Baltimore, MD Digital Marketing

What is Digital Advertising for Baltimore, MD Organizations?

In a most simple definition, internet advertising throughout Baltimore is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Baltimore company owners, website marketing is a fancy way of saying search engine optimization or paid ads. While both of those services are used in digital marketing, neither fully explain the depth of a fresh internet marketing program for Baltimore-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Baltimore and across the country.

For example, the best digital marketing services in Baltimore will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Baltimore business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Baltimore by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Baltimore, you probably love the Baltimore Ravens football team. Go Baltimore Ravens! In addition to marketing Baltimore-area websites, our internet marketing agency also offers Annapolis, Bethesda, and Columbia small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for Baltimore Small Businesses

We are a team of digital marketing experts, just 895.1 miles away, with diverse knowledge and experience in the latest digital advertising trends for Baltimore organizations. Use our experience in more than 100 business industries across Baltimore, and the rest of the country, to help improve traffic and generate conversions.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in Baltimore. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads agency for Baltimore often begins by getting to know your company and its business model before providing professional PPC management. This information helps determine the next steps, since the way you'd approach paid ads for a local Baltimore company is much different from how you'd handle it for an ecommerce brand.

For example, local Baltimore service providers are often only interested in qualified leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Baltimore PPC is the next step. Most Baltimore paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Baltimore organization should utilize multiple advertising strategies and marketing tools. Some of the best PPC advertising packages in Baltimore strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Baltimore small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

The use of social media advertising in Baltimore website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Baltimore company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Baltimore small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Baltimore digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

In online marketing, Baltimore search ads is used to place ads on search engines like Google and Bing. Your Baltimore business will benefit from Google advertising and Bing campaigns since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Baltimore website marketing tactic. To improve your return on investment with search engine advertising in Baltimore, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A nearby Baltimore service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold on the internet. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Baltimore lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Baltimore organization.

5.) Conversion Rate Optimization

Digital marketing in Baltimore should include conversion optimization tactics. This is an essential component of any kind of internet advertising in Baltimore since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO tactics that work for one Baltimore company might not work for another, even when they are in the same field.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Baltimore websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Baltimore, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Baltimore company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Baltimore business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The creation of a funnel for your Baltimore business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Maryland small businesses. To develop a sales funnel that produces value for your Baltimore business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Baltimore digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Baltimore digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Baltimore email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Baltimore small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Baltimore websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Baltimore begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Baltimore internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Baltimore website marketing company. These are all effective ways to market content if you implement them correctly within your Baltimore organization.

9.) Online Reputation Management (ORM)

Your online reputation in Baltimore and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Baltimore, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Baltimore brand.

For nearby service companies in Baltimore, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Baltimore storefront. Online shoppers in Baltimore want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Baltimore doctors or Baltimore attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Baltimore website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Baltimore.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Baltimore, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Baltimore website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Baltimore digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Baltimore, MD Website

If you manage a business in Baltimore that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Baltimore internet advertising plans over other marketing plans. Let's go over some of the great reasons to implement website advertising plans within your Maryland business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Baltimore. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Baltimore or throughout Maryland?
• The flexibility of Baltimore digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Baltimore, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Baltimore non-digital ads!

How to Develop Baltimore, MD Internet Advertising Plans

Before starting your online advertising campaign for your Baltimore-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Baltimore website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Baltimore or beyond. This helps you tailor your Baltimore digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Baltimore digital marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Baltimore digital strategy, make that your first priority. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Baltimore business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Baltimore paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Baltimore lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Baltimore website drives traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Baltimore website visitors.

6.) Plan for continuous testing

When these Baltimore digital advertising plans are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Baltimore online marketing service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Baltimore, MD Website Advertising Strategies

We want to be the digital marketing partner of your Baltimore small business! When researching Baltimore internet marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Baltimore online marketing plans we suggest for your business. Baltimore website advertising plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Baltimore because of the effective implementation of our own digital advertising service.

Our internet advertising company should be your choice for your Baltimore company because you feel we are the right team. We are only a short drive of 13 hours and 39 mins away from you in Baltimore, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Baltimore from our own digital marketing plans.
• You probably found us in Baltimore via an online search for a service we provide.
• Our marketing team performs all of our Baltimore internet marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in Shopify, WordPress, and WooCommerce for any Baltimore digital marketing campaigns that need website design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

We hope you keep our online marketers in mind when it comes time for you to start looking for Baltimore website marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.

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