Ann Arbor, MI Web Design Services

Our Ann Arbor Website Services

We are a one-stop web design company with a large group of onsite web developers and ecommerce developers. Our website design firm is separated into two teams, each working on either template or custom web design services.

1.) Template-Based Web Designs

Searching for an affordable website option? Your Ann Arbor business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

Don't worry though, you'll be able to select your desired theme for us to install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a template-based website development is $3,750, and it can be completed in as little as a few weeks. For template-based ecommerce web developments, the cost and turnaround will be higher.

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2.) Custom Web Developments

As a custom web design company, we love to begin every Ann Arbor web development service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. In addition, these mockups can undergo updates until you're pleased with the design concept, enabling you to advance with certainty.

Once you've given your approval for the design mockup, our website development team will merge it into a custom theme. Opting for a custom template can provide several benefits, including a simplified codebase that usually delivers enhanced site speed and usability, as it was tailored specifically for your Ann Arbor business.

The starting cost for a custom web development is about $9,500, and it can be ready in just a few weeks. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

We think of web maintenance as a reactive support service where we provide your Ann Arbor small business access to a web developer or ecommerce developer who can fix just about any problem.

Here are some examples of website requests that Ann Arbor web support agencies might help with:

• Upgrading your website platform to the latest version.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new products or services.
• Writing new blog content to help you stay fresh.
• Rearranging your Ann Arbor site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Making your website look and feel better.
• Troubleshooting Google Search Console coverage problems.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Providing solutions to other website issues.
• Importing / exporting ecommerce product data.

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Set Goals for Your Ann Arbor, MI Website

It's important to understand what your goals are before picking a template or custom website development agency for your Ann Arbor small business. Here are some of the most common web development and ecommerce development goals we've seen for Ann Arbor websites:

1. To create a website or online store for a new Ann Arbor organization.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To increase website performance for a passing score in Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation from the website.
7. To get more online sales from their ecommerce website.

Let's figure out what you want from your Ann Arbor web design project!

If you live in Ann Arbor, you probably love the Michigan Wolverines basketball team. Go Michigan Wolverines! In addition to designing Ann Arbor-area websites, our company also provides web development services to those in Detroit, Grand Rapids, Lansing, and Sterling Heights.

Picking a Platform for Your Ann Arbor, MI Website

Your Ann Arbor website is likely powered by a content management system, or CMS. Our web developers and ecommerce web designers are well-versed in multiple platforms, but we provide our best website design services in WordPress. We also develop ecommerce sites in Shopify and WooCommerce.

1.) WordPress

More than 40% of websites in Michigan and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Ann Arbor, but it's also the best in terms of overall performance and scalability of a customized website development. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• WordPress has a large community of contributors helping to improve the platform's functionality, stability, and security.
• WordPress has a large following among expert website design firms and freelance web designers, helping ensure you can find a local Ann Arbor website designer to help you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Ann Arbor or other parts of United States.

These are some of the reasons our ecommerce website designers like WooCommerce:

• If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Ann Arbor business already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money rebuilding your content-based website just to add ecommerce.
• We often recommend WooCommerce for Ann Arbor businesses who prefer open-source software. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce website in Ann Arbor, you'll probably need a Shopify web developer.

We can design a website for your online business in or around Michigan that runs on the Shopify platform.

Here are some reasons our ecommerce website designers like Shopify:

• For Ann Arbor merchants interested in a hosted ecommerce system, we often recommend Shopify. With Shopify, you can run an ecommerce business in Ann Arbor without worrying about hosting setups or platform updates.
• When Ann Arbor web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• The best ecommerce platform for Ann Arbor companies that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Ann Arbor, MI Website Designer

You should ask a few questions of your prospective Ann Arbor web development or ecommerce development company before starting a project. Here are some we get asked before starting a custom web development or ecommerce web design project:

• Does the web designer outsource the website project? Because we've got our own team of USA web designers and ecommerce website developers, we don't outsource.
• Will the web developers make 301 redirects to help preserve search placements? We always create 301 redirects because we understand how important they are for Ann Arbor search engine optimization.
• Does the web developer plan to create a mockup, or provide template samples, before building the site? We create design mockups for Ann Arbor clients that choose a custom website development service, and provide template samples for businesses that choose a template-based web development service.
• What platform does your Ann Arbor web designer use? Due to its scalability, ease of use, and popularity, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Ann Arbor website design team turn things around? Most of our custom website development projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the web design company have examples of original solutions? As a full-service website design firm, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Ann Arbor, MI Website

A successful template or custom website design project for your Ann Arbor company is just getting started! Let's look at some additional services to help your Ann Arbor website:

• Page Content Writing: Do you have trouble expressing yourself in writing? Let us write content about your products or services for your Ann Arbor website or blog.
• SEO Strategies: Want to improve organic traffic in or around Ann Arbor? We have our own team of search engine optimization consultants to help with technical, on-page, and off-page SEO.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Allow our custom website designers and internet marketers to team up and create an improved, higher converting landing pages for your organic and paid advertising traffic.
• Website Maintenance: Want help making changes to your template pr custom Ann Arbor website after it launches? If you need help updating your website, ask about our website maintenance plans.
• ADA Website Accessibility: Not sure whether your Ann Arbor, MI website needs to be accessible? Our solutions use artificial intelligence to fix accessibility problems on your website.
• Logo Creation: Have you decided on a logo for your new Ann Arbor organization yet? Our graphic designers can come up with great logo ideas for your small business.
• Web Hosting Services: After your website launches, do you need a place to host it? Our WordPress hosting is fast and basic thanks to the caching systems set up by our server admins and website developers!

Our full-service website design firm is the perfect solution for your business!

Why Choose Us for Your Ann Arbor, MI Web Services

We love Ann Arbor, just like you! There are so many awesome places to visit in Ann Arbor, like Hack House Museum, Blue Tractor BBQ & Brewery, Cherry Hill Nature Preserve, and more! For other new ideas in or around Ann Arbor, check out this great website!

We've been designing websites for over 19 years. We help large corporations, and even small businesses, with all types of site projects. You can trust our specialists, who are just 433.2 miles away, to handle your professional website design.

• You won't find us outsourcing Ann Arbor website development projects. Head over to our web design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of skilled website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We are highly experienced in SEO, UX, and website speed.
• We provide free web development tools, such as color scheme pickers and password generators.
• Our internet advertising team is experienced in Ann Arbor SEO services to help you improve search rankings and organic traffic.
• Our web designers are knowledgeable within WooCommerce and Shopify for any Ann Arbor ecommerce website development project you need completed.
• We're easy to reach by phone, live chat, or email.
• We have a website team to help with Ann Arbor web maintenance when you need website updates.
• To broaden your internet marketing service, we can include our Ann Arbor paid ads management and Ann Arbor social media services to help you target a bigger audience.

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