Regina, SK Digital Marketing

What is Online Advertising for Regina, SK Businesses?

Simply put, website advertising throughout Regina is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Regina small business owners. Even though both of those services are used in internet marketing, neither fully explains the depth of a cutting edge online marketing program for Regina-based companies.

Today's website marketing plans often include dozens of digital marketing strategies, all working in tandem to help you get visibility and conversions throughout Regina, Saskatchewan or nationwide.

For instance, the best internet marketing services in Regina will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using paid advertising, SEO, SEO, or social media marketing.
• Boost your Regina business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Regina by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Regina-area websites, our internet advertising company also offers Saskatoon, small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Regina Organizations

We're a team of digital marketing professionals, just 1647.6 kilometers away, who know and understand the latest internet marketing trends for Regina businesses. We've helped generate traffic and build conversions across more than 100 business industries in Regina, and the rest of the country, so let's work together.

1.) PPC Ads Management

The act of creating and optimizing Regina paid advertising services is known as PPC management. Despite that simple explanation, let's explore it further.

A PPC advertising firm for Regina often begins by getting to know your company and its business model before providing experienced PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Regina, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Regina PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Regina agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Regina business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Regina should include plans like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Regina small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

With social media advertising, Regina website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Regina organization drives quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Regina businesses, but it's expensive for those not ready to make the most of social ads.

With our help, corporations and small businesses in Regina make the most of their social media ads by setting up sales funnels and lead generation tools. In our Regina website marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In internet marketing, Regina search engine advertising is used to place ads on search engines like Google and Bing. Your Regina small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective Regina online marketing plan. To improve your return on investment with search engine ads in Regina, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Regina. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Regina lead generation plans.

Our internet advertising team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Regina business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Regina digital marketing tactics. This is a critical aspect of any type of internet marketing in Regina since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Regina company might not work for a different Regina business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Regina websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Regina, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Regina company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Regina business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Regina business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Saskatchewan small businesses. To develop a sales funnel that produces value for your Regina business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Regina digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Regina digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Regina email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Regina small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Regina websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Regina begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Regina internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Regina website marketing company. These are all effective ways to market content if you implement them correctly within your Regina organization.

9.) Online Reputation Management (ORM)

Your online reputation in Regina and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Regina, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Regina brand.

For nearby service companies in Regina, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Regina storefront. Online shoppers in Regina want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Regina doctors or Regina attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Regina website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Regina.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Regina, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Regina website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Regina digital marketing plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Regina, SK Website

If you run a business in Regina that sells products or services, you're going to need marketing to boost sales. You might be thinking about Regina digital marketing services over other, more traditional, marketing tactics. Here are some reasons you should implement internet marketing strategies for your Saskatchewan business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Regina. You might as well choose a format and medium that can follow your target audience wherever they go in Regina or within Saskatchewan.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Regina, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Regina!

How to Develop Regina, SK Website Marketing Plans

To start your digital marketing campaign for your Regina business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Regina or beyond. You can then make sure you're targeting your Regina digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Regina internet marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Regina digital strategy. In website advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Regina organization. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Regina that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Regina lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Regina website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Regina website visitors.

6.) Strategize for consistent testing

If you've got all these Regina digital marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Regina internet advertising plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Regina, SK Website Marketing Solutions

Our goal is to be your Regina organization digital marketing partner! When researching Regina digital advertising firms, there are a lot of factors to consider. You can trust the Regina internet advertising tactics we suggest for your business since we have more than 19 years of experience. These are often the same Regina online advertising strategies we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Regina probably has a lot to do with our own digital marketing campaign.

Our digital advertising firm should be your choice for your Regina business because you feel we are the right team. We are only a short drive of 15 hours and 49 mins away from you in Regina, or mere seconds away from a phone or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Regina from our own digital marketing campaigns.
• You likely found our website in Regina after performing an online search for a service we offer.
• We don't outsource Regina internet marketing services because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Regina online advertising strategies that include website design or web maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

Our online marketers are the ones you should keep in mind when you need Regina online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us