Lansing, MI Web Design Services

Our Lansing Web Services

We are a complete website development agency with a large staff of internal website designers and ecommerce web designers. Our web design team is broken into two groups, each specializing in either template or custom website design services.

1.) Template-Based Web Developments

Looking for a low-cost website? Your Lansing small business might be interested in a template website!

Instead of creating design mockups and developing your website in a custom template, we can hand-pick several website templates to share with you that closely match your desired look and feel.

Rest assured, you'll have the opportunity to select the theme you prefer, which we will then install on your development site.

We will then tailor the template to align with your color scheme and load in your web content.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Lansing web design service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our website designers begin their work. These mockups can be altered to your satisfaction, allowing you to finalize the design concept and proceed with confidence.

Once you've given your approval for the design mockup, our web development team will merge it into a custom template. Opting for a custom theme can provide several benefits, including a simplified codebase that usually delivers enhanced site performance and usability, as it was tailored specifically for your Lansing business.

The starting cost for a custom web development is around $9,500, and it can be finished in as little as a few weeks. For custom ecommerce developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web support services.

We think of website maintenance as a reactive support service where we provide your Lansing small business access to a website developer or ecommerce web developer who can fix just about any problem.

Here are a few examples of website requests that might need Lansing web maintenance services:

• Updating your website platform.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Staying fresh with new blog content.
• Rearranging your Lansing website's navigation menu.
• Improve your website speed to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Making your site look and feel better.
• Fixing website scan issues or Google Search Console coverage problems.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Providing a solution to any other website problem.
• Importing / exporting ecommerce product data.

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Set Goals for Your Lansing, MI Website

To choose the best template or custom website design firm for your Lansing business, you need to know what your goals are. The following are the most common goals we see for Lansing web design and ecommerce website development projects:

1. To create a website or online store for a new Lansing business.
2. To remake an existing site or storefront into a cutting edge website design to give a better first impression to visitors.
3. To improve user experience, reduce bounce rates, and/or improve conversion rates.
4. To improve the website's speed and responsiveness.
5. To improve website accessibility for the general public looking at the website.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Lansing web development project!

If you live in Lansing, you probably love the Michigan State Spartans football team. Go Michigan State Spartans! In addition to designing Lansing-area websites, our agency also provides website design services to those in Ann Arbor, Detroit, Grand Rapids, and Sterling Heights.

Picking a Platform for Your Lansing, MI Website

A content management system, or CMS, is what powers your Lansing website. Even though our top web designers and ecommerce developers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

With more than 40% market share in Michigan and the country, WordPress is simply the most popular open-source website platform.

Our web development agency chooses to specialize in WordPress not only because it is the most popular CMS platform in Lansing, but also because it is simply the best overall. The following reasons make WordPress the most scalable platform for designing websites, despite the fact there are alternatives for your project.

• You can add functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional web development agencies and freelance web designers, making it possible to find a local Lansing website developer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Lansing or other parts of United States.

These are some of the reasons our ecommerce web designers like WooCommerce:

• We often recommend WooCommerce for Lansing web design projects that need a custom template with complex functionality, but are on a budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Lansing organization already has a WordPress site, we often recommend WooCommerce. When you like the look and feel of your content-based website, why spend time and money redoing it just to add ecommerce?
• Most small businesses in Lansing who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• WooCommerce is good if you're in an industry that's not accepted by Shopify.

3.) Shopify

Shopify is the most popular hosted ecommerce platform. If you want to run an ecommerce website in Lansing, you'll probably need a Shopify website developer.

We can design a website for your online business in or around Michigan that runs on the Shopify platform.

Here are some of the reasons our ecommerce developers often recommend Shopify:

• For Lansing merchants interested in a hosted ecommerce system, we often recommend Shopify. With Shopify, you don't have to worry about hosting configuration or platform updates.
• When Lansing web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees that really add up, in comparison to the less expensive WordPress plugin options.
• Shopify is a good option for Lansing ecommerce businesses that need fast turnaround times for marketing and development. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Lansing, MI Website Designer

You should ask your prospective Lansing website design or ecommerce development agency several questions before you get started. Here are some of the most common ones we get asked before starting a custom website design or ecommerce web design project:

• Does the web designer outsource the website project? Because we have our own internal team of USA web developers, we don't outsource custom web design or ecommerce website design projects to other companies.
• Do the website developers plan to create 301 redirects to help with SEO? We are careful when it comes to broken URLs, so we plan to implement 301 redirects during any Lansing website redesign project.
• Will the website designer make a mockup, or provide theme samples, before starting the site? We find it is easier to create a design mockup for Lansing website projects to help everyone understand the design direction before the website build gets too far along. However, that is only viable if you choose a custom web design service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Lansing website developer plan to use on your website project? Due to its scalability, ease of use, and popularity, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast is your Lansing website design service? It takes us about 2-3 months to finish custom web design projects, and 3-4 weeks to finish template websites. Ecommerce developments often take longer.
• Does the website development agency have examples of innovative solutions? As a complete web design company, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Lansing, MI Website

There's more to a successful template or custom web design project for your Lansing small business than you may realize. Here are some additional services to help make the most of your Lansing website:

• Page Content Writing: Do you have trouble expressing yourself in writing? We'll help your Lansing company write content that describes your products or services on its website or blog.
• Search Engine Optimization: Interested in improving organic traffic within Lansing, or beyond? With our own team of SEO experts, we can help with on-page, off-page, and technical SEO.
• Conversion Optimization: Want to make your lead forms convert more often? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom Lansing website after it launches? If you need help updating your website, ask about our web maintenance plans.
• Web Design Accessibility: Are you unsure if your Lansing, MI website needs to be accessible? We offer an affordable solution that continuously scans your website and fixes accessibility problems.
• Logo Design: Have you decided on a logo for your new Lansing business yet? Our graphic designers can come up with great logo ideas for your company.
• Website Hosting: Looking for a place to host your website? Our server administration and web design team work together to ensure fast WordPress hosting services!

Our comprehensive web development agency is the perfect solution for your small business!

Why Choose Us for Your Lansing, MI Web Services

Because we love the City of Lansing! There are so many exciting places to visit in Lansing, like Potter Park Zoo, Michigan State Capitol, BAD Brewing Company, and others. For more ideas around Lansing, check out this helpful website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. You can trust our experts, who are just 299.6 miles away, to handle your professional website development.

• We don't outsource Lansing web design services. Browse our website design portfolio to see past content websites or ecommerce sites we've worked on.
• We have our own in-house team of top web developers.
• We've worked with multiple CSS frameworks, including Bootstrap and Tailwind.
• We're experts in search engine optimization, UX, and site speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our online marketing team is experienced in Lansing search engine optimization services to help you improve search placements and organic traffic.
• Our design team is very familiar with WooCommerce and Shopify for any Lansing ecommerce website developments you might be considering.
• We're easy to reach by phone, live chat, or email.
• We help with Lansing web maintenance requests to keep your website updated and looking great!
• To really expand upon your digital advertising, we can offer Lansing PPC management and Lansing social media management to help you target potential customers outside of organic search results.

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