock is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Lubbock small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Lubbock website advertising program entails.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Lubbock and across the country.

For example, the best internet advertising plans in Lubbock will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Lubbock business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lubbock by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Lubbock, you probably love the Texas Tech Red Raiders football team. Go Texas Tech Red Raiders! In addition to marketing Lubbock-area websites, our online advertising agency also offers Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Lubbock Small Businesses

We're a team of internet marketing specialists, just 1282.7 miles away, who know and understand the latest online marketing trends for Lubbock companies. Take advantage of our experience in more than 100 business industries throughout Lubbock, and the rest of the country, to help grow traffic and boost conversions across your digital assets.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement plans in Lubbock. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium paid ads management, a paid advertising firm for Lubbock often starts by getting to know your company and its business model. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Lubbock, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to improve traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Lubbock PPC, it's important to understand what metrics will be used. Most Lubbock paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid ads. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Lubbock small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Lubbock should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Lubbock company through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

The use of social media marketing in Lubbock digital marketing involves paid advertising being run on social platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lubbock business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Lubbock small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps Lubbock small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. In our Lubbock digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Marketing

In online advertising, Lubbock search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Lubbock business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Lubbock online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Lubbock.

4.) Lead Generation

For local service providers in Lubbock, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Lubbock lead gen plans are going to be critical.

Our internet advertising team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Lubbock organization.

5.) Conversion Rate Optimization

Digital marketing in Lubbock should include conversion optimization tactics. This is an essential component of any kind of internet advertising in Lubbock since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO plans that work for one Lubbock business might not work for a different Lubbock business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lubbock websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lubbock, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lubbock company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lubbock small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Lubbock small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Texas organizations. To develop a sales funnel that produces value for your Lubbock business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lubbock digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lubbock digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Lubbock email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Lubbock organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Lubbock websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lubbock begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lubbock online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lubbock website advertising firm. These are all effective ways to market content if you implement them correctly within your Lubbock business.

9.) Online Reputation Management (ORM)

Your online reputation in Lubbock and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Lubbock, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lubbock brand.

For local service companies in Lubbock, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lubbock storefront. Online shoppers in Lubbock want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lubbock doctors or Lubbock attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lubbock website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lubbock.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Lubbock, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lubbock digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lubbock digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Lubbock, TX Website

If you run a business in Lubbock that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Lubbock online advertising services over other, more traditional, marketing tactics. Here are a few reasons why your Texas small business should embrace digital marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Lubbock is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lubbock or within Texas.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lubbock, digital advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Lubbock!

How to Develop Lubbock, TX Internet Marketing Campaigns

To start your online marketing service for your Lubbock business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Lubbock website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lubbock or beyond. This helps you tailor your Lubbock digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lubbock audience. By doing this, you'll make sure your Lubbock digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lubbock digital strategy. In online advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Lubbock business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Lubbock that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Lubbock lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lubbock website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lubbock website.

6.) Strategize for consistent testing

If you've got all these Lubbock digital advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lubbock online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lubbock, TX Website Advertising Strategies

Our goal is to be your Lubbock business digital advertising partner! There are many factors to consider when researching Lubbock internet marketing agencies. We've got 19 years of experience, so you can trust the Lubbock online marketing plans we suggest. Lubbock website marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Lubbock because of the effective implementation of our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Lubbock small business because you feel confident we are the right team for your Lubbock company. We are only a short drive of 19 hours and 0 mins away from you in Lubbock, but that time is reduced further if you call or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Lubbock from our own digital marketing plans.
• You likely found our site in Lubbock after performing an online search for a service we offer.
• We don't outsource Lubbock internet advertising plans because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Lubbock digital marketing strategies that involve website design or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet advertisers are the ones you should keep in mind when you need Lubbock online marketing firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.

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