Waterloo, IA Digital Marketing

What is Digital Marketing for Waterloo, IA Small Businesses?

In a most simple definition, internet marketing throughout Waterloo is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

For most Waterloo small business owners, online advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Waterloo digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Waterloo and across the country.

For example, the best website marketing plans in Waterloo will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Waterloo small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Waterloo by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Waterloo-area websites, our digital marketing company also offers Cedar Rapids, Davenport, Des Moines, Iowa City, small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Waterloo Companies

We are a team of website marketing specialists, just 290.4 miles away, with diverse knowledge and experience in the latest digital marketing trends for Waterloo businesses. Use our experience in more than 100 business industries across Waterloo, and the rest of the country, to help get traffic and increase conversions.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Waterloo. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Waterloo often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Waterloo business is much different from how you'd handle it for an ecommerce brand.

For example, local Waterloo service providers are often only interested in qualified leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Waterloo PPC, it's important to understand what metrics will be used. For PPC advertising to be effective, most Waterloo paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Waterloo company should utilize multiple advertising strategies and marketing tools. For example, the best Waterloo paid advertising packages will include strategies to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make money online or through qualified leads for your Waterloo organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Marketing

With social ads, Waterloo online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Waterloo company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Waterloo organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads firm helps Waterloo businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Waterloo online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

The use of Waterloo search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You'll find that Google ad campaigns and Bing ads are quick and simple ways to get your Waterloo small business in front of an engaged audience. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Waterloo internet marketing strategy. For any search engine marketing campaign in Waterloo, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local service providers in Waterloo, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Waterloo organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. Among the most common lead generation strategies are nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Waterloo business.

5.) Conversion Optimization

Digital marketing in Waterloo should include CRO strategies. This is an essential component of any kind of digital advertising in Waterloo since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Waterloo small business might not work for a different Waterloo business, even when both are in the same industry.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Waterloo websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Waterloo, and many other things.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Waterloo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Waterloo organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Waterloo company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Iowa businesses. To develop a sales funnel that produces value for your Waterloo business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Waterloo digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Waterloo digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Waterloo email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Waterloo businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Waterloo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Waterloo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Waterloo internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Waterloo online advertising agency. These are all effective ways to market content if you implement them correctly within your Waterloo small business.

9.) Online Reputation Management (ORM)

Your online reputation in Waterloo and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Waterloo, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Waterloo brand.

For local service companies in Waterloo, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Waterloo storefront. Online shoppers in Waterloo want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Waterloo doctors or Waterloo attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Waterloo website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Waterloo.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Waterloo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Waterloo website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Waterloo digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Waterloo, IA Website

If you manage a business in Waterloo that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Waterloo internet marketing services over other marketing tactics. Here are a few reasons why your Iowa small business should embrace online advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Waterloo is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Waterloo or throughout Iowa?
• The flexibility of Waterloo website advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Waterloo, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Waterloo non-digital ads!

How to Develop Waterloo, IA Digital Marketing Plans

Before starting your internet marketing campaign for your Waterloo-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Waterloo online marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Waterloo or beyond. This helps you tailor your Waterloo online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Waterloo audience. This will help ensure you focus on the right keywords for your Waterloo website marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Waterloo digital plan, make that your first priority. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Waterloo small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Waterloo that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Waterloo residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Waterloo website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Waterloo website.

6.) Plan for continuous testing

When these Waterloo website advertising plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Waterloo digital advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Waterloo, IA Online Marketing Tactics

We want to be the website marketing partner of your Waterloo small business! When researching Waterloo digital marketing agencies, there are many factors to consider. We've got 19 years of experience, so you can trust the Waterloo digital advertising plans we suggest. Waterloo internet advertising tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Waterloo because of the effective implementation of our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Waterloo small business because you feel confident we are the right team for your Waterloo company. We are only a short drive of 4 hours and 34 mins away from you in Waterloo, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Waterloo from our own online advertising campaigns.
• You probably found us in Waterloo via an online search for a service we provide.
• We don't outsource Waterloo website advertising packages because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Waterloo internet advertising tactics that involve website development or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Waterloo digital marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital advertising firm.

800-796-8263 Email Us