Myrtle Beach, SC Digital Marketing

What is Internet Marketing for Myrtle Beach, SC Businesses?

It's pretty basic: Myrtle Beach online advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Myrtle Beach business owners, website advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Myrtle Beach-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Myrtle Beach and across the country.

For example, the best digital marketing plans in Myrtle Beach will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
• Boost your Myrtle Beach business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Myrtle Beach by using content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Myrtle Beach-area websites, our internet marketing agency also offers Charleston, Columbia, Greenville, Hilton Head Island, Mount Pleasant, and Rock Hill small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for Myrtle Beach Small Businesses

For Myrtle Beach organizations, we're a team of digital marketing professionals, just 1117.3 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Myrtle Beach, and the rest of the country, to help increase traffic and improve conversions.

1.) PPC Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Myrtle Beach. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional paid ads management, a paid advertising company for Myrtle Beach should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

For example, localized Myrtle Beach service providers are often only interested in qualified leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Myrtle Beach paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Myrtle Beach agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Myrtle Beach company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. For example, the best Myrtle Beach paid ads services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Myrtle Beach business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in Myrtle Beach website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Myrtle Beach small business drives quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Myrtle Beach organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Myrtle Beach website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

The use of Myrtle Beach search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. Your Myrtle Beach company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Myrtle Beach online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Myrtle Beach.

4.) Lead Generation

For local service providers in Myrtle Beach, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Myrtle Beach organizations looking to get sales from their website.

Our online marketing team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Myrtle Beach small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Myrtle Beach digital advertising services. This is an essential component of any kind of internet advertising in Myrtle Beach since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Myrtle Beach business might not work for a different Myrtle Beach business, even when both are in the same industry.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Myrtle Beach websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Myrtle Beach, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Myrtle Beach company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Myrtle Beach small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a conversion funnel for your Myrtle Beach small business is harder than explaining its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their South Carolina organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Myrtle Beach business.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. We have a team of website advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Myrtle Beach digital advertising service based on more information about your business.

7.) Email Marketing

With effective email marketing strategies, you can raise brand awareness, build website traffic, engage past customers, boost sales, and find out what's going on with your target audience.

For email marketing management, we help our Myrtle Beach clients use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

Building a plan to drive subscribers is the most important part of email marketing. We help Myrtle Beach email marketers build and nurture their lists by integrating email collection opportunities into exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and more.

8.) Content Marketing

Most Myrtle Beach small businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Myrtle Beach websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Myrtle Beach begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Myrtle Beach digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Myrtle Beach internet advertising company. These are all effective ways to market content if you implement them correctly within your Myrtle Beach company.

9.) Online Reputation Management (ORM)

Your online reputation in Myrtle Beach and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Myrtle Beach, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Myrtle Beach brand.

For local service companies in Myrtle Beach, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Myrtle Beach storefront. Online shoppers in Myrtle Beach want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Myrtle Beach doctors or Myrtle Beach attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Myrtle Beach website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Myrtle Beach.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Myrtle Beach, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Myrtle Beach online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Myrtle Beach website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Myrtle Beach, SC Website

You're going to have to think about marketing in Myrtle Beach if you manage a business that sells something. There are lots of reasons to choose Myrtle Beach digital marketing plans over other marketing plans. Let's go over some of the good reasons to implement online marketing plans within your South Carolina business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Myrtle Beach, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Myrtle Beach or within South Carolina.
• The flexibility of Myrtle Beach website advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Myrtle Beach, digital marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Myrtle Beach!

How to Develop Myrtle Beach, SC Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Myrtle Beach-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Myrtle Beach online advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Myrtle Beach or beyond. This helps you tailor your Myrtle Beach website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Myrtle Beach audience. By doing this, you'll make sure your Myrtle Beach website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Myrtle Beach digital strategy, make that your first priority. In internet advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the edits you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Myrtle Beach organization and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Myrtle Beach paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Myrtle Beach lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Myrtle Beach website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Myrtle Beach website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Myrtle Beach digital marketing tactics in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Myrtle Beach internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Myrtle Beach, SC Website Marketing Solutions

If you're a organization in Myrtle Beach, we want to be your digital marketing partner! When researching Myrtle Beach digital advertising firms, there are many factors to consider. With more than 19 years of experience, you know you can trust the Myrtle Beach internet advertising tactics we suggest for your company. Myrtle Beach website marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Myrtle Beach because of the effective implementation of our own digital marketing plan.

However, you should select our internet marketing agency because you feel confident we're the right team for your Myrtle Beach small business. We are only a short drive of 17 hours and 26 mins away from you in Myrtle Beach, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in Myrtle Beach from our own digital marketing campaigns.
• You probably found us in Myrtle Beach after looking for a service we offer.
• We do not outsource Myrtle Beach internet marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in Shopify, WordPress, and WooCommerce for any Myrtle Beach digital marketing campaigns that need website design or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet advertisers are the ones you should keep in mind when you need Myrtle Beach online marketing firms. To start a discussion with the helpful staff at our website marketing company, just send us an email or give us a call.

800-796-8263 Email Us