Oklahoma Digital Marketing

What is Website Advertising for Oklahoma City, OK Organizations?

Simply put, digital marketing throughout Oklahoma City is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Oklahoma City business owners. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for Oklahoma City-based small businesses.

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Oklahoma City and the rest of the country.

For instance, the best internet advertising plans in Oklahoma City will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
• Boost Oklahoma City business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Oklahoma City by using content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

If you live in Oklahoma City, you probably love the Oklahoma City Thunder basketball team. Go Oklahoma City Thunder! In addition to marketing Oklahoma City-area websites, our online advertising agency also offers and Tulsa small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Oklahoma City Small Businesses

We're a team of internet marketing specialists who know and understand the latest online marketing trends for Oklahoma City companies. We've helped grow traffic and boost conversions across more than 100 business industries in Oklahoma City, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Oklahoma City PPC advertising services. Despite that simple explanation, let's explore it further.

To provide experienced PPC management, a paid advertising agency for Oklahoma City often starts by getting to know your company and its business model. Since the way you approach paid advertising for a nearby Oklahoma City business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Oklahoma City, for instance, are often only interested in good leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Oklahoma City paid ads, it's important to understand what metrics will be used. To maximize the value of PPC advertising, most Oklahoma City companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Oklahoma City business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Oklahoma City should include strategies like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make your Oklahoma City company more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok that are used in Oklahoma City internet advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Oklahoma City business boosts quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Oklahoma City small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Oklahoma City make the most of their social media advertising by setting up sales funnels and lead generation tools. In our Oklahoma City internet advertising plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

The use of Oklahoma City search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and basic ways to get your Oklahoma City company in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to boost leads and drive revenue, which makes paid advertising a cost-effective Oklahoma City digital advertising plan. To improve your return on investment with search engine advertising in Oklahoma City, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A localized Oklahoma City service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation tactics are crucial for these kinds of Oklahoma City organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. Among the most common lead generation strategies are nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Oklahoma City small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Oklahoma City website advertising strategies. There's no doubt that this is a critical element of digital marketing in Oklahoma City, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Oklahoma City business might not work for another, even when they are in the same field.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Oklahoma City websites can be tricky. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Oklahoma City, and many other things.

6.) Sales Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Oklahoma City small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Oklahoma City organization. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Oklahoma every day. To develop a sales funnel that produces value for your Oklahoma City business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

Many types of sales funnels exist, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens more. We have a team of internet marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Oklahoma City online advertising campaign.

7.) Email Marketing

With effective email marketing solutions, you can raise brand awareness, drive website traffic, engage past customers, get sales, and find out what's going on with your target audience.

We help our Oklahoma City internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Oklahoma City email marketers build and nurture their lists by integrating email collection opportunities into affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and more.

8.) Content Marketing

Most Oklahoma City organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The internet advertising approach for Oklahoma City websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around Oklahoma City start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Oklahoma City online marketing packages, we can create a content marketing strategy that works for your small business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Oklahoma City digital marketing company. These are all effective ways to market content if you implement them correctly within your Oklahoma City organization.

9.) Online Reputation Management (ORM)

Your online reputation in Oklahoma City and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Oklahoma City, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Oklahoma City brand.

For local service companies in Oklahoma City, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Oklahoma City storefront. Online shoppers in Oklahoma City want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Oklahoma City doctors or Oklahoma City attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Oklahoma City website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Oklahoma City.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Oklahoma City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Oklahoma City digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Oklahoma City internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Oklahoma City, OK Website

If you run a business in Oklahoma City that sells products or services, you're going to need marketing to grow sales. You might be thinking about Oklahoma City website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your Oklahoma business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Oklahoma City is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Oklahoma City or across Oklahoma.
• Oklahoma City online advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Oklahoma City, website marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Oklahoma City!

How to Develop Oklahoma City, OK Website Advertising Services

To start your digital marketing plan for your Oklahoma City business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Oklahoma City or beyond is important. You can then make sure you're targeting your Oklahoma City internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Oklahoma City audience. You'll be able to focus on the right keywords for your Oklahoma City internet advertising and align your content marketing strategy to your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Oklahoma City digital strategy. In website advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Oklahoma City business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Oklahoma City that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Oklahoma City lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Oklahoma City website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Oklahoma City website.

6.) Prepare to conduct ongoing tests

When you have all of these Oklahoma City internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Oklahoma City online advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Oklahoma City, OK Digital Marketing Strategies

Our goal is to be your Oklahoma City small business internet marketing partner! When researching Oklahoma City internet advertising companies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Oklahoma City online advertising strategies we suggest for your small business. Often, these are the same digital marketing strategies we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Oklahoma City probably has a lot to do with our own internet marketing campaign.

Most importantly though, you should choose our online marketing firm for your Oklahoma City business because you feel confident we are the right team for your Oklahoma City company.

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new clients in Oklahoma City from our own digital marketing plans.
• You probably found us in Oklahoma City after searching for a service we offer.
• We do not outsource Oklahoma City internet advertising plans since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for Oklahoma City website marketing tactics that include web development or web maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our online marketers are the ones you should keep in mind when you need Oklahoma City online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us