Annapolis, MD Digital Marketing

What is Website Advertising for Annapolis, MD Organizations?

It's pretty simple: Annapolis digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or paid ads to most Annapolis small business owners. Those two services are both used in online advertising, but neither fully explains what a modern Annapolis website advertising program entails.

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Annapolis and the rest of the country.

The best Annapolis internet advertising plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Annapolis small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Annapolis with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Annapolis, you probably love the Navy Midshipmen basketball team. Go Navy Midshipmen! In addition to marketing Annapolis-area websites, our website marketing company also offers Baltimore, Bethesda, and Columbia small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Annapolis Organizations

For Annapolis businesses, we're a team of online marketing professionals, just 915.7 miles away, who bring diverse knowledge and experience to the table. We've helped grow traffic and boost conversions across more than 100 business industries in Annapolis, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Annapolis PPC advertising services. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide experienced PPC management, a paid advertising agency for Annapolis often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Annapolis business is much different from how you'd handle it for an ecommerce brand.

For example, nearby Annapolis service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Annapolis paid ads, it's important to understand what metrics will be used. For PPC advertising to be effective, most Annapolis paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Annapolis business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. For example, the best Annapolis paid ads plans will include plans to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Annapolis small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social ads, Annapolis digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Annapolis organization improves quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a good opportunity for established Annapolis businesses, but it's expensive for those not ready to make the most of social media marketing.

Our social ads agency helps Annapolis small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Annapolis online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

In digital advertising, Annapolis search advertising is used to place ads on search engines like Google and Bing. Your Annapolis business will benefit from Google ad campaigns and Bing ads since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Annapolis internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Annapolis.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for local organizations in Annapolis. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Annapolis lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. A few of the most popular lead generation tactics include holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Annapolis company.

5.) Conversion Rate Optimization

Digital marketing in Annapolis should include conversion optimization campaigns. This is an essential component of any kind of digital marketing in Annapolis since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Annapolis business might not work for another Annapolis business, even if they're in the same market.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Annapolis websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Annapolis, and many other factors.

6.) Revenue Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Annapolis organization. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Annapolis business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The creation of a conversion funnel for your Annapolis business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Maryland small businesses. To develop a sales funnel that produces value for your Annapolis business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Annapolis website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Annapolis website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Annapolis email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Annapolis small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Annapolis websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Annapolis begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Annapolis digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Annapolis internet advertising company. These are all effective ways to market content if you implement them correctly within your Annapolis company.

9.) Online Reputation Management (ORM)

Your online reputation in Annapolis and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Annapolis, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Annapolis brand.

For local service companies in Annapolis, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Annapolis storefront. Online shoppers in Annapolis want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Annapolis doctors or Annapolis attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Annapolis website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Annapolis.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Annapolis, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Annapolis online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Annapolis website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Annapolis, MD Website

You're going to have to think about marketing in Annapolis if you manage a business that sells something. You might be thinking about Annapolis digital marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Maryland small business should embrace internet advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Annapolis is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Annapolis or throughout Maryland?
• The flexibility of Annapolis online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with website marketing in Annapolis. We wish you the best of luck getting people to comment, like, and share your Annapolis non-digital ads!

How to Develop Annapolis, MD Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Annapolis-based organization. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Annapolis or beyond is important. Your Annapolis internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Annapolis audience. This will help ensure you focus on the right keywords for your Annapolis online marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Annapolis digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Annapolis small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Annapolis paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Annapolis lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Annapolis website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Annapolis website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Annapolis online advertising strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Annapolis digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Annapolis, MD Internet Marketing Solutions

If you're a small business in Annapolis, we want to be your online advertising partner! When researching Annapolis website marketing companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Annapolis digital marketing strategies we suggest. Often, these are the same digital advertising plans we use for our own lead generation and conversion rate optimization. Our own internet advertising plan likely landed you on our website from Annapolis.

Most importantly though, you should choose our website marketing company for your Annapolis organization because you feel confident we are the right team for your Annapolis company. We are only a short drive of 13 hours and 55 mins away from you in Annapolis, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new clients in Annapolis.
• You probably found us in Annapolis via an online search for a service we provide.
• Our marketing team performs all of our Annapolis internet advertising plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in WordPress, WooCommerce, and Shopify for any Annapolis digital marketing plans that need web development or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our online marketers are the ones you should keep in mind when you need Annapolis online advertising agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

800-796-8263 Email Us