Property Management Digital Marketing

50+ Internet Advertising Strategies for Property Managers

We're a team of online advertising consultants with deep knowledge of website advertising needs for property management companies.

Over the years, we've worked with a wide variety of property managers to help improve their digital marketing. The tactics discussed in this section can help with digital marketing for property managers and even:

• Residential Property Management Companies
• Commercial Property Management Companies
• Industrial Property Management Companies
• HOA Management Companies
• Apartment Management Companies
• Property Maintenance And Repair Companies
• Property Inspection Companies
• Property Appraisal Companies
• Property Development Companies
• ...and more!

A Few of Our Digital Marketing Experts

1.) Lead Generation for Property Management Companies

Lead generation is a vital digital marketing strategy for property management companies looking to attract property owners and tenants. By implementing targeted tactics, you can connect with individuals who are actively seeking property management services or looking for rental properties. Here are 5-10 specific strategies to help you generate more leads as a property management company:

1. Local SEO: Optimize your website with location-specific keywords, meta tags, and content. Focus on local SEO to target property owners and tenants in your service area. By appearing in local search results for property management-related queries, you can increase your visibility and attract individuals looking for property management services.
2. Property Listings: Advertise your available rental properties on popular online listing platforms, such as Zillow, Apartments.com, and Craigslist. Ensure that your listings include detailed property descriptions, high-quality photos, and accurate contact information. By showcasing your properties on these platforms, you can attract prospective tenants and generate leads for your property management services.
3. Referral Program: Implement a referral program that rewards tenants or property owners who refer new clients to your property management company. Offer incentives such as rent discounts or property management fee reductions. By leveraging your existing clients as brand ambassadors, you can tap into their network and gain new leads through word-of-mouth referrals.
4. Email Marketing: Build an email list by offering valuable resources to property owners and tenants, such as a guide to maximizing rental income or a checklist for property maintenance. Send regular emails with informative content, updates about available rental properties, and promotions. By nurturing leads through email marketing, you can stay top-of-mind and encourage them to choose your property management services.
5. Social Media Advertising: Utilize social media advertising platforms, such as Facebook Ads, to target property owners and tenants in your service area. Create compelling ad campaigns that highlight your property management services, benefits of working with you, or available rental properties. By reaching the right audience with targeted ads, you can generate leads from individuals interested in property management or seeking rental properties.
6. Content Marketing: Create informative blog posts, articles, and guides that address common property management issues, offer tips for landlords or tenants, or discuss market trends in your area. Optimize your content for search engines to attract organic traffic. By positioning yourself as a knowledgeable resource in the property management industry, you can attract leads who are seeking information and solutions to their property-related challenges.
7. Online Reviews and Testimonials: Encourage satisfied clients to leave reviews and testimonials on platforms such as Google, Yelp, and social media. Display these reviews on your website to build trust and credibility. Positive reviews can influence potential property owners or tenants who are researching property management services or looking for reliable rental properties.
8. Partnerships with Real Estate Agents: Collaborate with local real estate agents who may encounter clients in need of property management services. Offer mutually beneficial partnerships where you refer clients to each other. By leveraging the network of real estate agents, you can generate leads from individuals who are transitioning from buying or selling properties to property management.
9. Live Chat Support: Install a live chat feature on your website to engage with visitors in real-time. Provide instant assistance, answer questions about your services or available rental properties, and offer property consultations. By offering a convenient and immediate communication channel, you can capture leads who prefer immediate interaction and assistance.
10. Community Involvement: Get involved in local community events, sponsor local initiatives, or participate in charity programs. By actively engaging in your community, you can build brand awareness and create connections with property owners and tenants. When individuals in your community require property management services, they may turn to a familiar and trusted company like yours.

2.) Social Advertising for Property Management Companies

As a property management company, social advertising can be an effective digital marketing strategy to attract property owners and tenants, as well as promote your services in your local market. Here are five examples of how social advertising can help your property management business:

1. Vacancy Listings: Use social media ads to promote vacant rental properties that you manage. Target potential tenants in your local area based on their demographics and interests, such as young professionals or families looking for specific property types. Highlight the key features and benefits of each property to increase the chances of getting inquiries and filling vacancies faster.
2. Owner Acquisition: Run social media ads targeting property owners who may be interested in hiring a property management company. Emphasize the benefits of outsourcing property management tasks, such as rent collection, maintenance, and tenant screening. Showcase your expertise and track record to attract property owners who want to maximize their investment returns without the hassle of day-to-day management.
3. Testimonials and Case Studies: Create social media ads featuring testimonials and case studies from satisfied property owners who have worked with your company. Target users in your local area who are considering property management services. Positive reviews and success stories can build trust and credibility, increasing the likelihood of potential clients choosing your property management services.
4. Tenant Retention: Use social media ads to engage with your current tenants and promote community events or exclusive offers. Target your ads to reach your current tenants and encourage them to renew their leases. Building a sense of community and offering perks for existing tenants can increase tenant retention rates and reduce turnover.
5. Expert Tips and Advice: Develop informative content, such as blog posts or videos, that provide valuable tips and advice to property owners and tenants. Use social media ads to reach your target audience with these helpful resources. By positioning your property management company as a reliable source of information, you can attract potential clients who may later seek your professional services.

3.) Conversion Rate Optimization (CRO) for Property Managers

Conversion rate optimization is a crucial digital marketing strategy for your property management business to attract and convert potential tenants and property owners. By optimizing your website and paid advertising, you can improve user experience and encourage visitors to take actions, such as inquiring about available properties or requesting property management services. Here are some examples of how CRO can help your property management business get more conversions:

1. Clear and Concise Call-to-Action (CTA) Buttons: Use clear and concise CTA buttons on your website. For example, "View Available Properties," "Request a Quote," or "Contact Us Today." Placing these CTAs on relevant pages can prompt visitors to take action and inquire about your property management services.
2. Easy-to-Find Contact Information: Ensure your contact information, including phone number and email address, is prominently displayed on your website. Making it easy for potential clients to reach out to you can lead to more inquiries and conversions.
3. High-Quality Property Images and Virtual Tours: Use high-quality images and virtual tours to showcase your available properties. Visual content can captivate visitors and give them a better understanding of the properties you manage, increasing the likelihood of them contacting you for more information.
4. Testimonials and Reviews: Display testimonials and reviews from satisfied tenants and property owners on your website. Positive feedback can build trust and credibility, encouraging more visitors to consider your property management services.
5. Highlighting Unique Selling Points: Clearly communicate the unique selling points of your property management services, such as personalized tenant screening or 24/7 maintenance support. Emphasizing these advantages can differentiate your business from competitors and attract more inquiries.
6. Online Rental Application: Implement an online rental application process on your website. Offering a convenient and streamlined application process can encourage potential tenants to apply for your managed properties, leading to higher conversions.
7. Responsive and Mobile-Friendly Website: Ensure your website is responsive and mobile-friendly to provide a seamless experience for visitors on different devices. A mobile-friendly site can increase engagement and conversions from users browsing on smartphones and tablets.
8. Highlighting Local Expertise: Showcase your expertise in managing properties within specific locations or neighborhoods. Demonstrating your knowledge of local markets can instill confidence in potential clients and increase conversion rates.
9. Virtual Consultations: Offer virtual consultations for potential clients who prefer remote meetings. Providing this option can accommodate the preferences of modern clients and facilitate communication, leading to more inquiries and conversions.
10. Creating Informative Blog Content: Publish informative blog posts related to property management tips, market trends, and tenant resources. Valuable blog content can position your business as an authority in the industry and attract more organic traffic, potentially converting visitors into clients.

4.) Sales Funnels for Property Management Companies

As a property management company, sales funnels can significantly boost your digital marketing efforts, allowing you to attract new property owners and tenants, nurture leads, and increase conversions. Sales funnels help you deliver targeted messages to your audience, guiding them through their decision-making process. Here are 5 examples of how sales funnels can benefit your property management business:

1. "Maximizing Rental Income" E-book Funnel: Create an e-book or downloadable guide on "Top Strategies to Maximize Rental Income for Property Owners." Promote this valuable resource through social media ads and email campaigns. When interested property owners click on the ad or email link, they are directed to a dedicated landing page where they can download the e-book in exchange for their contact information. After capturing their details, follow up with a personalized email sequence, highlighting your property management services and expertise in rental income optimization, encouraging them to schedule a consultation with your team.
2. Virtual Property Tours Funnel: Develop a series of virtual property tours for your rental listings. Share these tours on social media platforms and your website. When potential tenants show interest in a specific property, prompt them to sign up for a virtual tour using a lead capture form. After the virtual tour, follow up with personalized emails, showcasing other available properties and offering incentives such as a discount on the first month's rent to encourage them to choose your property management services.
3. "Landlord Success Webinar" Funnel: Host a live webinar or online workshop focused on "Essential Tips for Landlord Success and Stress-Free Property Management." Advertise the webinar through targeted social media campaigns and email marketing. On the webinar, share valuable insights and strategies for effective property management. At the end of the event, offer attendees an exclusive discount on property management services for a limited time, encouraging them to sign up for your services.
4. Referral Program Funnel: Implement a referral program for your existing clients. Offer incentives, such as a discounted management fee or a gift card, to clients who refer new property owners to your company. Send out personalized referral invitations to your satisfied clients, explaining the benefits of the program and providing them with unique referral links. When a referral signs up for your property management services, reward both the referring client and the new client, fostering loyalty and expanding your customer base.
5. "Ultimate Guide to Property Management" Email Course Funnel: Create a comprehensive email course covering various aspects of property management, such as tenant screening, maintenance, and lease agreements. Promote the email course through blog posts, social media, and paid advertisements. When interested individuals sign up for the course, deliver valuable content through a series of automated emails. As they progress through the course, offer exclusive discounts on your property management services, aiming to convert them into new clients.

5.) Email Marketing for Property Managers

As a property manager, email marketing can be an essential tool to effectively communicate with property owners, tenants, and prospects. It allows you to keep everyone informed, engage your audience, and drive business growth. Here are six examples of how email marketing can benefit your property management organization:

1. Vacancy Announcements: Send email notifications to your prospective tenants when new properties become available. Include property details, images, and rental information to attract potential renters and fill vacancies quickly.
2. Monthly Newsletters: Create informative monthly newsletters to keep property owners updated on market trends, rental property performance, and maintenance activities. By providing valuable insights, you strengthen relationships and show your expertise in managing their assets.
3. Rent Collection Reminders: Use email marketing to send rent collection reminders to tenants before their due dates. This can reduce late payments and ensure a smoother cash flow for property owners.
4. Maintenance Alerts: Send proactive maintenance alerts to tenants, reminding them of routine inspections and necessary repairs. Keeping properties in good condition not only satisfies tenants but also preserves the value of the properties for owners.
5. Tenant Satisfaction Surveys: Implement email surveys to gauge tenant satisfaction and gather feedback on property management services. Addressing concerns promptly shows that you prioritize tenant happiness and are committed to improving their living experience.
6. Referral Campaigns: Launch referral campaigns through email marketing, encouraging tenants to refer friends or family to your properties. Offer incentives or discounts to tenants who successfully refer new renters, thereby expanding your tenant pool.

6.) Search Advertising for Property Management Companies

Are you a property management company looking to attract more property owners and tenants? Search advertising is a powerful digital marketing strategy that can help your business reach the right audience at the right time. By running search ads, you can connect with individuals actively searching for property management services, showcase your expertise, and drive more leads to your organization. Below are five examples of how search advertising can benefit your property management company and help you grow your client base:

1. Residential Property Management: Create search ads with keywords like "residential property management services" or "property management for rental homes." This strategy allows you to target property owners seeking professional management services for their residential properties. Highlight your experience in managing residential properties, tenant screening processes, and rent collection services in your ad copy.
2. Commercial Property Management: Run search ads targeting keywords like "commercial property management company" or "office space management services." This strategy helps you connect with commercial property owners looking for expert management solutions. Showcase your track record in handling commercial leases, property maintenance, and tenant relations in your ad text.
3. Vacancy Promotion: Advertise your available rental properties with search ads. Use keywords like "vacancy in [your city]" or "available rental homes." This strategy targets potential tenants actively searching for rental properties in your area. Highlight the features of your available properties and any move-in specials in your ad content.
4. Property Maintenance Services: Create search ads with keywords like "property maintenance company" or "maintenance for rental properties." This strategy targets property owners or managers seeking reliable maintenance services for their properties. Showcase your team's expertise in property maintenance and quick response times in your ad messaging.
5. Short-Term Rental Management: Run search ads targeting keywords like "short-term rental property management" or "airbnb property management." This strategy allows you to connect with owners of vacation rentals or short-term rental properties. Emphasize your experience in managing short-term rentals, handling guest inquiries, and ensuring high occupancy rates in your ad copy.

7.) Content Marketing for Property Management Companies

As a property management company, content marketing can be a highly effective digital marketing strategy to attract property owners and tenants while showcasing your expertise in managing properties. By providing valuable and informative content, you can position your brand as a reliable and knowledgeable partner in property management. Here are five examples of how content marketing can benefit your property management business:

1. Rental Market Insights: Publish regular blog posts or articles that provide insights into the local rental market. Offer data on rental trends, average rental prices, and popular neighborhoods. This content helps attract property owners looking for a property management company that understands the local rental landscape and can optimize their rental income.
2. Tenant Resources: Create a resource hub on your website with helpful guides and articles for tenants. Cover topics such as moving tips, tenant rights and responsibilities, and how to submit maintenance requests. Providing valuable resources to tenants demonstrates your commitment to their well-being and can lead to longer and more positive rental experiences.
3. Property Maintenance Tips: Share practical tips and best practices for property maintenance. Offer advice on seasonal maintenance tasks, how to improve property energy efficiency, and ways to prevent common issues like mold or plumbing leaks. This type of content positions your property management company as a proactive partner in preserving the value and condition of properties under your care.
4. Case Studies: Showcase successful property management case studies on your website. Highlight specific challenges you encountered and the solutions you implemented to improve the property's performance. Case studies build trust and confidence in potential clients by demonstrating your ability to handle complex property management situations effectively.
5. Community Highlights: Feature local community highlights and amenities in your content. This can include information on nearby schools, parks, shopping centers, and other attractions. By promoting the surrounding neighborhood, you appeal to both potential property owners and tenants who are looking for a convenient and attractive place to live.

8.) Reputation Management for Property Management Companies

As a property management company, reputation management is vital for establishing trust and credibility with property owners, tenants, and potential clients. Managing your online reputation can significantly impact the success of your business. Here are five examples of how reputation management can benefit your property management company:

1. Monitor and Respond to Tenant Reviews: Regularly monitor online reviews from current and past tenants on platforms like Google My Business and Yelp. Respond promptly and professionally to both positive and negative reviews. Addressing tenant feedback shows that you value their input and are committed to providing excellent property management services.
2. Highlight Positive Property Owner Testimonials: Showcase testimonials from satisfied property owners on your website and social media platforms. Positive feedback from property owners can build trust and confidence in your property management expertise, attracting more property owners to entrust their properties to your company.
3. Engage with Potential Tenants on Social Media: Use social media to engage with potential tenants, answering their questions and inquiries promptly. By providing helpful and responsive interactions, you create a positive impression of your property management company and increase the likelihood of converting interested individuals into tenants.
4. Advertise Excellent Maintenance and Repairs: Highlight your property management company's commitment to timely maintenance and repairs. Share success stories and case studies showcasing how you efficiently resolved property maintenance issues. This demonstrates your dedication to maintaining properties and can attract more property owners seeking reliable management services.
5. Partner with Real Estate Agents and Investors: Collaborate with real estate agents and property investors to build a network of satisfied clients. Positive word-of-mouth from these partners can enhance your reputation and generate referrals, leading to increased business opportunities for your property management company.

9.) Video Marketing for Property Management Companies

As a property management company, video marketing can be a powerful digital strategy to showcase your properties, attract potential tenants, and provide valuable information to both property owners and renters. Video content allows you to visually showcase your properties and services, engage with your target audience, and build trust in your brand. Here are five examples of how video marketing can help your property management business:

1. Virtual Property Tours: Create high-quality videos that offer virtual property tours of your rental units. Showcasing the interior and exterior of the properties gives potential tenants a better sense of the space, layout, and amenities, even if they cannot visit in person. This can save time and effort for both your team and potential renters.
2. Tenant Testimonials: Feature video testimonials from happy tenants sharing their positive experiences with your property management services. This can help build trust and credibility with potential renters who are looking for reliable and responsive property management.
3. Owner Onboarding and Updates: Develop videos for property owners to explain your onboarding process, how you manage their properties, and how you keep them informed about updates and maintenance tasks. This fosters transparency and reassures property owners that their investments are in good hands.
4. Community Highlights: Create videos that showcase the neighborhood and surrounding amenities of your rental properties. Highlight nearby schools, parks, shopping centers, and other attractions that make the area desirable for potential tenants.
5. Expert Tips for Property Owners: Offer valuable video content with tips and insights for property owners on topics such as property maintenance, increasing rental value, or navigating legal and regulatory matters. This positions your company as a knowledgeable and trustworthy resource for property owners.