Lansing, MI SEO Services

Types of Lansing SEO Campaigns

We offer franchise, enterprise, ecommerce, and local SEO plans throughout Michigan, so one of those should be helpful for your Lansing SEO campaign. If you choose WebCitz for your nearby online marketing packages, we'll assemble a custom SEO plan for your organization.

In addition to optimizing Lansing-area SEO plans, our search marketing team also offers Ann Arbor, Detroit, Grand Rapids, and Sterling Heights small businesses and large corporations a skilled search engine optimization plan.

1.) Local SEO

Localized SEO is the most common type of search engine optimization service in Lansing. Through this type of SEO, we can help your nearby business show up higher in search engine results. We love being hired for SEO in Lansing because of the good destinations to visit, such as Potter Park Zoo, Michigan State Capitol, BAD Brewing Company, and others.

For example, if you were a veterinarian in Lansing, you'd want more visibility in organic search results for "Lansing veterinarians." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink strength, reviews of your business listings, and possibly even conversion rate optimization. These types of SEO improvements would help you show up in Lansing Google Maps.

2.) Enterprise SEO

For big SEO projects, our search engine optimization firm has enterprise-level search engine optimization plans. You'll be looking for enterprise search engine optimization if you need to deploy a complex SEO strategy for your search marketing plan.

In most cases, this means targeting very competitive keywords on a national level or managing searching engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective search engine optimization strategy. During enterprise SEO campaigns, you can expect to see our Lansing search engine optimization team work hard to scan your entire website and old SEO work, build out a content marketing plan, then move onto technical, on-page, and off-page SEO plans.

3.) Franchise SEO

In a lot of ways, franchise SEO is like local area SEO - it's all about the Lansing franchise owners. This search engine optimization campaign helps improve local visibility for each of your locations.

In this case, we do all the nearby SEO plans described above, but for each location of your franchise. Optimizing multiple Google My Business profiles, performing SEO on a much more complex website, possibly handling franchisee requests, and ranking for franchise opportunity keywords are some of the major differences.

4.) Ecommerce SEO

Our specialty is helping you rank your Lansing storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

Are you looking for Lansing SEO companies to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. Your Lansing ecommerce business should work with a digital firm with onsite ecommerce developers and SEO professionals. Our departments can work together to provide efficient off-page, technical, and on-page search engine optimization campaigns. Our search engine optimization firm will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

Website Platforms We Optimize for Search Results

We're a full-service digital company, just 299.6 miles away from Lansing, and we have in-house web developers and search engine optimization experts.

We can do Lansing search engine marketing using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

1.) WordPress SEO

WordPress is the most popular CMS platform we've seen in Lansing.

It's not uncommon to hire us to optimize Yoast search engine optimization settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform.

Find out more about our WordPress SEO packages.

2.) WooCommerce SEO

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We often help Lansing ecommerce storefronts with Search Engine Optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

3.) Shopify SEO

This is the most popular ecommerce platform for startups and small organizations.

We often help Lansing Shopify stores improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our search engine optimization for Shopify services.

If you're searching for Lansing search engine optimization companies, make sure to ask if they have in-house website developers or if you'll need to hire an outside agency for that.

Pricing for Lansing SEO

We determine the cost of our managed search engine optimization packages based on the amount of time you have available to allocate to SEO in your marketing budget.

Although we are pleased to work with budgets starting as low as $800/month, we often work with much higher budgets as well.

You can use the pricing calculator below to obtain a cost estimate for your search engine optimization services.

SEO Tips for Lansing Websites

Discover these Lansing-specific search engine optimization tips for small businesses in central Michigan.

• Incorporate local keywords: Ensure your website content includes Lansing-centric keywords, such as "Lansing physicians" or "things to do in Lansing." Use tools like Ahrefs or Semrush to identify popular local search terms.
• Register your GMB Listing: A vital step for any local business is claiming your Google Business Listing. This will help you appear in Google's "local pack" when people search for organizations in Lansing. Complete all relevant information and upload photos of your business.
• Get listed in local directories: Many local directories are available for listing, such as Lansing.org or DowntownLansing.org. Listing in these directories can boost your local visibility and generate valuable backlinks to your website.
• Get local backlinks: As previously mentioned, backlinks from popular Lansing sites can be advantageous for your SEO. Some examples of highly popular sites in Lansing include Lansing State Journal, City Pulse, and WILX News 10.
• Implement schema markup: Schema markup helps search engines better understand your website's content and can improve your visibility in search results. Be sure to include relevant schema markup, such as local business schema, on your website.
• Put together local content: Creating content that is relevant to Lansing and its residents can boost your local visibility. This could entail blog posts about local events, attractions, or news, or designing local landing pages for specific neighborhoods or areas within the city.
• Promote online reviews: Positive reviews can enhance your local search visibility and attract more clients. Encourage clients to leave reviews on your Google Business Profile, Yelp, or other relevant review platforms.

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Why Choose Us as Your Lansing SEO Agency

Here are some reasons to choose our search engine optimization firm, just short drive of 6 hours and 10 mins away (or mere seconds for a phone call!), targeted to Lansing:

• Extensive History: We've provided expert search engine optimization services all over the country for more than 19 years.
• Never Outsourced: Search engine optimization services aren't outsourced, since our search engine optimization company employs its own team of professionals.
• WordPress Knowledge: We can build custom designed WordPress themes for Lansing web design projects.
• Ecommerce Experience: We are very experienced with WooCommerce and Shopify. This is good if you are searching for a talented Lansing ecommerce developer.
• Availability: You can reach us on the phone, live chat, or email for all your SEO questions.