Saskatoon, SK Digital Marketing

What is Digital Marketing for Saskatoon, SK Businesses?

It's pretty basic: Saskatoon internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Saskatoon business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. Even though both of those services are used in website advertising, neither fully explains the depth of a modern digital marketing program for Saskatoon-based small businesses.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Saskatoon and across the country.

The best Saskatoon website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Saskatoon small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Saskatoon by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Saskatoon-area websites, our digital marketing company also offers and Regina small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Saskatoon Companies

For Saskatoon businesses, we're a team of website advertising experts, just 1909.7 kilometers away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Saskatoon, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Saskatoon. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Saskatoon should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Saskatoon organization is much different from how you'd handle it for an ecommerce brand.

For example, local area Saskatoon service providers are often only interested in qualified leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Saskatoon PPC is the next step. To maximize the value of paid advertising, most Saskatoon companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Saskatoon business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Saskatoon should include strategies like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Saskatoon organization through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social media ads, Saskatoon internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Saskatoon company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Saskatoon companies, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in Saskatoon make the most of their social media marketing by setting up sales funnels and lead generation tools. Our social ads agency also recommends putting in place plans for conversion optimization and retargeting within these Saskatoon digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media marketing plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

In website marketing, Saskatoon search advertising is used to place ads on search engines like Google and Bing. Your Saskatoon organization will benefit from Google ads and Bing paid ads since they provide a quick and easy way to connect with an engaged audience looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Saskatoon website advertising plan. To improve your return on investment with search ads in Saskatoon, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A local Saskatoon service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Saskatoon lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Saskatoon business.

5.) Conversion Optimization

Digital marketing in Saskatoon should include CRO campaigns. This is a critical aspect of any type of online marketing in Saskatoon since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Saskatoon business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Saskatoon websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Saskatoon, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Saskatoon company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Saskatoon organization. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Saskatoon company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Saskatchewan businesses. To develop a sales funnel that produces value for your Saskatoon business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Saskatoon digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Saskatoon digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Saskatoon email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Saskatoon businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Saskatoon websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Saskatoon begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Saskatoon internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Saskatoon online advertising agency. These are all effective ways to market content if you implement them correctly within your Saskatoon small business.

9.) Online Reputation Management (ORM)

Your online reputation in Saskatoon and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Saskatoon, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Saskatoon brand.

For local service companies in Saskatoon, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Saskatoon storefront. Online shoppers in Saskatoon want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Saskatoon doctors or Saskatoon attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Saskatoon website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Saskatoon.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Saskatoon, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Saskatoon website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Saskatoon digital marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Advertising for Your Saskatoon, SK Website

You're going to have to think about marketing in Saskatoon if you manage a business that sells something. There are lots of reasons to choose Saskatoon website marketing plans over other marketing plans. Here are some reasons you should implement digital marketing tactics for your Saskatchewan business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your site in the days, weeks, or months following their first visit.
• In Saskatoon, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Saskatoon or throughout Saskatchewan?
• The flexibility of Saskatoon internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Saskatoon, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Saskatoon non-digital ads!

How to Develop Saskatoon, SK Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Saskatoon-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Saskatoon digital advertising service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Saskatoon or beyond. Your Saskatoon internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Saskatoon audience. This will help ensure you focus on the right keywords for your Saskatoon internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Saskatoon digital plan, make that your first priority. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Saskatoon business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Saskatoon that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Saskatoon lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Saskatoon site improves traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Saskatoon website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Saskatoon online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Saskatoon digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Saskatoon, SK Internet Marketing Solutions

If you're a small business in Saskatoon, we want to be your online advertising partner! When researching Saskatoon website marketing companies, there are many factors to consider. You can trust the Saskatoon digital marketing strategies we suggest for your business since we have more than 19 years of experience. Saskatoon digital advertising plans like these are often what we use for our own lead generation. Our own internet advertising plan likely landed you on our website from Saskatoon.

However, you should select our website marketing company because you feel confident we're the right team for your Saskatoon organization. We are only a short drive of 18 hours and 18 mins away from you in Saskatoon, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Saskatoon from our own internet advertising plans.
• You probably found us in Saskatoon via an online search for a service we provide.
• Our marketing team performs all of our Saskatoon online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Saskatoon digital advertising plans that involve web design or website updates.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our website marketers in mind when it comes time for you to start searching for Saskatoon website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us