Ann Arbor, MI Digital Marketing

What is Website Advertising for Ann Arbor, MI Organizations?

It's pretty simple: Ann Arbor digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or paid ads to most Ann Arbor small business owners. Those two services are both used in online advertising, but neither fully explains what a modern Ann Arbor website advertising program entails.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Ann Arbor and across the country.

For instance, the best internet advertising plans in Ann Arbor will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
• Boost your Ann Arbor business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Ann Arbor through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Ann Arbor, you probably love the Michigan Wolverines basketball team. Go Michigan Wolverines! In addition to marketing Ann Arbor-area websites, our online advertising agency also offers Detroit, Grand Rapids, Lansing, and Sterling Heights small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Ann Arbor Small Businesses

For Ann Arbor organizations, we're a team of internet advertising experts, just 433.2 miles away, who bring diverse knowledge and experience to the table. We've helped build traffic and grow conversions across more than 100 business industries in Ann Arbor, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Ann Arbor. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Ann Arbor often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

For example, nearby Ann Arbor service providers are often only interested in qualified leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Ann Arbor PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Ann Arbor paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Ann Arbor business needs to use multiple tactics and marketing tools. For example, the best Ann Arbor paid advertising services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Ann Arbor business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Ann Arbor digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Ann Arbor small business increases quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Ann Arbor companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps Ann Arbor organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Ann Arbor digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

In website marketing, Ann Arbor search advertising is used to place ads on search engines like Google and Bing. Your Ann Arbor organization will benefit from Google ads and Bing paid ads since they provide a quick and easy way to connect with an engaged audience looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Ann Arbor website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Ann Arbor.

4.) Lead Generation

A nearby Ann Arbor service provider's main goal of an inbound marketing program is to increase leads. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation strategies are crucial for these kinds of Ann Arbor small businesses looking to get sales from their website.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Ann Arbor organization.

5.) Conversion Rate Optimization

Digital marketing in Ann Arbor should include conversion optimization strategies. There's no doubt that this is a critical element of website marketing in Ann Arbor, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Ann Arbor business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Ann Arbor websites can become much more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Ann Arbor, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Ann Arbor company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Ann Arbor organization. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The development of a funnel for your Ann Arbor organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Michigan businesses. To develop a sales funnel that produces value for your Ann Arbor business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Ann Arbor online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Ann Arbor online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Ann Arbor email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Ann Arbor businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Ann Arbor websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Ann Arbor begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Ann Arbor digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Ann Arbor internet marketing agency. These are all effective ways to market content if you implement them correctly within your Ann Arbor small business.

9.) Online Reputation Management (ORM)

Your online reputation in Ann Arbor and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Ann Arbor, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Ann Arbor brand.

For local service companies in Ann Arbor, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Ann Arbor storefront. Online shoppers in Ann Arbor want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Ann Arbor doctors or Ann Arbor attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Ann Arbor website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Ann Arbor.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Ann Arbor, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Ann Arbor internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Ann Arbor online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Ann Arbor, MI Website

You're going to have to think about marketing in Ann Arbor if you manage a business that sells something. You might be thinking about Ann Arbor digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Michigan small business should embrace internet marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Ann Arbor is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Ann Arbor or within Michigan.
• The flexibility of Ann Arbor online marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Ann Arbor provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Ann Arbor non-digital ads!

How to Develop Ann Arbor, MI Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Ann Arbor-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Ann Arbor or beyond. You can then make sure you're targeting your Ann Arbor digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Ann Arbor audience. By doing this, you'll make sure your Ann Arbor internet marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing plans sooner

If you plan to incorporate search engine optimization in your Ann Arbor digital strategy, make that your first priority. The slowest moving website advertising plan in Ann Arbor is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Ann Arbor business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Ann Arbor that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Ann Arbor lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Ann Arbor website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Ann Arbor website visitors.

6.) Strategize for consistent testing

If you've got all these Ann Arbor internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Ann Arbor online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Ann Arbor, MI Digital Marketing Strategies

If you're a small business in Ann Arbor, we want to be your internet marketing partner! When researching Ann Arbor internet advertising companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Ann Arbor online advertising strategies we suggest. Ann Arbor website advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Ann Arbor probably has a lot to do with our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Ann Arbor company because you feel confident we are the right team for your Ann Arbor company. We are only a short drive of 6 hours and 37 mins away from you in Ann Arbor, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Ann Arbor is our own digital marketing strategies.
• You probably found us in Ann Arbor via an online search for a service we provide.
• Our marketing team performs all of our Ann Arbor digital advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for Ann Arbor online marketing plans that include web design or website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Ann Arbor internet advertising companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

800-796-8263 Email Us