Kenosha Digital Marketing

What is Website Advertising for Kenosha, WI Organizations?

In a most simple definition, digital marketing throughout Kenosha is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Digital marketing means SEO or paid ads to most Kenosha small business owners. Those two services are both used in online advertising, but neither fully explains what a modern Kenosha website advertising program entails.

Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help you improve visibility and conversions throughout Kenosha, Wisconsin or nationwide.

The best Kenosha online marketing packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Kenosha company revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Kenosha by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Kenosha-area websites, our website advertising firm also offers Appleton, Eau Claire, Green Bay, Madison, Milwaukee, Oshkosh, and Racine small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Kenosha Businesses

We are a team of online marketing professionals, just 141.7 miles away, with diverse knowledge and experience in the latest website marketing trends for Kenosha small businesses. We've helped drive traffic and drive conversions across more than 100 business industries in Kenosha, and the rest of the country, so let's work together.

1.) PPC Ads Management

The act of creating and optimizing Kenosha paid advertising campaigns is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Kenosha should get to know your company and its goals. Since the way you approach paid advertising for a nearby Kenosha organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Kenosha, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Kenosha paid ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Kenosha companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Kenosha business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Kenosha should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Kenosha organization through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook that are used in Kenosha website marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Kenosha company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Kenosha organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps Kenosha companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. In our Kenosha website advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

The use of Kenosha search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Kenosha business in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Kenosha online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Kenosha.

4.) Lead Generation

For local service providers in Kenosha, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation tactics are crucial for these kinds of Kenosha organizations looking to get sales from their website.

Our online marketing team has tried and implemented so many different lead generation plans in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Kenosha business.

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Kenosha online marketing. This is an essential component of any kind of online advertising in Kenosha since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Kenosha organization might not work for a different Kenosha business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kenosha websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kenosha, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kenosha company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kenosha business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Kenosha business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin small businesses. To develop a sales funnel that produces value for your Kenosha business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kenosha internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kenosha internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Kenosha email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Kenosha small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Kenosha websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kenosha begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kenosha website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Kenosha digital marketing company. These are all effective ways to market content if you implement them correctly within your Kenosha organization.

9.) Online Reputation Management (ORM)

Your online reputation in Kenosha and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Kenosha, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kenosha brand.

For local service companies in Kenosha, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kenosha storefront. Online shoppers in Kenosha want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Kenosha doctors or Kenosha attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Kenosha website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Kenosha.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Kenosha, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kenosha digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kenosha internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Kenosha, WI Website

If you manage a business in Kenosha that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kenosha website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Wisconsin small business should embrace digital marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Kenosha, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Kenosha or across Wisconsin.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Kenosha, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Kenosha!

How to Develop Kenosha, WI Internet Advertising Plans

Before starting your online advertising campaign for your Kenosha-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Kenosha or beyond. Your Kenosha website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kenosha audience. You'll be able to focus on the right keywords for your Kenosha digital marketing and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Kenosha digital plan. In online marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Kenosha organization. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Kenosha paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Kenosha lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Kenosha website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Kenosha website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Kenosha digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Kenosha internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Kenosha, WI Website Marketing Solutions

We want to be the digital marketing partner of your Kenosha business! When researching Kenosha digital advertising firms, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Kenosha internet advertising tactics we suggest. These are often the same Kenosha online advertising strategies we use for our own lead generation and conversion rate optimization services. Our own website advertising service likely landed you on our website from Kenosha.

However, you should select our digital advertising firm because you feel confident we're the right team for your Kenosha business. We are only a short drive of 2 hours and 13 mins away from you in Kenosha, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Kenosha from our own website advertising services.
• You likely found our website in Kenosha after performing an online search for a service we offer.
• We don't outsource Kenosha digital advertising packages because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're specialists in WooCommerce, Shopify, and WordPress for any Kenosha website advertising services that need web design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Kenosha internet marketing agencies, we hope you keep our online marketers in mind for the task. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

800-796-8263 Email Us