Tulsa, OK Digital Marketing

What is Website Marketing for Tulsa, OK Small Businesses?

In a most simple definition, digital marketing throughout Tulsa is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Tulsa small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Tulsa-based organizations.

The latest digital marketing plans often use numerous internet marketing strategies, all working together to help you get more visibility and conversions throughout Tulsa and the rest of the country.

The best Tulsa online marketing packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Tulsa business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Tulsa through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Tulsa, you probably love the Tulsa Golden Hurricane basketball team. Go Tulsa Golden Hurricane! In addition to marketing Tulsa-area websites, our website advertising firm also offers Oklahoma City, small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Tulsa Businesses

We are a team of online marketing professionals, just 848.2 miles away, with diverse knowledge and experience in the latest website marketing trends for Tulsa small businesses. Take advantage of our experience in more than 100 business industries throughout Tulsa, and the rest of the country, to help drive traffic and drive conversions across your digital assets.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Tulsa paid ads plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Tulsa should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Local service providers in Tulsa, for instance, are often only interested in good leads. This can be accomplished through paid ads that generates traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that grows traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Tulsa paid ads, it's important to understand what metrics will be used. For paid ads to be effective, most Tulsa paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Tulsa business should utilize multiple advertising tactics and marketing tools. For example, the best Tulsa paid advertising services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Tulsa business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

The use of social media advertising in Tulsa internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead gen or sales generation tool for your Tulsa company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Tulsa small businesses, but it's expensive for those not ready to make the most of social ads.

Our social ads company helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. Our Tulsa internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

The use of Tulsa search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Tulsa small business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that drive leads and conversions, which help make their paid advertising an effective Tulsa digital advertising plan. To improve your return on investment with search engine advertising in Tulsa, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A localized Tulsa service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Tulsa lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Tulsa small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Tulsa digital advertising services. This is a critical aspect of any type of internet advertising in Tulsa since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Tulsa business might not work for a different Tulsa business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Tulsa websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Tulsa, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Tulsa company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Tulsa small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Tulsa small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Oklahoma organizations. To develop a sales funnel that produces value for your Tulsa business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Tulsa digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Tulsa digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Tulsa email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Tulsa organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Tulsa websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Tulsa begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Tulsa online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Tulsa website advertising firm. These are all effective ways to market content if you implement them correctly within your Tulsa business.

9.) Online Reputation Management (ORM)

Your online reputation in Tulsa and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Tulsa, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Tulsa brand.

For local service companies in Tulsa, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Tulsa storefront. Online shoppers in Tulsa want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Tulsa doctors or Tulsa attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Tulsa website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Tulsa.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Tulsa, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Tulsa digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Tulsa digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Tulsa, OK Website

If you manage a business in Tulsa that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Tulsa online marketing packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Oklahoma business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Tulsa, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Tulsa or within Oklahoma.
• Tulsa internet marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Tulsa provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Tulsa!

How to Develop Tulsa, OK Internet Advertising Plans

Before starting your online advertising campaign for your Tulsa-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Tulsa website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Tulsa or beyond is important. Your Tulsa digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Tulsa audience. By doing this, you'll make sure your Tulsa digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Tulsa digital strategy. The slowest moving online advertising strategy in Tulsa is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a great time to consider PPC advertising for your Tulsa organization and its digital assets. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Tulsa that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Tulsa residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Tulsa website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Tulsa website visitors.

6.) Plan for continuous testing

When these Tulsa digital marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Tulsa internet advertising plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Tulsa, OK Website Marketing Solutions

We want to be the digital marketing partner of your Tulsa business! There are many factors to consider when researching Tulsa digital advertising firms. With more than 19 years of experience, you know you can trust the Tulsa internet advertising tactics we suggest for your company. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. Our own digital marketing campaign likely landed you on our website from Tulsa.

However, you should select our internet marketing agency because you feel confident we're the right team for your Tulsa small business. We are only a short drive of 12 hours and 28 mins away from you in Tulsa, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Tulsa is our own website advertising plans.
• You likely found our website in Tulsa after performing an online search for a service we offer.
• We do not outsource Tulsa digital advertising packages since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're looking for Tulsa online marketing plans that include web design or website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Tulsa internet advertising companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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