Lafayette, IN Web Design Services

Our Lafayette Website Services

We are a complete web design company with a large staff of internal web developers and ecommerce developers. Our website design team is broken into two groups, each specializing in either template or custom web development services.

1.) Template-Based Website Designs

Looking for a low-cost website? Your Lafayette company might be interested in a template website!

Rather than creating design mockups and building a custom template for your website, we can find and share several website templates that closely align with the look and feel you want.

Rest assured, you'll have the opportunity to select the theme you prefer, which we will then install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Lafayette web design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. These mockups can be altered to your satisfaction, allowing you to finalize the design concept and proceed with confidence.

After you approve the design mockup, our web development team will integrate it into a completely custom template. A custom theme offers numerous advantages, such as a streamlined codebase that typically results in improved site performance and usability, since it was created exclusively for your Lafayette business.

The starting cost for a custom web development is around $9,500, and it can be finished in as little as a few weeks. For custom ecommerce developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web support services.

Web maintenance is a reactive support service that connects you with a website developer or ecommerce website designer on our team who can fix nearly any website issue.

Here are a few examples of website requests that might need Lafayette website support services:

• Updating your website platform.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Freshening your blog with new content.
• Rearranging your Lafayette site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Backing up your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing Google Search Console coverage issues.
• Adding structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Lafayette, IN Website

To choose the best template or custom web design company for your Lafayette business, you need to know what your goals are. The following are the most common goals we see for Lafayette web development and ecommerce development projects:

1. To create a website or online store for a new business in Lafayette.
2. To redo an existing website or storefront into a modern website development to give a better first impression to visitors.
3. To improve UX, bounce rates, and/or conversion metrics.
4. To improve the website's speed and responsiveness.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Lafayette website design project!

In addition to designing Lafayette-area websites, our firm also provides web design services to those in Bloomington, Evansville, Fort Wayne, Indianapolis, and South Bend.

Picking a Platform for Your Lafayette, IN Website

A content management system, or CMS, is what powers your Lafayette site. Even though our top website designers and ecommerce website designers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

With more than 40% market share in Indiana and the country, WordPress is simply the most popular open-source website platform.

We specialize in WordPress not just because it's the most popular CMS platform in Lafayette, but just because it's the best for a customized website design service. The following reasons make WordPress the most scalable platform for designing websites, despite the fact there are alternatives for your project.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional web design companies and freelance web developers, making it possible to find a local Lafayette website designer to work with you.

2.) WooCommerce

Our WooCommerce web development team has experience helping startups and existing ecommerce businesses in Lafayette build amazing stores with WooCommerce.

Here's why our ecommerce website developers love WooCommerce:

• We often recommend WooCommerce for Lafayette web development projects that need a custom theme with complex functionality, but are on a budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Lafayette small business site runs on WordPress, we typically recommend WooCommerce. When you like the look and feel of your content-based website, why spend time and money redoing it just to add ecommerce?
• Most small businesses in Lafayette who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify web developer in Lafayette.

Our Shopify website development team has experience designing websites for online stores around Indiana within the Shopify platform.

Our ecommerce web designers love Shopify for these reasons:

• Lafayette merchants searching for a hosted ecommerce platform should check out Shopify. Shopify allows you to run an ecommerce business in Lafayette without the hassle of hosting configurations or platform updates.
• For Lafayette web companies that don't need a lot of custom features, we often recommend Shopify. It's typically more expensive to develop custom functionality in Shopify than WordPress. Additionally, Shopify apps often have monthly fees that really add up, in comparison to the less expensive WordPress plugin options.
• The best ecommerce platform for Lafayette small businesses that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Lafayette, IN Website Designer

You should ask your prospective Lafayette website design or ecommerce development agency several questions before you get started. Here are some of the most common ones we get asked before starting a custom website design or ecommerce web design project:

• Does the web designer outsource the project? Because we have our own internal team of USA website designers, we don't outsource custom web development or ecommerce web design projects to other companies.
• Will the web designers create 301 redirects to help search rankings? We are careful when it comes to broken URLs, so we plan to implement 301 redirects during any Lafayette web redesign project.
• Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Lafayette website projects to help everyone understand the design direction before the website build gets too far along. However, that is only possible if you choose a custom web development service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Lafayette web designer plan to use on your website project? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Lafayette web design team turn things around? It takes us about 2-3 months to complete custom web development projects, and 3-4 weeks to complete template websites. Ecommerce developments often take longer.
• Does the website design firm have experience with creative solutions? As a comprehensive web development agency, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Lafayette, IN Website

There's more to a successful template or custom web development project for your Lafayette business than you may realize. Here are some additional services to help make the most of your Lafayette website:

• Content Writing: Not sure how to express yourself in writing? We'll help your Lafayette small business write content that describes your products or services on its website or blog.
• SEO Tactics: Do you want to improve organic traffic in Lafayette, or elsewhere? With our own team of SEO experts, we can help with on-page, off-page, and technical SEO.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom Lafayette website after it launches? If you need help updating your website, ask about our web maintenance plans.
• ADA Website Accessibility: Not sure whether your Lafayette, IN website needs to be accessible? We offer an affordable solution that continuously scans your website and fixes accessibility problems.
• Logo Design: Are you starting a new business in Lafayette, IN, but haven't settled on a logo? Let our graphic designers come up with logo concepts for your business.
• Website Hosting: Looking for a place to host your website? Our server administration and website design team work together to ensure fast WordPress hosting services!

Whatever your business needs from its website, our complete web design company has your solution!

Why Choose Us for Your Lafayette, IN Web Services

Because we love the City of Lafayette! There are so many exciting places to visit in Lafayette, like Haan Museum of Indiana Art, Columbian Park Zoo, Wildcat Creek Winery, and others. For more ideas around Lafayette, check out this helpful website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. You can trust our professionals, who are only 321.5 miles away, to handle your professional web development quickly and efficiently.

• We don't outsource Lafayette web design services. Browse our website design portfolio to see past content websites or ecommerce sites we've worked on.
• We've got our own team of leading website developers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're consultants in search engine optimization, UX, and site speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital advertising team is experienced in Lafayette SEO services to help you improve search rankings and organic traffic.
• Our design team is very familiar with WooCommerce and Shopify for any Lafayette ecommerce website designs you might be considering.
• We are easy to reach on the phone, through live chat, or by email.
• We help with Lafayette website maintenance requests to keep your website updated and looking great!
• To really expand upon your website advertising, we can offer Lafayette paid ads management and Lafayette social media management to help you target potential customers outside of organic search results.

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