Madison, SD Digital Marketing

What is Website Marketing for Madison, WI Small Businesses?

It's pretty easy: Madison digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Madison small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. Even though both of those services are used in online advertising, neither fully explains the depth of a modern website advertising program for Madison-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Madison, Wisconsin or nationwide.

The best Madison online advertising services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Madison business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Madison by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Madison, you probably love the Wisconsin Badgers football team. Go Wisconsin Badgers! In addition to marketing Madison-area websites, our website advertising firm also offers Appleton, Eau Claire, Green Bay, Kenosha, Milwaukee, Oshkosh, and Racine small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Madison Businesses

For Madison small businesses, we're a team of online advertising consultants, just 104.4 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Madison, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

The act of creating and optimizing Madison PPC advertising services is known as paid ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide skilled PPC management, a PPC advertising company for Madison often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Service providers in Madison, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Madison PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid ads, most Madison agencies implement email collection tactics through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Madison business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Madison should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Madison small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Madison online advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Madison organization drives quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Madison businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps Madison businesses build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In our Madison digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

The use of Madison search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Madison small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Madison online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Madison.

4.) Lead Generation

For local service providers in Madison, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Madison lead generation tactics.

All of our internet marketing team's lead generation strategies have been tried and implemented at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Madison small business.

5.) CRO

Digital marketing in Madison should include conversion rate optimization game plans. This is an essential component of any kind of internet marketing in Madison since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Madison company might not work for a different Madison business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Madison websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Madison, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Madison company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Madison business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Madison business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin small businesses. To develop a sales funnel that produces value for your Madison business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Madison digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Madison digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Madison email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Madison small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Madison websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Madison begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Madison internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Madison website marketing company. These are all effective ways to market content if you implement them correctly within your Madison organization.

9.) Online Reputation Management (ORM)

Your online reputation in Madison and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Madison, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Madison brand.

For nearby service companies in Madison, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Madison storefront. Online shoppers in Madison want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Madison doctors or Madison attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Madison website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Madison.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Madison, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Madison website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Madison digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Madison, WI Website

You're going to have to think about marketing in Madison if you manage a business that sells something. There are lots of reasons to choose Madison internet advertising plans over other marketing plans. Here are some reasons you should implement website marketing tactics for your Wisconsin business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Madison is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Madison or within Wisconsin.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Madison, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Madison!

How to Develop Madison, WI Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Madison-based company. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Madison website marketing service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. It is important to understand who you are targeting in Madison or beyond. Your Madison website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Madison audience. By doing this, you'll make sure your Madison digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Madison digital plan. In online marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Madison organization. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Madison that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Madison residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Madison website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Madison website.

6.) Strategize for consistent testing

If you've got all these Madison website marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Madison digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Madison, WI Internet Advertising Strategies

If you're a company in Madison, we want to be your website marketing partner! When researching Madison website advertising firms, there are many factors to consider. You can trust the Madison digital marketing tactics we suggest for your business since we have more than 19 years of experience. These are often the same Madison internet marketing strategies we use for our own lead generation and conversion rate optimization services. Our own online marketing service likely landed you on our website from Madison.

Most importantly though, you should choose our website advertising firm for your Madison business because you feel confident we are the right team for your Madison company. We are only a short drive of 1 hour 50 mins away from you in Madison, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Madison from our own online advertising campaigns.
• You likely found our website in Madison after performing an online search for a service we offer.
• We don't outsource Madison digital marketing services because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for Madison internet marketing strategies that include website design or website maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Madison digital marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us