Greenville, SC Digital Marketing

What is Digital Marketing for Greenville, SC Small Businesses?

It's pretty easy: Greenville internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Greenville small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Greenville digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Greenville and across the country.

For instance, the best website marketing plans in Greenville will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your Greenville business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Greenville through content marketing, video production, backlink building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Greenville-area websites, our digital marketing company also offers Charleston, Columbia, Hilton Head Island, Mount Pleasant, Myrtle Beach, and Rock Hill small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Greenville Companies

For Greenville businesses, we're a team of website advertising experts, just 906.8 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Greenville, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Greenville. Despite that simple explanation, let's explore it further.

A paid advertising agency for Greenville often begins by getting to know your company and its business model before providing professional paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Greenville organization is much different from how you'd handle it for an ecommerce brand.

For example, local area Greenville service providers are often only interested in qualified leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Greenville PPC, it's important to understand what metrics will be used. Most Greenville paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Greenville company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Greenville should include tactics like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Greenville business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Greenville internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Greenville small business builds quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media marketing is a huge opportunity for most established Greenville organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Greenville make the most of their social ads by setting up sales funnels and lead generation tools. Our Greenville digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

The use of Greenville search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. Your Greenville business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help grow leads and conversions, which helps make their paid advertising an effective Greenville digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Greenville.

4.) Lead Generation

A local area Greenville service provider's main goal of an inbound marketing program is to generate leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Greenville businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. A few of the most popular lead generation tactics include engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Greenville small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Greenville website advertising strategies. This is an essential component of any kind of digital marketing in Greenville since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Greenville business might not work for another Greenville business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Greenville websites can become much more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Greenville, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Greenville company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Greenville organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their South Carolina companies. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Greenville business.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and more. Working with one of our online marketing professionals, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Greenville website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Greenville website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Greenville email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Greenville organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Greenville websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Greenville begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Greenville digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Greenville online marketing firm. These are all effective ways to market content if you implement them correctly within your Greenville business.

9.) Online Reputation Management (ORM)

Your online reputation in Greenville and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Greenville, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Greenville brand.

For nearby service companies in Greenville, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Greenville storefront. Online shoppers in Greenville want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Greenville doctors or Greenville attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Greenville website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Greenville.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Greenville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Greenville online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Greenville website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Greenville, SC Website

You're going to have to think about marketing in Greenville if you manage a business that sells something. There are many reasons to consider Greenville digital advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your South Carolina small business should embrace online marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Greenville. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Greenville or throughout South Carolina?
• The flexibility of Greenville website marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Greenville provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Greenville non-digital ads!

How to Develop Greenville, SC Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Greenville-based organization. You want to ensure everyone involved understands the ultimate goal of the Greenville internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Greenville or beyond. You can then make sure you're targeting your Greenville online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Greenville website marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Greenville digital plan, make that your first priority. The slowest moving internet marketing strategy in Greenville is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Greenville small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Greenville paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Greenville residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Greenville website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Greenville website visitors.

6.) Strategize for consistent testing

If you've got all these Greenville website advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Greenville digital advertising service.

Why Choose WebCitz for Your Greenville, SC Online Marketing Tactics

If you're a business in Greenville, we want to be your website advertising partner! There are many factors to consider when researching Greenville digital marketing agencies. We've got 19 years of experience, so you can trust the Greenville digital advertising plans we suggest. Greenville internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Greenville probably has a lot to do with our own website marketing plan.

Our digital marketing agency should be your choice for your Greenville small business because you feel we are the right team. We are only a short drive of 13 hours and 47 mins away from you in Greenville, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Greenville is our own online marketing plans.
• You probably found us in Greenville via an online search for a service we provide.
• Our marketing team performs all of our Greenville website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any Greenville internet advertising plans that need website development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Greenville digital marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital advertising firm.

800-796-8263 Email Us