Green Bay Digital Marketing

What is Digital Marketing for Green Bay, WI Businesses?

It's pretty basic: Green Bay internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Green Bay business owners think of online marketing as another phrase for search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Green Bay digital marketing program entails.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you generate visibility in Green Bay and across the country.

For instance, the best online advertising services in Green Bay will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Green Bay company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Green Bay with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Green Bay, you probably love the Green Bay Packers football team. Go Green Bay Packers! In addition to marketing Green Bay-area websites, our website advertising firm also offers Appleton, Eau Claire, Kenosha, Madison, Milwaukee, Oshkosh, and Racine small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Green Bay Businesses

For Green Bay small businesses, we're a team of online advertising consultants, just 31.4 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Green Bay, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Green Bay. Despite that simple explanation, let's explore it further.

To provide experienced PPC management, a paid advertising agency for Green Bay should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Green Bay business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Green Bay, for instance, are often only interested in good leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Green Bay PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Green Bay paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Green Bay business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Green Bay should include plans like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Green Bay small business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Green Bay website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Green Bay organization drives quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Green Bay businesses, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Green Bay make the most of their social ads by setting up sales funnels and lead generation tools. Our social media ads agency also recommends putting in place plans for conversion optimization and retargeting within these Green Bay website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

In internet advertising, Green Bay search engine marketing is used to place ads on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Green Bay small business to an engaged audience that is actively searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Green Bay internet marketing strategy. For any search engine marketing campaign in Green Bay, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Green Bay service provider's main goal of an inbound marketing program is to boost leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Green Bay lead generation strategies are going to be critical.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Green Bay small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Green Bay website advertising strategies. There's no doubt that this is a critical element of digital marketing in Green Bay, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Green Bay business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Green Bay websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Green Bay, and many other factors.

6.) Sales Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Green Bay small business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Green Bay organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The development of a sales funnel for your Green Bay company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Green Bay business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Green Bay digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Green Bay digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Green Bay email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Green Bay businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Green Bay websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Green Bay begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Green Bay internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Green Bay online advertising agency. These are all effective ways to market content if you implement them correctly within your Green Bay small business.

9.) Online Reputation Management (ORM)

Your online reputation in Green Bay and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Green Bay, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Green Bay brand.

For local service companies in Green Bay, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Green Bay storefront. Online shoppers in Green Bay want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Green Bay doctors or Green Bay attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Green Bay website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Green Bay.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Green Bay, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Green Bay website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Green Bay digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Green Bay, WI Website

You're going to have to think about marketing in Green Bay if you manage a business that sells something. There are many reasons to consider Green Bay internet marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Wisconsin small business should embrace online advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Green Bay, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Green Bay or throughout Wisconsin?
• Green Bay website advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• User engagement is best with digital marketing in Green Bay. We wish you the best of luck getting people to comment, like, and share your Green Bay non-digital ads!

How to Develop Green Bay, WI Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Green Bay-based small business. You want to ensure everyone involved understands the ultimate goal of the Green Bay online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Green Bay or beyond. You can then make sure you're targeting your Green Bay website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Green Bay audience. This will help ensure you focus on the right keywords for your Green Bay digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Green Bay digital strategy. Search engine optimization is the slowest moving internet advertising tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Green Bay small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Green Bay that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Green Bay lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Green Bay website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Green Bay website visitors.

6.) Strategize for consistent testing

If you've got all these Green Bay website marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Green Bay digital marketing plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Green Bay, WI Internet Advertising Strategies

If you're a company in Green Bay, we want to be your website marketing partner! There are many factors to consider when researching Green Bay website advertising firms. We've got 19 years of experience, so you can trust the Green Bay digital marketing tactics we suggest. Green Bay internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Green Bay probably has a lot to do with our own online advertising campaign.

However, you should select our website advertising firm because you feel confident we're the right team for your Green Bay business. We are only a short drive of 34 mins away from you in Green Bay, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in Green Bay.
• You probably found us in Green Bay via an online search for a service we provide.
• Our marketing team performs all of our Green Bay online marketing packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're searching for Green Bay website advertising plans that include web design or website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Green Bay online advertising agencies, we hope you keep our digital advertisers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing agency.

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