Lawrence, KS Digital Marketing

What is Digital Marketing for Lawrence, KS Businesses?

Simply put, digital advertising throughout Lawrence is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lawrence organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Lawrence digital marketing program entails.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Lawrence, Kansas or nationwide.

For instance, the best online advertising services in Lawrence will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Lawrence company through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lawrence by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lawrence-area websites, our website advertising firm also offers Kansas City, Olathe, Overland Park, Topeka, and Wichita small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Lawrence Businesses

We're a team of online marketing professionals, just 623.8 miles away, who know and understand the latest website marketing trends for Lawrence small businesses. Use our experience in more than 100 business industries across Lawrence, and the rest of the country, to help drive traffic and drive conversions.

1.) PPC Ads Management

The act of creating and optimizing Lawrence paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

To provide proficient PPC ads management, a paid advertising firm for Lawrence should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Lawrence organization is much different from how you'd handle it for an ecommerce brand.

Service providers in Lawrence, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Lawrence PPC, it's important to understand what metrics will be used. Most Lawrence paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Lawrence company needs to use multiple strategies and marketing tools. For example, the best Lawrence paid advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Lawrence organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

With social ads, Lawrence online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lawrence business boosts quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Lawrence businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Lawrence make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Lawrence internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Advertising

Search engine marketing in Lawrence involves running paid ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your Lawrence business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Lawrence digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Lawrence.

4.) Lead Generation

For local area service providers in Lawrence, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Lawrence companies looking to get sales from their website.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Lawrence small business.

5.) CRO

Digital marketing in Lawrence should include conversion rate optimization services. This is a critical aspect of any type of online advertising in Lawrence since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO tactics that work for one Lawrence organization might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website errors, adding exit-intent popups, and defining value for the visitor.

For some Lawrence websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lawrence, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lawrence company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lawrence business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Lawrence business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kansas small businesses. To develop a sales funnel that produces value for your Lawrence business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lawrence internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lawrence internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Lawrence email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Lawrence small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Lawrence websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lawrence begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lawrence website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lawrence digital marketing company. These are all effective ways to market content if you implement them correctly within your Lawrence organization.

9.) Online Reputation Management (ORM)

Your online reputation in Lawrence and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Lawrence, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lawrence brand.

For local service companies in Lawrence, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lawrence storefront. Online shoppers in Lawrence want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lawrence doctors or Lawrence attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lawrence website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lawrence.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Lawrence, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lawrence digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lawrence internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Lawrence, KS Website

If you run a business in Lawrence that sells products or services, you're going to need marketing to grow sales. There are lots of reasons to choose Lawrence website advertising packages over other marketing strategies. Here are a few reasons why your Kansas small business should embrace digital advertising:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
• In Lawrence, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Lawrence or throughout Kansas?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lawrence, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lawrence non-digital ads!

How to Develop Lawrence, KS Online Marketing Services

To start your website marketing plan for your Lawrence business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lawrence digital marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Lawrence or beyond. You can then make sure you're targeting your Lawrence digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lawrence audience. This will help ensure you focus on the right keywords for your Lawrence digital advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Lawrence digital plan. In website marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Lawrence business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Lawrence that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Lawrence residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lawrence website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lawrence website visitors.

6.) Strategize for consistent testing

If you've got all these Lawrence digital advertising plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Lawrence online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lawrence, KS Website Advertising Strategies

Our goal is to be your Lawrence business digital advertising partner! When researching Lawrence internet marketing agencies, there are many factors to consider. We've got 19 years of experience, so you can trust the Lawrence online marketing plans we suggest. These are often the same Lawrence website marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Lawrence probably has a lot to do with our own digital marketing plan.

However, you should select our internet marketing agency because you feel confident we're the right team for your Lawrence small business. We are only a short drive of 9 hours and 31 mins away from you in Lawrence, but that time is reduced to seconds for phone and email communication!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Lawrence from our own digital marketing plans.
• You probably found us in Lawrence via an online search for a service we provide.
• We do not outsource Lawrence internet marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Lawrence online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet advertisers are the ones you should keep in mind when you need Lawrence online marketing firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.

800-796-8263 Email Us