Corpus Christi, TX Digital Marketing

What is Online Advertising for Corpus Christi, TX Businesses?

Simply put, website advertising throughout Corpus Christi is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Corpus Christi organization owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Corpus Christi-based businesses.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Corpus Christi and the rest of the country.

For example, the best internet marketing services in Corpus Christi will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using SEO, SEO, social media marketing, or affiliate marketing.
• Boost your Corpus Christi business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Corpus Christi by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Corpus Christi-area websites, our online marketing firm also offers Amarillo, Arlington, Austin, Brownsville, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Corpus Christi Businesses

We're a team of digital advertising consultants, just 1438.9 miles away, who know and understand the latest internet advertising trends for Corpus Christi small businesses. Take advantage of our experience in more than 100 business industries throughout Corpus Christi, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Corpus Christi paid advertising plans. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Corpus Christi often begins by getting to know your company and its business model before providing skilled PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Local service providers in Corpus Christi, for instance, are often only interested in good leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to increase traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Corpus Christi paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Corpus Christi paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Corpus Christi small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. Some of the best PPC advertising packages in Corpus Christi strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Corpus Christi small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Corpus Christi website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Corpus Christi company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Corpus Christi organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps Corpus Christi companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our Corpus Christi website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Advertising

Search engine marketing in Corpus Christi involves running paid ads on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Corpus Christi business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Corpus Christi internet advertising tactic. For any search ads campaign in Corpus Christi, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Corpus Christi service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Corpus Christi lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. A few of the most popular lead generation tactics include holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Corpus Christi company.

5.) Conversion Rate Optimization

Digital marketing in Corpus Christi should include conversion optimization campaigns. This is an essential component of any kind of digital marketing in Corpus Christi since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Corpus Christi organization might not work for a different Corpus Christi business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Corpus Christi websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Corpus Christi, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Corpus Christi company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Corpus Christi business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Building a conversion funnel for your Corpus Christi business is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Texas small businesses. To develop a sales funnel that produces value for your Corpus Christi business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and more. We have a team of internet marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Corpus Christi online advertising campaign.

7.) Email Marketing

Email marketing is a good way to drive brand awareness, drive sales and revenue, get site traffic, engage past customers, and gain valuable information about your target audience.

We help our Corpus Christi internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Corpus Christi email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Corpus Christi businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this online marketing approach for Corpus Christi websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Corpus Christi recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help Corpus Christi online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a leading digital marketing company in Corpus Christi, but it works in other industries too. When you do them right, they're all effective ways to market your Corpus Christi business's content.

9.) Online Reputation Management (ORM)

Your online reputation in Corpus Christi and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Corpus Christi, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Corpus Christi brand.

For local area service companies in Corpus Christi, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Corpus Christi storefront. Online shoppers in Corpus Christi want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Corpus Christi doctors or Corpus Christi attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Corpus Christi website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Corpus Christi.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Corpus Christi, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Corpus Christi digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Corpus Christi internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Corpus Christi, TX Website

If you run a business in Corpus Christi that sells products or services, you're going to need marketing to build sales. There are many reasons to consider Corpus Christi website marketing plans over other, more traditional, marketing plans. Let's go over some of the great reasons to implement digital advertising plans within your Texas business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Corpus Christi. You might as well choose a format and medium that can follow your target audience wherever they go in Corpus Christi or within Texas.
• Corpus Christi online marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Corpus Christi, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Corpus Christi!

How to Develop Corpus Christi, TX Website Marketing Plans

To start your digital marketing campaign for your Corpus Christi business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Corpus Christi digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Corpus Christi or beyond is important. This helps you tailor your Corpus Christi internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Corpus Christi online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Corpus Christi digital plan. In digital marketing, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid ads for your Corpus Christi small business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Corpus Christi paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Corpus Christi lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Corpus Christi site is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Corpus Christi website.

6.) Prepare to conduct ongoing tests

When you have all of these Corpus Christi online marketing plans in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Corpus Christi website advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Corpus Christi, TX Digital Advertising Services

Our goal is to be your Corpus Christi business online marketing partner! There are many factors to consider when researching Corpus Christi online advertising agencies. With more than 19 years of experience, you know you can trust the Corpus Christi website advertising plans we suggest for your business. Often, these are the same digital advertising plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Corpus Christi because of the effective implementation of our own online marketing service.

Our website marketing company should be your choice for your Corpus Christi organization because you feel we are the right team. We are only a short drive of 21 hours and 55 mins away from you in Corpus Christi, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Corpus Christi from our own internet advertising plans.
• You likely found our website in Corpus Christi after performing an online search for a service we offer.
• We do not outsource Corpus Christi website marketing plans since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're experts in WordPress, WooCommerce, and Shopify for any Corpus Christi internet advertising plans that need website development or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

Our internet marketers are the ones you should keep in mind when you need Corpus Christi digital marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

800-796-8263 Email Us