Amarillo, TX Digital Marketing

What is Website Advertising for Amarillo, TX Organizations?

It's pretty simple: Amarillo digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Amarillo organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Even though both of those services are used in website marketing, neither fully explains the depth of a cutting edge digital marketing program for Amarillo-based businesses.

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Amarillo, Texas or nationwide.

For example, the best website marketing plans in Amarillo will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Amarillo small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Amarillo by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Amarillo-area websites, our digital marketing company also offers Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Amarillo Companies

For Amarillo businesses, we're a team of website advertising experts, just 1194.6 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Amarillo, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

The act of creating and optimizing Amarillo paid ads plans is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Amarillo often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Amarillo business is much different from how you'd handle it for an ecommerce brand.

For example, local Amarillo service providers are often only interested in qualified leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to boost traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Amarillo PPC is the next step. Most Amarillo paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Amarillo company should utilize multiple advertising strategies and marketing tools. For example, the best Amarillo paid advertising packages will include strategies to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make money online or through qualified leads for your Amarillo organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn that are used in Amarillo digital marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Amarillo company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Amarillo companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Amarillo businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our Amarillo internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

In website advertising, Amarillo search engine advertising is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your Amarillo business in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Amarillo website advertising plan. For any search ads campaign in Amarillo, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

For local service providers in Amarillo, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Amarillo small businesses looking to get sales from their website.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Amarillo business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Amarillo online marketing. This is a critical aspect of any type of online advertising in Amarillo since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Amarillo organization might not work for a different Amarillo business, even when both are in the same industry.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website errors, adding exit-intent popups, and defining value for the visitor.

For some Amarillo websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Amarillo, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Amarillo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Amarillo business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Amarillo business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Texas small businesses. To develop a sales funnel that produces value for your Amarillo business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Amarillo internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Amarillo internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Amarillo email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Amarillo small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Amarillo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Amarillo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Amarillo website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Amarillo digital marketing company. These are all effective ways to market content if you implement them correctly within your Amarillo organization.

9.) Online Reputation Management (ORM)

Your online reputation in Amarillo and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Amarillo, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Amarillo brand.

For local service companies in Amarillo, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Amarillo storefront. Online shoppers in Amarillo want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Amarillo doctors or Amarillo attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Amarillo website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Amarillo.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Amarillo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Amarillo digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Amarillo internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Amarillo, TX Website

You're going to have to think about marketing in Amarillo if you manage a business that sells something. There are lots of reasons to choose Amarillo website marketing plans over other marketing plans. Here are some reasons you should implement digital marketing tactics for your Texas business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• Everyone in Amarillo is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Amarillo or throughout Texas?
• The flexibility of Amarillo internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Amarillo, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Amarillo non-digital ads!

How to Develop Amarillo, TX Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Amarillo-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Amarillo digital advertising service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Amarillo or beyond. This helps you tailor your Amarillo internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Amarillo audience. This will help ensure you focus on the right keywords for your Amarillo internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Amarillo digital plan, make that your first priority. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Amarillo company and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Amarillo paid advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Amarillo residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Amarillo website generates traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Amarillo website.

6.) Plan for continuous testing

When these Amarillo website marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Amarillo digital marketing plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Amarillo, TX Internet Advertising Strategies

If you're a company in Amarillo, we want to be your website marketing partner! When researching Amarillo website advertising firms, there are many factors to consider. You can trust the Amarillo digital marketing tactics we suggest for your business since we have more than 19 years of experience. These are often the same Amarillo internet marketing strategies we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Amarillo because of the effective implementation of our own online advertising campaign.

Most importantly though, you should choose our website advertising firm for your Amarillo business because you feel confident we are the right team for your Amarillo company. We are only a short drive of 17 hours and 38 mins away from you in Amarillo, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in Amarillo from our own online marketing services.
• You probably found us in Amarillo via an online search for a service we provide.
• We do not outsource Amarillo website marketing plans since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're experts in WordPress, WooCommerce, and Shopify for any Amarillo internet advertising plans that need website development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our digital advertisers in mind when it comes time for you to start searching for Amarillo digital marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

800-796-8263 Email Us