Property Management SEO Services

How to Rank Property Management Websites on Google

Here are our top recommendations for property management companies to enhance their online presence, categorized into technical, on-page, and off-page SEO strategies.

These SEO strategies apply to residential property management companies, commercial property management companies, industrial property management companies, HOA management companies, apartment management companies, property maintenance and repair companies, property inspection companies, property appraisal companies, property development companies, and other property managers.

1.) Technical SEO Tips for Property Management Companies

Technical SEO refers to optimizing your property management company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Analyze your company website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your website with HTTPS encryption to offer a safe browsing experience. Most web hosts offer free SSL certificates.
• Create and submit a sitemap of your property management website to Google Search Console and Bing Webmaster Tools to aid search engines in crawling and indexing your site efficiently.
• Implement local business schema markup on your property management website to provide search engines with detailed information about your properties and services.
• Use canonical tags to avoid duplicate content issues that may arise from having the same content on multiple URLs.
• Regularly monitor your website for crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Property Management Companies

On-page SEO involves optimizing each page of your property manager website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that addresses the search intent of your target audience and incorporates management-related keywords, such as blog posts about the benefits of professional property management or tips for managing rental properties. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Incorporate relevant keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your property management website's headings and subheadings with target keywords to boost your search engine ranking.
• Include property management-related keywords in image alt tags to provide context to search engines and improve the accessibility of your images.
• Use internal linking to connect related content on your website, providing search engines with a better understanding of your website structure.
• Use descriptive URLs that include relevant relevant keywords to enhance your website's discoverability.
• Display customer reviews and testimonials prominently on your property management company website to establish trust and credibility with potential customers.
• Scan your company website for broken links and fix them immediately to provide a positive user experience. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Property Management Companies

Off-page SEO involves all the actions taken outside of your property management company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as real estate or home improvement blogs, to improve your search engine ranking.
• Establish a strong presence on social media platforms, especially those relevant to your target audience, to interact with customers and increase brand awareness for your property management company.
• Encourage satisfied customers to leave positive reviews on prominent online review sites like Yelp or Google My Business to boost your online reputation and attract new clients.
• Collaborate with other local businesses, such as real estate agents or home builders, to cross-promote services and build backlinks to your company website.
• Create listings in local business directories and citation sites to increase your company's visibility and credibility in your service area.
• Create informative and shareable infographics related to property management topics, such as tips for renters or property maintenance checklists, to increase engagement and attract new website visitors.
• Make videos to showcase your properties or services and engage with potential clients, such as by creating virtual property tours or testimonials from satisfied customers.
• Monitor your online reputation and respond promptly to any customer feedback or reviews, both positive and negative, to improve your property managers' image and provide better customer service. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Property Management SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your property management company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a property management company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of properties you'd like to manage in your area. Maybe you specialize in commercial property management and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Property Management Companies

• Property management company [city/area]
• Commercial property management [city/area]
• Residential property management [city/area]
• HOA management [city/area]
• Facility management [city/area]
• Vacation rental management [city/area]
• Lease management [city/area]
• Tenant management [city/area]
• Rent collection [city/area]
• Property maintenance [city/area]
• Property marketing [city/area]
• Property inspection [city/area]
• Eviction management [city/area]
• Landlord services [city/area]
• Real estate management [city/area]
• Facility maintenance [city/area]

Keyword Tip #1: Property management companies often target keywords related to their services, expertise, and location. This helps you attract potential clients who are searching for property management services or expertise nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "residential property management for condos in Miami" may be easier to rank for than just "property management".

Pricing for Property Management Company SEO Plans

When it comes to our managed search engine optimization campaigns, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.