Appleton Web Design Services

Our Appleton Website Services

We are a one-stop web development agency with a large group of onsite website designers and ecommerce website developers. Our web design team is broken into two groups, each specializing in either template or custom website design services.

1.) Template-Based Website Developments

Looking for an affordable website? Your Appleton small business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next site or online store.

Rest assured, you'll have the opportunity to select the template you prefer, which we will then install on your development site.

From there, we'll customize the theme to match your color scheme and then set up your web pages.

The starting cost for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website developments, the price and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Appleton web design service from scratch.

This approach allows our team to design custom mockups specific to your branding requirements. You'll appreciate seeing the look and feel of your future website before our website developers start building the site. These mockups can be altered to your satisfaction, allowing you to finalize the design concept and proceed with confidence.

Following your approval of the design mockup, our web development team will integrate it into a custom template. A custom theme offers numerous advantages, such as a streamlined codebase that typically results in improved page speed and usability, since it was created exclusively for your Appleton small business.

The starting price for a custom web design is around $9,500, and it can be finished in as little as a few weeks. For custom ecommerce website designs, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web support services.

We think of website maintenance as a reactive support service where we provide your Appleton organization access to a web developer or ecommerce web developer who can fix just about any problem.

Here are some examples of site requests that Appleton website support companies might help with:

• Upgrading your website platform to the latest version.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Freshening your blog with new content.
• Rearranging the navigation menu of your Appleton website.
• Improve your website speed to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Making your website look and feel better.
• Fixing Google Search Console coverage issues.
• Improving technical search engine optimization by adding structured data, open graph tags, etc.
• Providing solutions to other site glitches.
• Importing / exporting ecommerce product data.

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Set Goals for Your Appleton, WI Website

It's important to understand what your goals are before picking a template or custom web development agency for your Appleton small business. The following are the most common goals we see for Appleton web development and ecommerce web design projects:

1. To build a website or online store for a new business in Appleton.
2. To refresh an existing website or storefront with a cutting edge, professional look and feel.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To improve the website's speed and responsiveness.
5. To fix website accessibility issues, or perhaps receive a web accessibility certificate.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Appleton website design project!

In addition to designing Appleton-area websites, our firm also provides web design services to those in Eau Claire, Green Bay, Kenosha, Madison, Milwaukee, Oshkosh, and Racine.

Picking a Platform for Your Appleton, WI Website

Your Appleton website is likely powered by a content management system, or CMS. Even though our top web designers and ecommerce website developers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Appleton and the greater Wisconsin area.

WordPress is the most popular CMS in Appleton, but it's also the best in terms of overall performance and scalability of a customized website design. The following reasons make WordPress the most scalable platform for designing websites, despite the fact there are alternatives for your project.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your site.
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional web design companies and freelance website developers, making it possible to find a local Appleton web designer to work with you.

2.) WooCommerce

We help Appleton startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here's why our ecommerce developers love WooCommerce:

• We often recommend WooCommerce for Appleton website design projects that need a custom theme with complex functionality, but are on a budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Appleton business already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
• We often recommend WooCommerce for Appleton businesses who prefer open-source software. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular hosted ecommerce platform. If you want to run an ecommerce website in Appleton, you'll probably need a Shopify web designer.

We can design a website for your online business in or around Wisconsin that runs on the Shopify platform.

Our ecommerce web developers love Shopify for these reasons:

• We often recommend Shopify for Appleton merchants interested in a hosted ecommerce platform. With Shopify, you can run an ecommerce business in Appleton without worrying about hosting setups or platform updates.
• When Appleton web companies don't need a lot of custom functionality, we often recommend Shopify. It is often more expensive to develop custom functionality within Shopify than WordPress. Additionally, Shopify apps often have monthly fees that really add up, in comparison to the less expensive WordPress plugin options.
• The best ecommerce platform for Appleton organizations that rely heavily on fast delivery times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Appleton, WI Web Designer

You should ask a few questions of your prospective Appleton website development or ecommerce web development company before starting a project. Here are some of the most common ones we get asked before starting a custom web development or ecommerce development project:

• Does the website designer outsource the work? We do not outsource custom web development or ecommerce web design projects for Appleton small businesses. We have our own internal team of USA website developers.
• Will the web designers make 301 redirects to help preserve search rankings? We are careful when it comes to broken URLs, so we plan to implement 301 redirects during any Appleton website refresh project.
• Does the web designer plan to create a mockup, or provide template samples, before starting the website? We find it is easier to create a design mockup for Appleton site projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom website development service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Appleton website designer plan to use on your website project? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How quick is the turnaround time for your Appleton website design service? It takes us about 2-3 months to complete custom web design projects, and 3-4 weeks to complete template websites. Ecommerce developments often take longer.
• Does the web development agency provide innovative solutions? As a complete web design company, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Appleton, WI Website

A successful template or custom web design project for your Appleton small business is just getting started! Here are some additional services to help make the most of your Appleton website:

• Writing Content: Don't feel comfortable writing about yourself or your company? Let our content writers help your Appleton organization write web page or blog content to describe your company and its products or services.
• SEO Game Plans: Want to improve organic traffic in or around Appleton? With our own team of SEO specialists, we can help with on-page, off-page, and technical search engine optimization.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance & Support: Do you want help with your template or custom Appleton website after it launches? If you need help updating your website, ask about our web maintenance plans.
• Website Accessibility: Not sure if your Appleton, WI site needs to be accessible to people with disabilities? We offer an affordable solution that continuously scans your website and fixes accessibility errors.
• Designing Logos: Getting ready to start a business in Appleton, but still need a logo? Let our graphic designers come up with logo concepts for your company.
• Website Hosting: Looking for a place to host your website? Our server administration and web design team work together to ensure fast WordPress hosting services!

Our comprehensive web development agency is the perfect solution for your small business!

Why Choose Us for Your Appleton, WI Web Services

We love Appleton, just like you! There are so many awesome places to visit in Appleton, like High Cliff State Park, Apollon, Appleton Beer Factory, and more! For other new ideas in or around Appleton, check out this great website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. We'll take care of your professional website design quickly and efficiently.

• We do not outsource Appleton website development projects. Check out our web design portfolio to see example content websites or ecommerce stores we've built.
• We have our own in-house team of skilled website designers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• We're experts in SEO, UX, and website speed.
• We've made free site tools like password generators, Hex to RGB converters, and secure password generators.
• Our internet advertising team is experienced in Appleton SEO services to help you improve search rankings and organic traffic.
• Our design team is very familiar with WooCommerce and Shopify for any Appleton ecommerce web developments you might be considering.
• You can reach us by phone, live chat, or email.
• We help with Appleton website maintenance requests to keep your website updated and looking great!
• To really expand upon your digital marketing, we can offer Appleton PPC ads management and Appleton social media management to help you target potential customers outside of organic search results.

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