Oshkosh Digital Marketing

What is Website Advertising for Oshkosh, WI Organizations?

Simply put, digital marketing throughout Oshkosh is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Oshkosh small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Oshkosh website advertising program entails.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Oshkosh and across the country.

For example, the best internet advertising plans in Oshkosh will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Oshkosh business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Oshkosh by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Oshkosh-area websites, our online advertising agency also offers Appleton, Eau Claire, Green Bay, Kenosha, Madison, Milwaukee, and Racine small businesses and large corporations a proficient digital marketing service.

Our Digital Marketing Services for Oshkosh Small Businesses

We're a team of internet marketing specialists, just 19 miles away, who know and understand the latest online marketing trends for Oshkosh companies. Use our experience in more than 100 business industries across Oshkosh, and the rest of the country, to help grow traffic and boost conversions.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement plans in Oshkosh. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Oshkosh often begins by getting to know your company and its business model before providing skilled PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Oshkosh, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to improve traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Oshkosh PPC, it's important to understand what metrics will be used. Most Oshkosh paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid ads. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Oshkosh small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Oshkosh should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Oshkosh company through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

The use of social media marketing in Oshkosh digital marketing involves paid advertising being run on social platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Oshkosh business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Oshkosh small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps Oshkosh small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. In our Oshkosh digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Marketing

In online advertising, Oshkosh search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Oshkosh business to an engaged audience that is actively looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Oshkosh online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Oshkosh.

4.) Lead Gen

For nearby service providers in Oshkosh, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need Oshkosh lead generation strategies.

Our digital advertising team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Oshkosh business.

5.) Conversion Optimization

Digital marketing in Oshkosh should include CRO strategies. This is an essential component of any kind of digital advertising in Oshkosh since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO strategies that work for one Oshkosh small business might not work for a different Oshkosh business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Oshkosh websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Oshkosh, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Oshkosh company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Oshkosh organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Oshkosh company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Oshkosh business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Oshkosh digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Oshkosh digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Oshkosh email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Oshkosh businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Oshkosh websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Oshkosh begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Oshkosh internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Oshkosh online advertising agency. These are all effective ways to market content if you implement them correctly within your Oshkosh small business.

9.) Online Reputation Management (ORM)

Your online reputation in Oshkosh and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Oshkosh, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Oshkosh brand.

For local service companies in Oshkosh, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Oshkosh storefront. Online shoppers in Oshkosh want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Oshkosh doctors or Oshkosh attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Oshkosh website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Oshkosh.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Oshkosh, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Oshkosh website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Oshkosh digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Oshkosh, WI Website

If you run a business in Oshkosh that sells products or services, you're going to need marketing to increase sales. There are lots of reasons to choose Oshkosh internet advertising plans over other marketing plans. Here are a few reasons why your Wisconsin small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Oshkosh. You might as well choose a format and medium that can follow your target audience wherever they go in Oshkosh or within Wisconsin.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Oshkosh, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Oshkosh!

How to Develop Oshkosh, WI Digital Marketing Plans

To start your internet marketing campaign for your Oshkosh business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Oshkosh online marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Oshkosh or beyond. This helps you tailor your Oshkosh online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Oshkosh website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Oshkosh digital plan. In internet marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Oshkosh business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in Oshkosh that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Oshkosh lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Oshkosh website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Oshkosh website visitors.

6.) Strategize for consistent testing

If you've got all these Oshkosh online advertising strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Oshkosh digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Oshkosh, WI Internet Marketing Solutions

Our goal is to be your Oshkosh small business online advertising partner! When researching Oshkosh website marketing companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Oshkosh digital marketing strategies we suggest. Oshkosh digital advertising plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Oshkosh because of the effective implementation of our own online marketing service.

Our website marketing company should be your choice for your Oshkosh organization because you feel we are the right team. We are only a short drive of 23 mins away from you in Oshkosh, or mere seconds away from a phone or email!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Oshkosh from our own online marketing services.
• You likely found our website in Oshkosh after performing an online search for a service we offer.
• We don't outsource Oshkosh website advertising packages because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're searching for Oshkosh digital advertising plans that include web design or web maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Oshkosh digital marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

800-796-8263 Email Us