Fort Lauderdale Digital Marketing

What is Website Marketing for Fort Lauderdale, FL Small Businesses?

Simply put, digital marketing throughout Fort Lauderdale is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fort Lauderdale business owners think of digital advertising as another phrase for SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for Fort Lauderdale-based small businesses.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Fort Lauderdale and across the country.

For instance, the best internet advertising plans in Fort Lauderdale will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using SEO, SEO, social media marketing, or affiliate marketing.
• Boost Fort Lauderdale business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Fort Lauderdale with content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Fort Lauderdale-area websites, our online advertising agency also offers Boca Raton, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deltona, Gainesville, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Orlando, Palm Bay, Pensacola, Pompano Beach, Port St Lucie, Sarasota, Spring Hill, St Petersburg, Tallahassee, Tampa, and West Palm Beach small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Fort Lauderdale Small Businesses

We're a team of internet marketing specialists, just 1556 miles away, who know and understand the latest online marketing trends for Fort Lauderdale companies. Take advantage of our experience in more than 100 business industries throughout Fort Lauderdale, and the rest of the country, to help grow traffic and boost conversions across your digital assets.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement plans in Fort Lauderdale. Despite that simple explanation, let's explore it further.

A paid advertising agency for Fort Lauderdale often begins by getting to know your company and its business model before providing skilled PPC management. Since the way you approach PPC advertising for a local Fort Lauderdale organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Fort Lauderdale service providers are often only interested in qualified leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to increase traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Fort Lauderdale paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Fort Lauderdale paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Fort Lauderdale small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. Some of the best PPC advertising packages in Fort Lauderdale strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Fort Lauderdale small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

The use of social media advertising in Fort Lauderdale website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Fort Lauderdale organization drives quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Fort Lauderdale businesses, but it's expensive for those not ready to make the most of social ads.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our social ads agency also recommends putting in place plans for conversion optimization and retargeting within these Fort Lauderdale digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

Search engine marketing in Fort Lauderdale involves running PPC advertising on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Fort Lauderdale small business in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Fort Lauderdale online advertising strategy. For any search advertising campaign in Fort Lauderdale, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Fort Lauderdale service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Fort Lauderdale lead generation strategies are going to be critical.

All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Fort Lauderdale business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Fort Lauderdale online marketing. This is a critical aspect of any type of online advertising in Fort Lauderdale since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO tactics that work for one Fort Lauderdale organization might not work for another Fort Lauderdale business, even if they're in the same market.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website concerns, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

Conversion rate optimization for Fort Lauderdale websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fort Lauderdale, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Fort Lauderdale company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Fort Lauderdale small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Developing a conversion funnel for your Fort Lauderdale small business is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Florida organizations. To develop a sales funnel that produces value for your Fort Lauderdale business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens more. Working with one of our website marketing specialists, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fort Lauderdale digital marketing plan.

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

For email marketing, we help our Fort Lauderdale website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Fort Lauderdale email marketing clients grow and nurture their email marketing lists by incorporating email collection into exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and more.

8.) Content Marketing

Most Fort Lauderdale small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Fort Lauderdale websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Fort Lauderdale recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Fort Lauderdale businesses is what we do.

Before you start a content marketing plan, you must identify your target audience. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing tactics we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fort Lauderdale internet marketing agency. Each of these marketing methods is effective if you use them in your Fort Lauderdale small business.

9.) Online Reputation Management (ORM)

Your online reputation in Fort Lauderdale and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a localized service provider in Fort Lauderdale to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Fort Lauderdale customers had.

For local Fort Lauderdale service companies, we can help you build a review generation program with your website advertising to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angi, Yelp, and other sites.

We can help you collect product and company reviews if you're an ecommerce business. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fort Lauderdale storefront. Online shoppers in Fort Lauderdale want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fort Lauderdale doctors or Fort Lauderdale attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Fort Lauderdale site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Fort Lauderdale.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Fort Lauderdale, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Fort Lauderdale internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fort Lauderdale online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Fort Lauderdale, FL Website

If you run a business in Fort Lauderdale that sells products or services, you're going to need marketing to boost sales. There are many reasons to consider Fort Lauderdale digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Florida business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Fort Lauderdale. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Fort Lauderdale or across Florida.
• The flexibility of Fort Lauderdale website marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with website advertising in Fort Lauderdale. We wish you the best of luck getting people to comment, like, and share your Fort Lauderdale non-digital ads!

How to Develop Fort Lauderdale, FL Digital Marketing Campaigns

To start your digital advertising service for your Fort Lauderdale business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fort Lauderdale internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Fort Lauderdale or beyond. You can then make sure you're targeting your Fort Lauderdale online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Fort Lauderdale website marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Fort Lauderdale digital plan, make that your first priority. Search engine optimization is the slowest moving internet marketing strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Fort Lauderdale organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Fort Lauderdale that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Fort Lauderdale lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Fort Lauderdale website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Fort Lauderdale website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Fort Lauderdale website marketing tactics in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Fort Lauderdale digital marketing plan.

Why Choose WebCitz for Your Fort Lauderdale, FL Internet Advertising Strategies

Our goal is to be your Fort Lauderdale company website marketing partner! There are many factors to consider when researching Fort Lauderdale website advertising firms. With more than 19 years of experience, you know you can trust the Fort Lauderdale digital marketing tactics we suggest for your organization. Fort Lauderdale internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Fort Lauderdale probably has a lot to do with our own website marketing plan.

Our digital marketing agency should be your choice for your Fort Lauderdale small business because you feel we are the right team. We are only a short drive of 23 hours and 14 mins away from you in Fort Lauderdale, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in Fort Lauderdale.
• You probably found us in Fort Lauderdale via an online search for a service we provide.
• We do not outsource Fort Lauderdale online marketing packages since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Fort Lauderdale website advertising plans that include web design or website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Fort Lauderdale website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

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