Iowa Digital Marketing

What is Digital Marketing for Iowa City, IA Small Businesses?

Simply put, internet marketing throughout Iowa City is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Iowa City business owners think of online marketing as another phrase for search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Iowa City digital marketing program entails.

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Iowa City and the rest of the country.

For instance, the best online advertising services in Iowa City will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Iowa City company through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Iowa City with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Iowa City, you probably love the Iowa Hawkeyes basketball team. Go Iowa Hawkeyes! In addition to marketing Iowa City-area websites, our website advertising firm also offers Cedar Rapids, Davenport, Des Moines, and Waterloo small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Iowa City Businesses

We're a team of online marketing professionals, just 283.4 miles away, who know and understand the latest website marketing trends for Iowa City small businesses. Take advantage of our experience in more than 100 business industries throughout Iowa City, and the rest of the country, to help drive traffic and drive conversions across your digital assets.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Iowa City paid ads plans. Despite that simple explanation, let's explore it further.

A paid advertising agency for Iowa City often begins by getting to know your company and its business model before providing professional paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Iowa City organization is much different from how you'd handle it for an ecommerce brand.

Service providers in Iowa City, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Iowa City PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Iowa City paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Iowa City organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Iowa City strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Iowa City small business.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Iowa City online advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Iowa City organization drives quality leads or cost-effective sales.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media advertising is a huge opportunity for most established Iowa City businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Iowa City digital marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Marketing

In online advertising, Iowa City search engine ads is used to place ads on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Iowa City small business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Iowa City website marketing tactic. For any search engine advertising campaign in Iowa City, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Iowa City. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Iowa City lead gen plans are going to be critical.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Iowa City business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Iowa City online marketing. This is an essential component of any kind of online advertising in Iowa City since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO tactics that work for one Iowa City organization might not work for another Iowa City business, even if they're in the same market.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website errors, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Iowa City websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Iowa City, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Iowa City business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Iowa City small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The use of a sales funnel for your Iowa City small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Iowa organizations. To develop a sales funnel that produces value for your Iowa City business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Iowa City online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Iowa City online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Iowa City email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Iowa City companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Iowa City websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Iowa City begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Iowa City website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Iowa City digital advertising firm. These are all effective ways to market content if you implement them correctly within your Iowa City business.

9.) Online Reputation Management (ORM)

Your online reputation in Iowa City and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Iowa City, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Iowa City brand.

For localized service companies in Iowa City, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Iowa City storefront. Online shoppers in Iowa City want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Iowa City doctors or Iowa City attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Iowa City site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Iowa City.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Iowa City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Iowa City internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Iowa City online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Iowa City, IA Website

If you run a business in Iowa City that sells products or services, you're going to need marketing to boost sales. There are many reasons to consider Iowa City digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Iowa small business should embrace internet marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Iowa City. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Iowa City or throughout Iowa?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with online marketing in Iowa City. We wish you the best of luck getting people to comment, like, and share your Iowa City non-digital ads!

How to Develop Iowa City, IA Online Advertising Campaigns

To start your website advertising service for your Iowa City business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Iowa City digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Iowa City or beyond is important. You can then make sure you're targeting your Iowa City internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Iowa City internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Iowa City digital plan. Search engine optimization is the slowest moving digital marketing strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Iowa City business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Iowa City paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Iowa City residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Iowa City website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Iowa City site visitors.

6.) Strategize for consistent testing

If you've got all these Iowa City internet advertising tactics in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Iowa City website marketing plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Iowa City, IA Digital Marketing Tactics

Our goal is to be your Iowa City organization internet advertising partner! There are many factors to consider when researching Iowa City online marketing firms. We've got 19 years of experience, so you can trust the Iowa City website marketing tactics we suggest. Often, these are the same digital marketing strategies we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Iowa City probably has a lot to do with our own internet marketing campaign.

Our online marketing firm should be your choice for your Iowa City business because you feel we are the right team. We are only a short drive of 4 hours and 34 mins away from you in Iowa City, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new customers in Iowa City.
• You probably found us in Iowa City via an online search for a service we provide.
• Our marketing team performs all of our Iowa City internet marketing services, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're experts in Shopify, WordPress, and WooCommerce for any Iowa City digital marketing campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Iowa City internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

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