Lakewood, NJ Web Design Services

Our Lakewood Web Services

We are a complete website development agency with a large staff of internal website designers and ecommerce web designers. Our web design team is broken into two groups, each specializing in either template or custom website design services.

1.) Template-Based Web Developments

Searching for an affordable website option? Your Lakewood small business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

Don't worry though, you'll be able to select your desired theme for us to install on your development site.

From there, we'll customize the template to match your color scheme and then set up your web pages.

The starting price for a template web design is around $3,750, and it can be finished in as little as a few weeks. For template ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Lakewood web design service from scratch.

This approach allows our team to design custom mockups specific to your branding requirements. You'll appreciate seeing the look and feel of your future website before our web developers start building the site. In addition, these mockups can undergo modifications until you're pleased with the design concept, enabling you to advance with certainty.

Once you've given your approval for the design mockup, our web development team will merge it into a custom template. A custom theme offers numerous advantages, such as a streamlined codebase that typically results in improved website speed and usability, since it was created exclusively for your Lakewood organization.

The starting price for a custom website design is about $9,500, and it can be ready in just a few weeks. For custom ecommerce website developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We think of website maintenance as a reactive support service where we provide your Lakewood business access to a website developer or ecommerce web designer who can fix just about any problem.

Here are a few examples of website requests that might require service from Lakewood website maintenance firms, including:

• Upgrading your website platform to the latest version.
• Updating apps, themes, and plugins.
• Adding new web pages as you release new information.
• Freshening your blog with new content.
• Rearranging the navigation menu of your Lakewood website.
• Making your pages faster to pass Google Core Web Vitals.
• Backing up your website's files and databases.
• Making your website look and feel better.
• Troubleshooting Google Search Console coverage problems.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Providing solutions to other website issues.
• Importing / exporting ecommerce product data.

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Set Goals for Your Lakewood, NJ Website

To choose the best template or custom website development agency for your Lakewood business, you need to know what your goals are. The following are the most common goals we see for Lakewood website design and ecommerce web design projects:

1. To create a website or online store for a new Lakewood small business.
2. To give an old site or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To increase page performance for a passing score in Google Core Web Vitals.
5. To fix website accessibility issues, or perhaps receive a web accessibility certificate.
6. To make the website a lead generation machine.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Lakewood website design project!

In addition to designing Lakewood-area websites, our firm also provides web design services to those in Clifton, Edison, Elizabeth, Jersey City, Newark, Trenton, and Woodbridge.

Picking a Platform for Your Lakewood, NJ Website

A content management system, or CMS, is what powers your Lakewood site. Even though our top website designers and ecommerce website designers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in New Jersey and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Lakewood, but it's also the best in terms of overall performance and scalability of a customized web design. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your website.
• WordPress has a huge community of contributors that work together to improve its security, stability, and functionality.
• WordPress is popular among professional web development agencies and freelance website designers, making it possible to find a local Lakewood web developer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Lakewood or other parts of United States.

Here's why our ecommerce developers love WooCommerce:

• If you need a custom theme with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Lakewood small business already has a WordPress site, we often recommend WooCommerce. If you are happy with the look and feel of your content-based website, why invest the time and money into redesigning that website just to add ecommerce?
• We often recommend WooCommerce for Lakewood small businesses who prefer open-source software. You don't have to pay a monthly fee to use WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce site using Shopify, you'll need a Shopify website developer in Lakewood.

We can design a website for your online business in or around New Jersey that runs on the Shopify platform.

Here are some reasons our ecommerce developers like Shopify:

• For Lakewood merchants interested in a hosted ecommerce system, we often recommend Shopify. With Shopify, you can run an ecommerce business in Lakewood without worrying about hosting setups or platform updates.
• We often recommend Shopify for Lakewood web companies without a lot of custom functionality requirements. It is often more expensive to develop custom functionality within Shopify than WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• The best ecommerce platform for Lakewood businesses that rely heavily on fast delivery times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Lakewood, NJ Web Developer

You should ask your prospective Lakewood web design or ecommerce web development firm several questions before you get started. Here are some of the most common ones we get asked before starting a custom web design or ecommerce website design project:

• Does the website developer outsource the website project? Because we've got our own team of USA website designers and ecommerce web designers, we don't outsource.
• Will the web designers make 301 redirects to help preserve search rankings? We always create 301 redirects because we understand how important they are for Lakewood SEO.
• Does the website designer plan to create a mockup, or provide theme samples, before starting the website? We always start with a design mockup for Lakewood custom website development projects to ensure everyone understands the vision for the website. However, if you choose a template-based web development service we will instead show you template samples before we begin.
• Which CMS platform does your Lakewood web designer plan to use on your website project? Due to its ease of use, popularity, and scalability, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How quick is the turnaround time for your Lakewood web design service? Most of our custom website design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the web development agency have examples of innovative solutions? As a complete web design company, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Lakewood, NJ Website

There's more to a successful template or custom web design project for your Lakewood small business than you may realize. Here are some additional services to help make the most of your Lakewood website:

• Page Content Writing: Do you have trouble expressing yourself in writing? Let us write content about your products or services for your Lakewood website or blog.
• SEO Game Plans: Want to improve organic traffic in or around Lakewood? We have our own team of SEO specialists to help with on-page, off-page, and technical search engine optimization.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? We'll create better, higher converting landing pages for your organic and paid traffic.
• Web Maintenance & Support: Do you want help with your template or custom Lakewood website after it launches? If you need help updating your website, ask about our web maintenance plans.
• Website Accessibility: Not sure if your Lakewood, NJ site needs to be accessible to people with disabilities? Our solutions use artificial intelligence to fix accessibility glitches on your website.
• Logo Design: Have you decided on a logo for your new Lakewood company yet? Let our graphic designers come up with logo concepts for your business.
• Web Hosting Solutions: After your website launches, do you need a place to host it? Our WordPress hosting is fast and simple thanks to the caching systems set up by our server admins and website designers!

Our complete web design company is the perfect solution for your company!

Why Choose Us for Your Lakewood, NJ Web Services

Because we love the City of Lakewood! There are so many exciting places to visit in Lakewood, like Ocean County Park, The Strand Theater, Icarus Brewing, and others. For more ideas around Lakewood, check out this helpful website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. You can trust our experts, who are just 1007.4 miles away, to handle your professional web design.

• You won't find us outsourcing Lakewood website design projects. Head over to our web development portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of skilled website designers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• Our team is highly experienced in SEO, user experience, and page speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital marketing team is experienced in Lakewood SEO services to help you improve search rankings and organic traffic.
• Our web developers are knowledgeable within WooCommerce and Shopify for any Lakewood ecommerce web design project you need completed.
• We're easy to reach by phone, live chat, or email.
• We have a website team to help with Lakewood website maintenance when you need website updates.
• To broaden your website advertising service, we can include our Lakewood paid ads management and Lakewood social media services to help you target a bigger audience.

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