Columbia, MD Digital Marketing

What is Digital Marketing for Columbia, MD Businesses?

Simply put, digital advertising throughout Columbia is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Columbia organization owners think of internet advertising as another phrase for SEO or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Columbia-based businesses.

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Columbia, Maryland or nationwide.

The best Columbia website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Columbia small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Columbia by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Columbia-area websites, our digital marketing company also offers Annapolis, Baltimore, Bethesda, small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Columbia Companies

We're a team of website marketing specialists, just 887.6 miles away, who know and understand the latest digital marketing trends for Columbia businesses. Take advantage of our experience in more than 100 business industries throughout Columbia, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

The act of creating and optimizing Columbia paid advertising services is known as PPC ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional paid ads management, a paid advertising company for Columbia should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Columbia small business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Columbia, for instance, are often only interested in good leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Columbia PPC management is understanding the metrics that will be used to optimize and scale. Most Columbia PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Columbia business needs to use multiple tactics and marketing tools. For example, the best Columbia paid ads services will include tactics to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Columbia business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

The use of social media ads in Columbia website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Columbia company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Columbia organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads firm helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Columbia online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

Search engine marketing in Columbia involves running paid advertising on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Columbia business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Columbia digital marketing tactic. To improve your return on investment with search advertising in Columbia, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

For local service providers in Columbia, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Columbia businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Columbia organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Columbia online advertising services. This is a critical aspect of any type of website advertising in Columbia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO strategies that work for one Columbia small business might not work for another Columbia business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Columbia websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Columbia, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Columbia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Columbia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Columbia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Maryland small businesses. To develop a sales funnel that produces value for your Columbia business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Columbia website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Columbia website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Columbia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Columbia small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Columbia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Columbia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Columbia digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Columbia internet advertising company. These are all effective ways to market content if you implement them correctly within your Columbia company.

9.) Online Reputation Management (ORM)

Your online reputation in Columbia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Columbia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Columbia brand.

For local service companies in Columbia, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Columbia storefront. Online shoppers in Columbia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Columbia doctors or Columbia attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Columbia website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Columbia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Columbia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Columbia online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Columbia website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Columbia, MD Website

If you run a business in Columbia that sells products or services, you're going to need marketing to drive sales. There are many reasons to consider Columbia digital advertising packages over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement online advertising strategies within your Maryland business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Columbia, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Columbia or throughout Maryland?
• Columbia digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Columbia, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Columbia non-digital ads!

How to Develop Columbia, MD Digital Advertising Services

To start your internet advertising plan for your Columbia business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Columbia online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Columbia or beyond. Your Columbia website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Columbia audience. This will help ensure you focus on the right keywords for your Columbia digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Columbia digital strategy. In internet advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Columbia small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Columbia that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Columbia lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Columbia website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Columbia website visitors.

6.) Strategize for consistent testing

If you've got all these Columbia online advertising strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Columbia digital marketing campaign.

Why Choose WebCitz for Your Columbia, MD Internet Marketing Solutions

Our goal is to be your Columbia small business online advertising partner! There are many factors to consider when researching Columbia website marketing companies. With more than 19 years of experience, you know you can trust the Columbia digital marketing strategies we suggest for your small business. These are often the same Columbia internet marketing strategies we use for our own lead generation and conversion rate optimization services. Our own online marketing service likely landed you on our website from Columbia.

However, you should select our website advertising firm because you feel confident we're the right team for your Columbia business. We are only a short drive of 13 hours and 28 mins away from you in Columbia, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Columbia from our own online marketing services.
• You probably found us in Columbia via an online search for a service we provide.
• Our marketing team performs all of our Columbia website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Columbia digital marketing tactics that include web development or website maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

When it comes time for your small business or large corporation to start the search for Columbia digital marketing agencies, we hope you keep our digital advertisers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

800-796-8263 Email Us