Lansing, MI Digital Marketing

What is Website Advertising for Lansing, MI Organizations?

Simply put, digital marketing throughout Lansing is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lansing small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Lansing website advertising program entails.

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Lansing and the rest of the country.

For example, the best internet advertising plans in Lansing will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Lansing small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lansing by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Lansing, you probably love the Michigan State Spartans football team. Go Michigan State Spartans! In addition to marketing Lansing-area websites, our website marketing company also offers Ann Arbor, Detroit, Grand Rapids, and Sterling Heights small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Lansing Organizations

We're a team of internet advertising experts, just 299.6 miles away, who know and understand the latest online advertising trends for Lansing businesses. Use our experience in more than 100 business industries across Lansing, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Lansing paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Lansing should get to know your company and its goals. Since the way you approach paid ads for a local Lansing small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Lansing, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Lansing PPC is the next step. Most Lansing paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Lansing organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Lansing should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Lansing small business.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social ads in Lansing digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Lansing company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Lansing small businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Lansing make the most of their social media ads by setting up sales funnels and lead generation tools. In our Lansing website marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

Search engine marketing in Lansing involves running paid advertising on search engines like Google and Bing. You will find that Google campaigns and Bing ad campaigns offer a quick and effective method for connecting your Lansing company to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective Lansing internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Lansing.

4.) Lead Generation

A local Lansing service provider's main goal of an inbound marketing program is to boost leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need Lansing lead generation plans.

Our digital marketing team has tried and implemented so many different lead generation tactics in the past. A few of the most popular lead generation plans include creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Lansing company.

5.) Conversion Rate Optimization

You can't ignore conversion optimization campaigns when it comes to Lansing digital marketing. This is an essential component of any kind of digital advertising in Lansing since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it most difficult is the CRO strategies that work for one Lansing small business might not work for a different Lansing business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lansing websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lansing, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lansing company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lansing organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Lansing company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Michigan businesses. To develop a sales funnel that produces value for your Lansing business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lansing digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Lansing digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Lansing email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Lansing businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Lansing websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lansing begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lansing internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lansing online advertising agency. These are all effective ways to market content if you implement them correctly within your Lansing small business.

9.) Online Reputation Management (ORM)

Your online reputation in Lansing and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Lansing, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lansing brand.

For local service companies in Lansing, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lansing storefront. Online shoppers in Lansing want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lansing doctors or Lansing attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lansing website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Lansing.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Lansing, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lansing website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lansing digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Lansing, MI Website

If you run a business in Lansing that sells products or services, you're going to need marketing to increase sales. There are lots of reasons to choose Lansing internet advertising plans over other marketing plans. Here are a few reasons why your Michigan small business should embrace website marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Lansing, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Lansing or across Michigan.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lansing, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lansing non-digital ads!

How to Develop Lansing, MI Digital Marketing Plans

To start your internet marketing campaign for your Lansing business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lansing online marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Lansing or beyond is important. This helps you tailor your Lansing online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lansing audience. You'll be able to focus on the right keywords for your Lansing website marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Lansing digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Lansing small business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Lansing that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Lansing lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Lansing website builds traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lansing website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Lansing website advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lansing digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lansing, MI Online Marketing Tactics

Our goal is to be your Lansing business website advertising partner! When researching Lansing digital marketing agencies, there are many factors to consider. We've got 19 years of experience, so you can trust the Lansing digital advertising plans we suggest. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Lansing because of the effective implementation of our own website marketing plan.

However, you should select our digital marketing agency because you feel confident we're the right team for your Lansing small business. We are only a short drive of 6 hours and 10 mins away from you in Lansing, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Lansing from our own online advertising campaigns.
• You probably found us in Lansing via an online search for a service we provide.
• We don't outsource Lansing website advertising packages because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Lansing digital advertising plans that include web design or web maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Lansing digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

800-796-8263 Email Us