Lancaster, PA SEO Services

Types of Lancaster SEO Campaigns

We offer ecommerce, local, local, and franchise SEO campaigns throughout Pennsylvania, so one of those should be helpful for your Lancaster SEO service. If you choose WebCitz for your nearby website marketing plans, we'll assemble a custom SEO strategy for your small business.

In addition to optimizing Lancaster-area SEO campaigns, our search marketing team also offers Allentown, Erie, Harrisburg, Philadelphia, Pittsburgh, and Reading small businesses and large corporations a professional search engine optimization campaign.

1.) Local SEO

Local SEO is the most common type of SEO plan in Lancaster. Through this type of SEO, we can help your local area business show up higher in search engine results. We love being hired for SEO in Lancaster because of the good destinations to visit, such as Chickies Rock County Park, Historic Rock Ford, Black Forest Brewery, and others.

For example, if you were a veterinarian in Lancaster, you'd want more visibility in organic search results for "Lancaster veterinarians." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. You'll show up in Lancaster Google Maps with these types of search engine optimization improvements.

2.) Enterprise SEO

For big SEO projects, our search marketing agency offers enterprise-level SEO services which involves a more comprehensive SEO plan.

Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your search engine optimization efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During enterprise SEO services, you can expect to see our Lancaster SEO team work hard to audit your entire website and old SEO work, build out a content marketing plan, then move onto off-page, technical, and on-page search engine optimization campaigns.

3.) Franchise SEO

Much like local SEO, our franchise SEO plans are geared toward Lancaster franchisors. This type of SEO helps improve local area visibility for each of your locations.

In this case, we do all the local search engine optimization campaigns described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

4.) Ecommerce SEO

Getting your Lancaster storefront's products and services ranked in searches is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.

If you are searching for Lancaster search engine optimization companies to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with a digital firm that has onsite ecommerce developers and SEO specialists is the best choice for your Lancaster ecommerce organization. Our departments can work together to provide efficient technical, on-page, and off-page search engine optimization plans. Our search engine optimization agency will make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

Website Platforms We Optimize for Search Results

We're a comprehensive digital firm, just 884.8 miles away from Lancaster, and we have in-house web developers and search engine optimization consultants.

We can do Lancaster search engine marketing using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

1.) WordPress SEO

WordPress is the most popular CMS platform we've seen in Lancaster.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo errors, and improve URL structures within the WordPress platform.

Learn more about our WordPress search engine optimization campaigns.

2.) WooCommerce SEO

Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular.

We help Lancaster ecommerce storefronts build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce search engine optimization services!

3.) Shopify SEO

Many smaller startups and ecommerce ventures use Shopify.

We often help Lancaster Shopify stores improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our search engine optimization for Shopify services.

When talking to Lancaster SEO agencies, make sure to ask if they have in-house web developers, or if technical search engine optimization campaigns must get outsourced to other companies.

Pricing for Lancaster SEO

We determine the cost of our managed SEO services based on the amount of time you have available to allocate to search engine optimization in your marketing budget.

Although we are pleased to work with budgets starting as low as $800/month, we often work with much higher budgets as well.

You can use the pricing calculator below to obtain a cost estimate for your SEO campaigns.

SEO Tips for Lancaster Websites

Discover these Lancaster-specific SEO tips for companies in the Red Rose City.

• Incorporate local keywords: Make sure your website content features Lancaster-focused keywords, such as "Lancaster HVAC contractors" or "things to do in Lancaster." Utilize tools like Ahrefs or Semrush to discover popular local search terms.
• Claim your Google Business Listing: A crucial step for any local business is claiming your Google My Business Listing. This will help you appear in Google's "local pack" when people search for businesses in Lancaster. Fill out all pertinent information and upload photos of your establishment.
• Get listed in local directories: Numerous local directories are available for listing, such as DiscoverLancaster.com or LancasterPA.com. Listing in these directories can enhance your local visibility and generate valuable backlinks to your website.
• Get local backlinks: As mentioned earlier, backlinks from popular Lancaster sites can be beneficial for your SEO. Some examples of highly popular sites in Lancaster include Lancaster Online, Discover Lancaster, and LNP/LancasterOnline.
• Implement schema markup: Schema markup assists search engines in comprehending your website's content and can boost your visibility in search results. Ensure you include relevant schema markup, such as local business schema, on your website.
• Put together local content: Crafting content relevant to Lancaster and its residents can enhance your local visibility. This may include blog posts about local events, points of interest, or news, or creating local landing pages for specific neighborhoods or districts within the city.
• Promote online reviews: Positive reviews can elevate your local search visibility and bring in more clients. Encourage clients to leave reviews on your Google Business Profile, Yelp, or other pertinent review platforms.

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Why Choose Us as Your Lancaster SEO Agency

Here are some reasons to choose our search engine optimization firm, just short drive of 13 hours and 28 mins away (or mere seconds for a phone call!), targeted to Lancaster:

• Extensive History: We've provided expert search engine optimization services all over the country for more than 19 years.
• Never Outsourced: Search engine optimization services aren't outsourced, since our search engine optimization company employs its own team of professionals.
• WordPress Knowledge: We are very familiar with WordPress, the most commonly used CMS platform for Lancaster web designs.
• Ecommerce Experience: Our development team is very familiar with WooCommerce and Shopify for any Lancaster ecommerce website developments you might be considering.
• Availability: We're easy to reach by phone, live chat, or email for all your SEO questions.