Allentown, PA SEO Services

Types of Allentown SEO Campaigns

Allentown SEO campaigns benefit from our experience with local, franchise, enterprise, and ecommerce SEO campaigns in Pennsylvania. When our search engine optimization firm takes on your internet advertising, we'll put together an effective SEO plan for your business.

In addition to optimizing Allentown-area search engine optimization services, our search marketing team also offers Erie, Harrisburg, Lancaster, Philadelphia, Pittsburgh, and Reading small businesses and large corporations a professional search engine optimization service.

1.) Local SEO

The most common type of search engine optimization plan we offer in Allentown is for localized SEO. This is the service of helping local businesses show up higher in search engine results. We love helping with SEO in Allentown because there are so many exciting places to visit, such as Allentown Rose Gardens, Gallows Hill Spirits, Liberty Bell Museum, and others.

For example, if you were a lawyer in Allentown, you'd want to show up higher in organic search results for "Allentown lawyers." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing on-site optimizations, doing LSI phrasing keyword research, fixing your backlink profile, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. You'd show up in Allentown Google Maps if you did these types of SEO improvements.

2.) Enterprise SEO

For big search engine optimization projects, our SEO company has enterprise-level SEO campaigns. You'll be looking for advanced search engine optimization if you need to deploy a complex SEO plan for your search marketing campaign.

This typically involves targeting extremely competitive keywords on a national level or managing the search engine optimization services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer search engine optimization and Ahrefs, really come into play. During advanced search engine optimization plans, you can expect to see our Allentown search engine optimization team work hard to scan your entire website and old SEO work, build out a content marketing strategy, then move onto on-page, off-page, and technical SEO services.

3.) Franchise SEO

In a lot of ways, franchise SEO is like local SEO - it's all about the Allentown franchise owners. This SEO plan helps improve local visibility for each of your locations.

In this case, we do all the local area SEO services described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform SEO on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

4.) Ecommerce SEO

Getting your Allentown storefront's products and services ranked in search results is our passion. For any online search marketing service for an ecommerce business, make sure to include SEO.

If you are looking for Allentown SEO agencies to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Your Allentown ecommerce business should work with a digital company with onsite ecommerce developers and search engine optimization consultants. This allows both of our departments to work in tandem to provide efficient on-page, off-page, and technical search engine optimization services. Our search engine optimization company will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

Website Platforms We Optimize for Search Results

We're a complete digital agency, just 922.4 miles away from Allentown, serving local organizations. Our team includes web developers who work alongside our search engine optimization team.

This provides our SEO agency a competitive advantage when performing Allentown search engine marketing within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

1.) WordPress SEO

The most popular CMS platform we've seen used in Allentown is WordPress.

We're often hired to optimize the Yoast SEO settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites.

Find out more about our WordPress search engine optimization campaigns.

2.) WooCommerce SEO

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

We often help Allentown ecommerce storefronts with Search Engine Optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

3.) Shopify SEO

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help Allentown Shopify stores improve page content, set up SEO-friendly product collections, write product descriptions, fix template glitches, and fix broken links! Check out our SEO for Shopify services.

If you're looking for Allentown SEO agencies, make sure to ask if they have in-house web developers or if you'll need to hire an outside firm for that.

Pricing for Allentown SEO

The price of our managed SEO plans is determined by the amount of time you can allocate to SEO within your marketing budget.

We are happy to work with budgets as low as $800/month, but frequently work with budgets considerably higher.

Please use the pricing calculator below to get an estimate for the cost of your SEO plans.

SEO Tips for Allentown Websites

Explore these Allentown-specific SEO tips for businesses in the Queen City.

• Incorporate local keywords: Ensure your website content includes Allentown-focused keywords, such as "Allentown manufacturers" or "activities in Allentown." Use tools like Ahrefs or Semrush to identify popular local search terms.
• Verify your Google Business Profile: A vital step for any local business is claiming your GMB Listing. This will help you appear in Google's "local pack" when people search for small businesses in Allentown. Complete all relevant information and upload photos of your organization.
• Get listed in local directories: Many local directories are available for listing, such as DiscoverLehighValley.com or TheMorningCall.com. Listing in these directories can boost your local visibility and generate valuable backlinks to your website.
• Acquire local backlinks: As previously mentioned, backlinks from popular Allentown sites can be advantageous for your SEO. Some examples of highly popular sites in Allentown include The Morning Call, Discover Lehigh Valley, and Lehigh Valley Live.
• Implement schema markup: Schema markup helps search engines better understand your website's content and can improve your visibility in search results. Be sure to include relevant schema markup, such as local business schema, on your website.
• Write local content: Creating content that is relevant to Allentown and its residents can boost your local visibility. This could entail blog posts about local events, attractions, or news, or designing local landing pages for specific neighborhoods or areas within the city.
• Promote company reviews: Positive reviews can enhance your local search visibility and attract more clients. Encourage customers to leave reviews on your Google Local Listing, Yelp, or other relevant review platforms.

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Why Choose Us as Your Allentown SEO Firm

Choose our SEO company, just short drive of 13 hours and 58 mins away (or mere seconds for a phone call!), for Allentown SEO campaigns for these reasons:

• Extensive History: We have more than 19 years of experience providing professional SEO campaigns throughout the country.
• Never Outsourced: We do not outsource SEO services, since we have our own team of consultants at our search engine optimization firm.
• WordPress Knowledge: We are very knowledgeable with WordPress, which is the most commonly used CMS platform by most Allentown web designers.
• Ecommerce Experience: Our website developers are knowledgeable within WooCommerce and Shopify for any Allentown ecommerce development project you need completed.
• Availability: You can reach us on the phone, live chat, or email for all your SEO questions.