Madison Web Design Services

Our Madison Web Services

We are a one-stop website design firm with a large group of onsite web designers and ecommerce web developers. Our web development team is broken into two groups, each specializing in either template or custom web design services.

1.) Template-Based Web Designs

Looking for an affordable website? Your Madison business might be interested in a template website!

Rather than creating design mockups and building a custom theme for your website, we can find and share several website templates that closely align with the look and feel you want.

Don't worry though, you'll be able to select your desired template for us to install on your development site.

Next, we will modify the theme to use your color scheme and then add in your web pages.

The starting cost for a templated website design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce developments, the price and turnaround will be higher.

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2.) Custom Website Designs

As a custom web development agency, we prefer to start every Madison website design service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our web developers begin their work. In addition, these mockups can undergo modifications until you're pleased with the design concept, enabling you to advance with certainty.

Once you've given your approval for the design mockup, our web development team will merge it into a custom template. A custom theme offers numerous advantages, such as a streamlined codebase that typically results in improved website speed and usability, since it was created exclusively for your Madison organization.

The starting price for a custom website design is $9,500, and it can be completed in as little as a few months. For custom ecommerce website developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We view website maintenance to be a reactive support service that provides your Madison business access to a website developer or ecommerce web designer who can solve nearly any website problem you have.

Here are some examples of website requests that Madison web support agencies might help with:

• Updating your website platform.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new products or services.
• Staying fresh with new blog content.
• Rearranging your Madison site's navigation menu.
• Improve your site performance to pass Google Core Web Vitals.
• Backing up your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing Google Search Console coverage problems.
• Improving technical search engine optimization by adding structured data, open graph tags, etc.
• Providing solutions to other website issues.
• Importing / exporting ecommerce product data.

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Set Goals for Your Madison, WI Website

It's important to understand what your goals are before picking a template or custom website development agency for your Madison small business. The following are the most common goals we see for Madison web development and ecommerce development projects:

1. To build a website or online store for a new business in Madison.
2. To redo an existing website or storefront with a modern, professional look and feel.
3. To improve UX, bounce rates, and/or conversion metrics.
4. To increase site performance for a passing score in Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let us help you figure out the goals of your Madison website design project to ensure everyone is happy with the finished website!

If you live in Madison, you probably love the Wisconsin Badgers football team. Go Wisconsin Badgers! In addition to designing Madison-area websites, our firm also provides web design services to those in Appleton, Eau Claire, Green Bay, Kenosha, Milwaukee, Oshkosh, and Racine.

Picking a Platform for Your Madison, WI Website

Your Madison site is likely powered by a content management system, or CMS. Even though our top website designers and ecommerce website designers are well-versed in multiple platforms, we only use WordPress for new content-based website projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Madison and the greater Wisconsin area.

We specialize in WordPress not just because it's the most popular CMS platform in Madison, but just because it's the best for a customized website design service. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional web design companies and freelance web developers, making it possible to find a local Madison website designer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Madison or other parts of United States.

Here's why our ecommerce web developers love WooCommerce:

• We often recommend WooCommerce for Madison website design projects that require a custom designed theme with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• We often recommend WooCommerce for Madison businesses with an existing WordPress website. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
• Most small businesses in Madison who prefer open-source software use WooCommerce. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• WooCommerce is good if you're in an industry that's not accepted by Shopify.

3.) Shopify

Shopify is the most popular hosted ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify website developer in Madison.

Our Shopify web development team has experience designing websites for online stores around Wisconsin within the Shopify platform.

Our ecommerce developers love Shopify for these reasons:

• We often recommend Shopify for Madison merchants interested in a hosted ecommerce platform. With Shopify, you can run an ecommerce business in Madison without worrying about hosting setups or platform updates.
• When Madison web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• Shopify is a good option for Madison ecommerce businesses that need fast turnaround times for marketing and development. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Madison, WI Website Designer

You should ask a few questions of your prospective Madison website design or ecommerce development agency before starting a project. Here are some of the most common ones we get asked before starting a custom website design or ecommerce web design project:

• Does the web designer outsource the work? We do not outsource custom website design or ecommerce website development projects for Madison businesses. We have our own internal team of USA web designers.
• Will the website developers create 301 redirects to help search rankings? We always create 301 redirects because we understand how important they are for Madison SEO.
• Does the website designer plan to create a mockup, or provide theme samples, before building the site? We find it is easier to create a design mockup for Madison website projects to help everyone understand the design direction before the website build gets too far along. However, that is only viable if you choose a custom web design service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Madison website developer plan to use on your website project? We prefer WordPress because of its scalability, ease of use, and popularity. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast is your Madison website design service? Most of our custom web development projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
• Does the web design company have examples of original solutions? As a full-service website design firm, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Madison, WI Website

A successful template or custom website design project for your Madison organization is just getting started! Here are some additional services to help make the most of your Madison website:

• Writing Content: Don't feel comfortable writing about yourself or your company? Let our content writers help your Madison business write web page or blog content to describe your company and its products or services.
• SEO Strategies: Do you want to improve organic traffic in Madison, or elsewhere? We have our own team of SEO specialists to help with off-page, technical, and on-page SEO.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom Madison website after it launches? Ask about our web maintenance packages to receive help installing updates or making website tweaks.
• Web Design Accessibility: Are you unsure if your Madison, WI website needs to be accessible? Our solutions use artificial intelligence to fix accessibility issues on your website.
• Logo Creation: Have you decided on a logo for your new Madison organization yet? Let our graphic designers come up with logo concepts for your business.
• Web Hosting: Need somewhere to host your website after it launches? To ensure fast hosting, our server admins teamed up with our website development team to configure fast caching systems for WordPress.

No matter what your business needs for its website, you'll find our full-service website design firm to be your solution provider!

Why Choose Us for Your Madison, WI Web Services

We love Madison, just like you! There are so many awesome places to visit in Madison, like Wisconsin State Capitol, Cave Of The Mounds, Wisconsin Brewing Company, and more! For other new ideas in or around Madison, check out this great website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. We'll take care of your professional web development quickly and efficiently.

• We do not outsource Madison web design projects. Check out our website design portfolio to see example content websites or ecommerce stores we've built.
• We've got our own team of leading website developers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're consultants in search engine optimization, UX, and site speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital advertising consultants are very familiar with Madison search engine optimization services to help you rank higher in Google.
• Our web designers are knowledgeable within WooCommerce and Shopify for any Madison ecommerce development project you need completed.
• We're easy to reach by phone, live chat, or email.
• We help with routine Madison web maintenance services to help you keep your website fresh.
• For an expanded digital marketing campaign, check out our Madison PPC ads management and Madison social media services to target a broader audience.

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