Trenton Web Design Services

Our Trenton Website Services

We are a comprehensive website development agency with a large team of in-house website designers and ecommerce web designers. Our web design team is separated into two groups, each focusing on either template or custom website design services.

1.) Template-Based Web Developments

Searching for an affordable website option? Your Trenton small business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

Don't worry though, you'll be able to select your desired theme for us to install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we prefer to start every Trenton web design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

After you approve the design mockup, our web development team will integrate it into a completely custom template. Opting for a custom theme can provide several benefits, including a simplified codebase that usually delivers enhanced site performance and usability, as it was tailored specifically for your Trenton business.

The starting cost for a custom web development is about $9,500, and it can be ready in just a few weeks. For custom ecommerce developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web support services.

We view website maintenance to be a reactive support service that provides your Trenton small business access to a website developer or ecommerce web developer who can solve nearly any website problem you have.

Here are some examples of website requests that Trenton web maintenance companies might help with:

• Updating your site platform.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new products or services.
• Freshening your blog with new content.
• Rearranging the navigation menu of your Trenton website.
• Improving website performance to help you pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Changing the look and feel of your website.
• Troubleshooting Google Search Console coverage problems.
• Improving technical search engine optimization by adding structured data, open graph tags, etc.
• Providing solutions to other website issues.
• Importing / exporting ecommerce product data.

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Set Goals for Your Trenton, NJ Website

Before proceeding with the selection of a template or custom website development agency for your Trenton business, it is important to understand what the goals are for your website project. The most common goals we've seen for Trenton web development and ecommerce development projects include:

1. To create a website or online store for a new Trenton organization.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To increase website performance for a passing score in Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let us help you figure out the goals of your Trenton web design project to ensure everyone is happy with the finished website!

In addition to designing Trenton-area websites, our company also provides web development services to those in Clifton, Edison, Elizabeth, Jersey City, Lakewood, Newark, and Woodbridge.

Picking a Platform for Your Trenton, NJ Website

The foundation of your Trenton website is the content management system you choose for the design project. While our top web developers and ecommerce web designers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in New Jersey and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Trenton, but it's also the best in terms of overall performance and scalability of a customized website development. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional website design firms and freelance web designers, making it possible to find a local Trenton website designer to work with you.

2.) WooCommerce

Our WooCommerce website development team has experience helping startups and existing ecommerce businesses in Trenton build amazing stores with WooCommerce.

These are some of the reasons our ecommerce web developers like WooCommerce:

• If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• We often recommend WooCommerce for Trenton organizations with an existing WordPress website. It doesn't make sense to spend a lot of time and money rebuilding your content-based site just to add ecommerce.
• Most businesses in Trenton who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular web-based ecommerce platform. If you want to run an ecommerce website in Trenton, you'll probably need a Shopify website designer.

Our Shopify developers have experience designing websites for online companies in and around New Jersey.

Here are some reasons our ecommerce web developers like Shopify:

• We often recommend Shopify for Trenton merchants interested in a hosted ecommerce platform. With Shopify, you can run an ecommerce business in Trenton without worrying about hosting setups or platform updates.
• When Trenton web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• The best ecommerce platform for Trenton small businesses that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Trenton, NJ Web Designer

There are several important questions to ask your prospective Trenton website design or ecommerce website development agency before proceeding with your project. Let's go over some of the most common ones we get asked before starting a custom website design or ecommerce development project:

• Does the web designer outsource the website project? Because we've got our own team of USA web developers and ecommerce developers, we don't outsource.
• Will the website designers make 301 redirects to help preserve search placements? We always create 301 redirects because we understand how important they are for Trenton search engine optimization.
• Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Trenton website projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom web design service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Trenton web developer plan to use on your website project? We prefer WordPress because of its scalability, ease of use, and popularity. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Trenton website design team turn things around? We typically finish custom web design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the website design firm have experience with creative solutions? As a comprehensive website development agency, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Trenton, NJ Website

There is more to a successful template or custom web development project for your Trenton, NJ business than you might realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Trenton website:

• Page Content Writing: Do you have trouble expressing yourself in writing? Let us write content about your products or services for your Trenton website or blog.
• SEO Campaigns: Want to improve organic traffic in or around Trenton? We have our own team of SEO professionals to help with technical, on-page, and off-page SEO.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom Trenton website after it launches? Ask about our web maintenance services to receive help installing updates or making website edits.
• ADA Website Accessibility: Not sure whether your Trenton, NJ website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility glitches.
• Logo Design: Are you starting a new business in Trenton, NJ, but haven't settled on a logo? Our graphic designers can come up with good logo ideas for your organization.
• Web Hosting Solutions: After your website launches, do you need a place to host it? Our WordPress hosting is fast and easy thanks to the caching systems set up by our server admins and web designers!

No matter what your business needs for its website, you'll find our comprehensive web development agency to be your solution provider!

Why Choose Us for Your Trenton, NJ Web Services

Because we love Trenton as much as you do! There are so many exciting things to do in Trenton, like visit popular destinations of Old Barracks Museum, New Jersey State House, William Trent House Museum, and others. For more fun ideas around Trenton, check out this website!

We have more than 19 years of experience designing good looking, high-converting websites for small businesses and large corporations! You can trust our specialists, who are just 971.3 miles away, to handle your professional website design.

• You won't find us outsourcing Trenton website development projects. Head over to our web design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of skilled website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're experts in SEO, UX, and website speed.
• We've made free site tools like password generators, Hex to RGB converters, and secure password generators.
• Our internet advertising experts are very familiar with Trenton search engine optimization services to help you rank higher in Google.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Trenton ecommerce web designer.
• We are easy to reach on the phone, through live chat, or by email.
• We have a website team to help with Trenton website maintenance when you need site updates.
• To broaden your internet advertising service, we can include our Trenton PPC management and Trenton social media services to help you target a bigger audience.

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