Insurance SEO Services

How to Rank Insurance Websites on Google

Here are our favorite tips to offer insurance companies, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to life insurance companies, health insurance companies, auto insurance companies, homeowners insurance companies, renters insurance companies, disability insurance companies, pet insurance companies, liability insurance companies, commercial insurance companies, travel insurance companies, flood insurance companies, cyber insurance companies, and other insurance companies.

1.) Technical SEO Tips for Insurance Companies

Technical SEO refers to optimizing your insurance company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as customer details and to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to insurance solutions.
• Implement schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about insurance products or services.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Insurance Companies

On-page SEO involves optimizing each page of your insurance agency website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as insurance guides or industry news, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as types of insurance, insurance plans, and coverage options, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your insurance solutions, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as insurance coverage or policy details, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as insurance plans or pricing information.
• Use descriptive URLs with relevant keywords, such as /types-of-insurance/health-insurance, to improve the visibility and accessibility of your website.
• Display customer testimonials and case studies prominently on your website to build social proof and trust with potential customers who are looking for insurance solutions.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Insurance Companies

Off-page SEO involves all the actions taken outside of your insurance company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as industry publications or directories, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as LinkedIn and Twitter to share industry news, showcase your products or services, and engage with potential customers and industry influencers.
• Encourage satisfied customers to leave reviews on Google My Business and other review sites to build social proof and credibility with potential customers who are looking for insurance products or services.
• Collaborate with other businesses, such as healthcare providers or financial institutions, to cross-promote services and build backlinks to each other's websites.
• Create listings in industry-specific directories and citation sites, such as Insurance Journal or National Association of Insurance Commissioners, to increase visibility and improve local SEO.
• Create informative and shareable content, such as whitepapers or case studies, to attract backlinks and improve your website's authority.
• Attend industry conferences and events to network with potential customers and industry influencers, and to establish your company as a leader in the insurance industry.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible insurance solutions. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Insurance SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your insurance company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an insurance company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of insurance policies you'd like to promote. Maybe you specialize in car insurance and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Insurance Companies

• Car insurance [city/area]
• Homeowners insurance [city/area]
• Life insurance [city/area]
• Health insurance [city/area]
• Business insurance [city/area]
• Commercial auto insurance [city/area]
• Renter's insurance [city/area]
• Motorcycle insurance [city/area]
• Boat insurance [city/area]
• Pet insurance [city/area]
• Umbrella insurance [city/area]
• Disability insurance [city/area]
• Flood insurance [city/area]
• Earthquake insurance [city/area]
• Term life insurance [city/area]
• Whole life insurance [city/area]

Keyword Tip #1: Insurance companies often target keywords related to their insurance policies and location. This helps you attract potential customers who are searching for insurance companies or specific types of insurance policies nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "motorcycle insurance for Harley-Davidson owners in Miami" may be easier to rank for than just "motorcycle insurance".

Pricing for Insurance Company SEO Services

The cost of our managed SEO services is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

You can get an approximate cost for your SEO campaign by using the pricing calculator below.