Eau Claire Digital Marketing

What is Internet Marketing for Eau Claire, WI Businesses?

In a most simple definition, online marketing throughout Eau Claire is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

For most Eau Claire business owners, website advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Eau Claire-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Eau Claire and across the country.

The best Eau Claire digital marketing plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through affiliate marketing, paid advertising, SEO, or SEO.
• Boost Eau Claire small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Eau Claire through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Eau Claire-area websites, our online marketing firm also offers Appleton, Green Bay, Kenosha, Madison, Milwaukee, Oshkosh, and Racine small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Eau Claire Businesses

We are a team of digital advertising consultants, just 181.4 miles away, with diverse knowledge and experience in the latest internet advertising trends for Eau Claire small businesses. Use our experience in more than 100 business industries across Eau Claire, and the rest of the country, to help build traffic and grow conversions.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Eau Claire. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a paid ads company for Eau Claire often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Eau Claire small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, nearby Eau Claire service providers are often only interested in qualified leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Eau Claire PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Eau Claire agencies implement email collection tactics through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Eau Claire business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Eau Claire strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make your Eau Claire company more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

The use of social media marketing in Eau Claire digital marketing involves paid advertising being run on social platforms like TikTok, LinkedIn, Instagram, Facebook, and Twitter. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Eau Claire company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Eau Claire organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

With our help, corporations and small businesses in Eau Claire make the most of their social ads by setting up sales funnels and lead generation tools. In our Eau Claire online advertising services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

The use of Eau Claire search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. Your Eau Claire small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective Eau Claire internet advertising tactic. For any search ads campaign in Eau Claire, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

For local service providers in Eau Claire, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation plans are crucial for these kinds of Eau Claire businesses looking to get sales from their website.

All of our internet marketing team's lead generation strategies have been tried and implemented at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Eau Claire small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Eau Claire digital advertising services. This is an essential component of any kind of internet advertising in Eau Claire since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO plans that work for one Eau Claire business might not work for another Eau Claire business, even if they're in the same market.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Eau Claire websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Eau Claire, and many other factors.

6.) Revenue Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Eau Claire small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Eau Claire company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Building a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Wisconsin organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Eau Claire business.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. Working with one of our website advertising experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Eau Claire digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Eau Claire digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Eau Claire email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Eau Claire organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Eau Claire websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Eau Claire begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Eau Claire online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Eau Claire website advertising firm. These are all effective ways to market content if you implement them correctly within your Eau Claire business.

9.) Online Reputation Management (ORM)

Your online reputation in Eau Claire and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Eau Claire, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Eau Claire brand.

For local service companies in Eau Claire, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Eau Claire storefront. Online shoppers in Eau Claire want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Eau Claire doctors or Eau Claire attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Eau Claire website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Eau Claire.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Eau Claire, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Eau Claire digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Eau Claire digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Eau Claire, WI Website

If you manage a business in Eau Claire that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Eau Claire online marketing packages over other marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Wisconsin business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Eau Claire is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Eau Claire or across Wisconsin.
• The flexibility of Eau Claire internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Eau Claire provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Eau Claire non-digital ads!

How to Develop Eau Claire, WI Internet Advertising Plans

Before starting your online advertising campaign for your Eau Claire-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Eau Claire website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Eau Claire or beyond. Your Eau Claire digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Eau Claire audience. You'll be able to focus on the right keywords for your Eau Claire digital marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Eau Claire digital strategy, make that your first priority. The slowest moving online advertising strategy in Eau Claire is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Eau Claire small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Eau Claire that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Eau Claire residents to your lead gen goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Eau Claire website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Eau Claire website.

6.) Strategize for consistent testing

If you've got all these Eau Claire digital advertising plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Eau Claire online marketing service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Eau Claire, WI Website Advertising Strategies

We want to be the digital marketing partner of your Eau Claire small business! When researching Eau Claire internet marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Eau Claire online marketing plans we suggest for your business. Eau Claire website advertising plans like these are often what we use for our own lead generation. Our own digital marketing plan likely landed you on our site from Eau Claire.

Most importantly though, you should choose our internet advertising company for your Eau Claire company because you feel confident we are the right team for your Eau Claire company. We are only a short drive of 2 hours and 59 mins away from you in Eau Claire, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Eau Claire is our own website advertising plans.
• You probably found us in Eau Claire via an online search for a service we provide.
• Our marketing team performs all of our Eau Claire digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Eau Claire online advertising strategies that involve website design or website changes.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Eau Claire digital marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us