Grand Rapids, MI Digital Marketing

What is Internet Marketing for Grand Rapids, MI Businesses?

It's pretty basic: Grand Rapids online advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Grand Rapids business owners think of website advertising as another phrase for SEO or paid advertising. Even though both of those services are used in digital advertising, neither fully explains the depth of a modern internet advertising program for Grand Rapids-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Grand Rapids and across the country.

The best Grand Rapids digital marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
• Boost Grand Rapids small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Grand Rapids with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Grand Rapids-area websites, our internet advertising company also offers Ann Arbor, Detroit, Lansing, and Sterling Heights small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Grand Rapids Organizations

For Grand Rapids businesses, we're a team of digital advertising consultants, just 233.2 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Grand Rapids, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in Grand Rapids. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium PPC management, a PPC advertising firm for Grand Rapids should get to know your company and its goals. Since the way you approach paid ads for a local Grand Rapids company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Grand Rapids, for instance, are often only interested in good leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to boost traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Grand Rapids PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Grand Rapids companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Grand Rapids small business should utilize multiple advertising plans and marketing tools. Some of the best PPC advertising plans in Grand Rapids strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Grand Rapids business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter that are used in Grand Rapids website advertising. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Grand Rapids small business increases quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Grand Rapids companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Grand Rapids digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Marketing

Search engine marketing in Grand Rapids involves running paid advertising on search engines like Google and Bing. Your Grand Rapids business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Grand Rapids online advertising strategy. To improve your return on investment with search advertising in Grand Rapids, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for nearby organizations in Grand Rapids. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Grand Rapids small businesses looking to get sales from their website.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Grand Rapids business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Grand Rapids online marketing. This is an essential component of any kind of online advertising in Grand Rapids since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it tough is that CRO tactics that work for one Grand Rapids organization might not work for another Grand Rapids business, even if they're in the same market.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website concerns, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Grand Rapids websites can become much more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Grand Rapids, and many other things.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Grand Rapids company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Grand Rapids small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The use of a conversion funnel for your Grand Rapids small business is more difficult than the explanation of its concepts. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Michigan every day. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Grand Rapids organization.

Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Grand Rapids digital marketing plan.

7.) Email Marketing

Email marketing is a great way to improve brand awareness, generate sales and revenue, build website traffic, engage past customers, and gain valuable information about your target audience.

We help our Grand Rapids website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

In email marketing, you need to figure out how to get more subscribers. We help Grand Rapids email marketers build and nurture their lists by integrating email collection opportunities into exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and more.

8.) Content Marketing

Most Grand Rapids small businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Grand Rapids websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Grand Rapids begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Grand Rapids digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Grand Rapids internet advertising company. These are all effective ways to market content if you implement them correctly within your Grand Rapids company.

9.) Online Reputation Management (ORM)

Your online reputation in Grand Rapids and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Grand Rapids, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Grand Rapids brand.

For local service companies in Grand Rapids, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Grand Rapids storefront. Online shoppers in Grand Rapids want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Grand Rapids doctors or Grand Rapids attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Grand Rapids website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Grand Rapids.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Grand Rapids, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Grand Rapids online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Grand Rapids website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Grand Rapids, MI Website

You're going to have to think about marketing in Grand Rapids if you manage a business that sells something. There are many reasons to consider Grand Rapids digital marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement internet advertising tactics for your Michigan business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Grand Rapids, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Grand Rapids or across Michigan.
• Grand Rapids website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• User engagement is best with website advertising in Grand Rapids. Good luck getting people to comment, like, or share your non-digital advertisements throughout Grand Rapids!

How to Develop Grand Rapids, MI Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Grand Rapids-based business. You want to ensure everyone involved understands the ultimate goal of the Grand Rapids online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Grand Rapids or beyond. Your Grand Rapids website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Grand Rapids audience. You'll be able to focus on the right keywords for your Grand Rapids website advertising and align your content marketing strategy to your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Grand Rapids digital plan. Search engine optimization is the slowest moving internet marketing strategy. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Grand Rapids business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Grand Rapids PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Grand Rapids lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Grand Rapids website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Grand Rapids website visitors.

6.) Plan for continuous testing

When these Grand Rapids website advertising plans are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Grand Rapids digital advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Grand Rapids, MI Online Marketing Tactics

If you're a business in Grand Rapids, we want to be your website advertising partner! There are many factors to consider when researching Grand Rapids digital marketing agencies. You can trust the Grand Rapids digital advertising plans we suggest for your business since we have more than 19 years of experience. Grand Rapids internet advertising tactics like these are often what we use for our own lead generation. Our own online advertising campaign likely landed you on our website from Grand Rapids.

However, you should select our digital marketing agency because you feel confident we're the right team for your Grand Rapids small business. We are only a short drive of 5 hours and 20 mins away from you in Grand Rapids, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in Grand Rapids.
• You likely found our website in Grand Rapids after performing an online search for a service we offer.
• We don't outsource Grand Rapids online advertising services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're specialists in Shopify, WordPress, and WooCommerce for any Grand Rapids internet marketing campaigns that need website design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Grand Rapids website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us