Allentown, PA Web Design Services

Our Allentown Website Services

We are a one-stop web design company with a large group of onsite web developers and ecommerce developers. Our website design team is separated into two groups, each focusing on either template or custom web development services.

1.) Template-Based Website Designs

Searching for an affordable website option? Your Allentown company might be interested in a template website!

Rather than designing mockups and developing a custom template for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

Rest assured, you'll have the opportunity to select the template you prefer, which we will then install on your development site.

From there, we'll customize the theme to match your color scheme and then set up your web pages.

The starting cost for a templated website design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce developments, the price and turnaround will be higher.

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2.) Custom Website Designs

As a custom web development agency, we love to begin every Allentown website design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. In addition, these mockups can undergo modifications until you're pleased with the design concept, enabling you to advance with certainty.

Following your approval of the design mockup, our web development team will integrate it into a custom template. Opting for a custom theme can provide several benefits, including a simplified codebase that usually delivers enhanced website speed and usability, as it was tailored specifically for your Allentown organization.

The starting price for a custom website design is $9,500, and it can be completed in as little as a few months. For custom ecommerce website developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We think of website maintenance as a reactive support service where we provide your Allentown business access to a website developer or ecommerce web designer who can fix just about any problem.

Here are some examples of website requests that Allentown website maintenance firms might help with:

• Updating your website platform.
• Installing app, theme or plugin updates.
• Adding new web pages as you release new information.
• Freshening your blog with new content.
• Rearranging your Allentown site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Changing the look and feel of your website.
• Troubleshooting Google Search Console coverage issues.
• Improving technical SEO by adding structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Allentown, PA Website

It's important to understand what your goals are before picking a template or custom web design company for your Allentown company. The most common goals we've seen for Allentown web design and ecommerce website development projects include:

1. To create a website or online store for a new business in Allentown.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To improve the website's speed and responsiveness.
5. To fix website accessibility concerns, or perhaps receive a web accessibility certificate.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Allentown web design project!

In addition to designing Allentown-area websites, our company also provides website development services to those in Erie, Harrisburg, Lancaster, Philadelphia, Pittsburgh, and Reading.

Picking a Platform for Your Allentown, PA Website

Your Allentown website is likely powered by a content management system, or CMS. While our top web developers and ecommerce developers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in Pennsylvania and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Allentown, but it's also the best in terms of overall performance and scalability of a customized web development. The following reasons make WordPress the most scalable platform for designing websites, despite the fact there are alternatives for your project.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your website.
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional website design firms and freelance web designers, making it possible to find a local Allentown website designer to work with you.

2.) WooCommerce

We help Allentown startups and ecommerce businesses build and launch awesome stores with WooCommerce.

These are some of the reasons our ecommerce web developers like WooCommerce:

• We often recommend WooCommerce for Allentown web development projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Allentown small business already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money remaking your content-based website just to add ecommerce.
• Most small businesses in Allentown who prefer open-source software use WooCommerce. There are no monthly fees to use WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce website in Allentown, you'll probably need a Shopify web designer.

Our Shopify developers have experience designing websites for online companies in and around Pennsylvania.

Here are some reasons our ecommerce web developers like Shopify:

• We often recommend Shopify for Allentown merchants interested in a hosted ecommerce platform. Shopify allows you to run an ecommerce business in Allentown without the hassle of hosting configurations or platform updates.
• When Allentown web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees that really add up, in comparison to the less expensive WordPress plugin options.
• We often recommend Shopify for Allentown ecommerce businesses that rely heavily on fast turnaround times for development and marketing initiatives. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Allentown, PA Website Designer

You should ask a few questions of your prospective Allentown website design or ecommerce development agency before starting a project. Let's go over some of the most common ones we get asked before starting a custom website design or ecommerce web design project:

• Does the web designer outsource the project? Because we've got our own team of USA website designers and ecommerce website developers, we don't outsource.
• Will the website designers make 301 redirects to help preserve search placements? We are careful when it comes to broken URLs, so we plan to implement 301 redirects during any Allentown web redesign project.
• Does the web designer plan to create a mockup, or provide template samples, before starting the website? We find it is easier to create a design mockup for Allentown website projects to help everyone understand the design direction before the website build gets too far along. However, that is only possible if you choose a custom web development service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Allentown web designer plan to use on your website project? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Allentown web design team turn things around? Most of our custom website design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the web development agency provide innovative solutions? As a complete web design company, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Allentown, PA Website

A successful template or custom web design project for your Allentown small business is just getting started! Let's explore some additional services, which are completely optional, to help you get the most out of your Allentown website:

• Content Writing: Not sure how to express yourself in writing? Let us write content about your products or services for your Allentown site or blog.
• Search Engine Optimization Services: Want to improve organic traffic in or around Allentown? With our own team of search engine optimization consultants, we can help with on-page, off-page, and technical search engine optimization.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance & Support: Do you want help with your template or custom Allentown website after it launches? If you need help updating your website, ask about our website maintenance plans.
• ADA Website Accessibility: Not sure whether your Allentown, PA website needs to be accessible? Our solutions use artificial intelligence to fix accessibility problems on your website.
• Designing Logos: Getting ready to start a business in Allentown, but still need a logo? Our graphic designers can come up with good logo ideas for your organization.
• Web Hosting: Need somewhere to host your website after it launches? Our server administration and website design team work together to ensure fast WordPress hosting services!

Our complete web design company is the perfect solution for your company!

Why Choose Us for Your Allentown, PA Web Services

We love Allentown, just like you! There are so many awesome places to visit in Allentown, like Allentown Rose Gardens, Gallows Hill Spirits, Liberty Bell Museum, and more! For other new ideas in or around Allentown, check out this great website!

We have more than 19 years of experience designing attractive, high-converting websites for small businesses and large corporations! You can trust our experts, who are only 922.4 miles away, to handle your professional web design quickly and efficiently.

• You won't find us outsourcing Allentown website design projects. Head over to our web development portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of skilled website designers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• We're experts in search engine optimization, UX, and page speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital marketing team is experienced in Allentown SEO services to help you improve search rankings and organic traffic.
• Our web developers are knowledgeable within WooCommerce and Shopify for any Allentown ecommerce web design project you need completed.
• You can reach us by phone, live chat, or email.
• We help with routine Allentown web maintenance services to help you keep your website fresh.
• To really expand upon your website marketing, we can offer Allentown PPC management and Allentown social media management to help you target potential customers outside of organic search results.

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