Lafayette, IN Digital Marketing

What is Digital Marketing for Lafayette, IN Small Businesses?

Simply put, internet marketing throughout Lafayette is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lafayette business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Lafayette-based small businesses.

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Lafayette and the rest of the country.

The best Lafayette website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Lafayette business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lafayette by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lafayette-area websites, our digital marketing agency also offers Bloomington, Evansville, Fort Wayne, Indianapolis, and South Bend small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Lafayette Small Businesses

We're a team of online advertising consultants, just 321.5 miles away, who know and understand the latest website advertising trends for Lafayette organizations. Use our experience in more than 100 business industries across Lafayette, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Lafayette paid advertising services. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC management, a paid ads agency for Lafayette should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Lafayette, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to boost traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Lafayette PPC is the next step. Most Lafayette paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Lafayette small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Lafayette should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Lafayette business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter that are used in Lafayette website advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Lafayette company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a good opportunity for established Lafayette small businesses, but it's expensive for those not ready to make the most of social media ads.

With our help, corporations and small businesses in Lafayette make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Lafayette website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

In internet advertising, Lafayette search engine marketing is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and basic ways to get your Lafayette organization in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that increase leads and conversions, which help make their paid ads an effective Lafayette online marketing plan. To improve your return on investment with search engine ads in Lafayette, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Lafayette. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Lafayette businesses looking to get sales from their website.

Our online advertising team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Lafayette organization.

5.) Conversion Rate Optimization

You can't ignore conversion optimization tactics when it comes to Lafayette internet advertising. This is a critical aspect of any type of online marketing in Lafayette since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one Lafayette business might not work for another Lafayette business, even if they're in the same market.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Lafayette websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Lafayette, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Lafayette company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Lafayette business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Lafayette business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Indiana small businesses. To develop a sales funnel that produces value for your Lafayette business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lafayette digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lafayette digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Lafayette email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Lafayette small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Lafayette websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lafayette begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lafayette internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lafayette website marketing company. These are all effective ways to market content if you implement them correctly within your Lafayette organization.

9.) Online Reputation Management (ORM)

Your online reputation in Lafayette and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lafayette, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lafayette brand.

For nearby service companies in Lafayette, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lafayette storefront. Online shoppers in Lafayette want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lafayette doctors or Lafayette attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lafayette website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lafayette.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Lafayette, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lafayette website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lafayette digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Lafayette, IN Website

If you run a business in Lafayette that sells products or services, you're going to need marketing to improve sales. There are lots of reasons to choose Lafayette online marketing packages over other marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Indiana business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Lafayette, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lafayette or within Indiana.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lafayette, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lafayette non-digital ads!

How to Develop Lafayette, IN Internet Advertising Plans

To start your online advertising campaign for your Lafayette business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lafayette website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Lafayette or beyond is important. Your Lafayette digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lafayette audience. By doing this, you'll make sure your Lafayette digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lafayette digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Lafayette business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Lafayette that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Lafayette residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Lafayette website drives traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Lafayette website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Lafayette digital advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lafayette online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lafayette, IN Website Advertising Strategies

Our goal is to be your Lafayette business digital advertising partner! When researching Lafayette internet marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Lafayette online marketing plans we suggest for your business. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. Our own digital marketing plan likely landed you on our site from Lafayette.

However, you should select our internet advertising company because you feel confident we're the right team for your Lafayette company. We are only a short drive of 4 hours and 53 mins away from you in Lafayette, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Lafayette from our own digital advertising services.
• You probably found us in Lafayette via an online search for a service we provide.
• Our marketing team performs all of our Lafayette internet advertising plans, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Lafayette digital marketing strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Lafayette online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

800-796-8263 Email Us