Lakeland Digital Marketing

What is Digital Marketing for Lakeland, FL Businesses?

Simply put, digital advertising throughout Lakeland is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lakeland organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Lakeland digital marketing program entails.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Lakeland and across the country.

For example, the best online marketing packages in Lakeland will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Lakeland business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Lakeland by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lakeland-area websites, our website marketing company also offers Boca Raton, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deltona, Fort Lauderdale, Gainesville, Hollywood, Jacksonville, Largo, Melbourne, Miami, Orlando, Palm Bay, Pensacola, Pompano Beach, Port St Lucie, Sarasota, Spring Hill, St Petersburg, Tallahassee, Tampa, and West Palm Beach small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Lakeland Organizations

We're a team of internet advertising experts, just 1364.3 miles away, who know and understand the latest online advertising trends for Lakeland businesses. Use our experience in more than 100 business industries across Lakeland, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Lakeland. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads company for Lakeland often begins by getting to know your company and its business model before providing proficient PPC ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Local service providers in Lakeland, for instance, are often only interested in good leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to improve traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Lakeland PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Lakeland paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Lakeland organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Lakeland should include plans like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Lakeland small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

With social media advertising, Lakeland website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Lakeland company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Lakeland organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Lakeland website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

Search engine marketing in Lakeland involves running paid advertising on search engines like Google and Bing. You'll find that Google campaigns and Bing ad campaigns are quick and easy ways to get your Lakeland business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Lakeland digital advertising plan. For any search engine advertising campaign in Lakeland, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

A localized Lakeland service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Lakeland organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Lakeland small business.

5.) CRO

Digital marketing in Lakeland should include conversion rate optimization tactics. This is an essential component of any kind of digital marketing in Lakeland since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one Lakeland small business might not work for another Lakeland business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Lakeland websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Lakeland, and many other things.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lakeland company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lakeland organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Lakeland organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Florida businesses. To develop a sales funnel that produces value for your Lakeland business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lakeland online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lakeland online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Lakeland email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Lakeland businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Lakeland websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lakeland begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lakeland digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lakeland internet marketing agency. These are all effective ways to market content if you implement them correctly within your Lakeland small business.

9.) Online Reputation Management (ORM)

Your online reputation in Lakeland and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Lakeland, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lakeland brand.

For local service companies in Lakeland, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lakeland storefront. Online shoppers in Lakeland want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lakeland doctors or Lakeland attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lakeland website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lakeland.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Lakeland, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lakeland internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lakeland online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Lakeland, FL Website

If you run a business in Lakeland that sells products or services, you're going to need marketing to drive sales. There are lots of reasons to choose Lakeland digital marketing plans over other marketing plans. Here are a few reasons why your Florida small business should embrace internet advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Lakeland. You might as well choose a format and medium that can follow your target audience wherever they go in Lakeland or within Florida.
• Lakeland online advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Lakeland, website marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lakeland non-digital ads!

How to Develop Lakeland, FL Website Advertising Services

To start your digital marketing plan for your Lakeland business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lakeland internet marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lakeland or beyond. This helps you tailor your Lakeland internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Lakeland online marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Lakeland digital plan. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Lakeland small business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Lakeland that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Lakeland residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lakeland website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lakeland website.

6.) Prepare to conduct ongoing tests

When you have all of these Lakeland internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Lakeland online advertising campaign.

Why Choose WebCitz for Your Lakeland, FL Digital Marketing Strategies

Our goal is to be your Lakeland small business internet marketing partner! When researching Lakeland internet advertising companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Lakeland online advertising strategies we suggest. Lakeland website advertising plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Lakeland because of the effective implementation of our own digital advertising service.

Our internet advertising company should be your choice for your Lakeland company because you feel we are the right team. We are only a short drive of 20 hours and 38 mins away from you in Lakeland, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Lakeland from our own digital marketing plans.
• You probably found us in Lakeland via an online search for a service we provide.
• We don't outsource Lakeland internet marketing services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Lakeland online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet advertisers are the ones you should keep in mind when you need Lakeland online marketing firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

800-796-8263 Email Us