Racine Web Design Services

Our Racine Website Services

We are a complete web design company with a large staff of internal web developers and ecommerce developers. Our website design team is broken into two groups, each specializing in either template or custom web development services.

1.) Template-Based Website Designs

Looking for an affordable website? Your Racine company might be interested in a template website!

Rather than designing mockups and developing a custom template for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

Rest assured, you'll have the opportunity to select the template you prefer, which we will then install on your development site.

Next, we will modify the theme to use your color scheme and then add in your web pages.

The starting cost for a templated website design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce developments, the price and turnaround will be higher.

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2.) Custom Website Designs

As a custom web development agency, we like to start every Racine website design service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our web developers begin their work. These mockups can be altered to your satisfaction, allowing you to finalize the design concept and proceed with confidence.

After you approve the design mockup, our website development team will integrate it into a completely custom theme. There are many benefits to a custom template, including a simplified codebase that often has better page speed and usability since it was developed specifically for your Racine small business.

The starting price for a custom web design is about $9,500, and it can be ready in just a few weeks. For custom ecommerce web developments, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website support services.

We think of web maintenance as a reactive support service where we provide your Racine company access to a web developer or ecommerce website developer who can fix just about any problem.

Here are some examples of website requests that Racine web maintenance companies might help with:

• Upgrading your site platform to the latest version.
• Updating apps, themes, and plugins.
• Adding new pages whenever you release something new.
• Staying fresh with new blog content.
• Rearranging the navigation menu of your Racine website.
• Improving website performance to help you pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Changing the look and feel of your website.
• Troubleshooting Google Search Console coverage problems.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Racine, WI Website

To choose the best template or custom website design firm for your Racine business, you need to know what your goals are. The following are the most common goals we see for Racine web design and ecommerce website development projects:

1. To create a website or online store for a new business in Racine.
2. To redesign an existing website or storefront with a modern, professional look and feel.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To improve the website's speed and responsiveness.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To get more online sales from their ecommerce website.

Let us help plan your Racine website design project!

In addition to designing Racine-area websites, our firm also provides web design services to those in Appleton, Eau Claire, Green Bay, Kenosha, Madison, Milwaukee, Oshkosh, .

Picking a Platform for Your Racine, WI Website

A content management system, or CMS, is what powers your Racine website. Even though our top web designers and ecommerce web developers are well-versed in multiple platforms, we only use WordPress for new content-based site projects. For ecommerce websites we use Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Racine and the greater Wisconsin area.

WordPress is the most popular CMS in Racine, but it's also the best in terms of overall performance and scalability of a customized website design. The following reasons make WordPress the most scalable platform for designing websites, despite the fact there are alternatives for your project.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress has a large following among expert web design companies and freelance web developers, helping ensure you can find a local Racine web designer to help you.

2.) WooCommerce

Our WooCommerce website development team has experience helping startups and existing ecommerce businesses in Racine build amazing stores with WooCommerce.

Here are some of the reasons our ecommerce website designers tend to recommend WooCommerce:

• If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Racine business already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money rebuilding your content-based website just to add ecommerce.
• We often recommend WooCommerce for Racine businesses who prefer open-source software. You don't have to pay a monthly fee to use WordPress or WooCommerce. If you want to use Shopify, you'll need a paid subscription for the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• WooCommerce is good if you're in an industry that's not accepted by Shopify.

3.) Shopify

Shopify is the most popular web-based ecommerce platform. If you want to run an ecommerce site in Racine, you'll probably need a Shopify website developer.

Our Shopify developers have experience designing websites for online companies in and around Wisconsin.

Here are some reasons our ecommerce website designers like Shopify:

• For Racine merchants interested in a hosted ecommerce system, we often recommend Shopify. Shopify allows you to run an ecommerce business in Racine without the hassle of hosting configurations or platform updates.
• For Racine web companies that don't need a lot of custom features, we often recommend Shopify. It's typically more expensive to develop custom functionality in Shopify than WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• We often recommend Shopify for Racine ecommerce businesses that rely heavily on fast delivery times for development and marketing initiatives. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Racine, WI Web Designer

You should ask your prospective Racine website design or ecommerce web design agency several questions before you get started. Here are some of the most common ones we get asked before starting a custom website design or ecommerce website development project:

• Does the website designer outsource the project? We do not outsource custom website design or ecommerce development projects for Racine businesses. We have our own internal team of USA website designers.
• Will the web developers make 301 redirects to help preserve search placements? We are careful when it comes to broken URLs, so we plan to implement 301 redirects during any Racine website redesign project.
• Does the web developer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Racine website projects to help everyone understand the design direction before the website build gets too far along. However, that is only viable if you choose a custom website design service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• What platform does your Racine web designer use? Because of its scalability, ease of use, and popularity, we prefer WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast is your Racine website design service? It takes us about 2-3 months to complete custom web design projects, and 3-4 weeks to complete template websites. Ecommerce developments often take longer.
• Does the web development agency have experience with innovative solutions? As a complete web design company, we love a challenge! Let us know what you have for unique needs and we will be happy to assist!

Other Services for Your Racine, WI Website

There's more to a successful template or custom web design project for your Racine small business than you may realize. Here are some additional services to help make the most of your Racine website:

• Content Writing: Not sure how to express yourself in writing? Let our content writers help your Racine organization write web page or blog content to describe your company and its products or services.
• SEO Game Plans: Want to improve organic traffic in or around Racine? With our own team of SEO specialists, we can help with on-page, off-page, and technical search engine optimization.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance: Want help making changes to your template pr custom Racine website after it launches? We can help you install updates or make tweaks to your site.
• Web Design Accessibility: Are you unsure if your Racine, WI website needs to be accessible? We offer an affordable solution that continuously scans your website and fixes accessibility issues.
• Logo Design: Are you starting a new business in Racine, WI, but haven't settled on a logo? Allow our graphic designers to provide you with logo design concepts for your small business.
• Web Hosting Strategies: After your website launches, do you need a place to host it? Our WordPress hosting is fast and basic thanks to the caching systems set up by our server admins and web developers!

Our full-service website design firm is the perfect solution for your business!

Why Choose Us for Your Racine, WI Web Services

Because we love the City of Racine! There are so many exciting places to visit in Racine, like Apple Holler Family Farm, Wind Point Lighthouse, Bernie's Pizzeria, and others. For more ideas around Racine, check out this helpful website!

We've been designing high-converting websites for 19 years. We help small businesses and even large corporations with their website projects. You can trust our experts, who are only 132 miles away, to handle your professional website design quickly and efficiently.

• We do not outsource Racine web development projects. Check out our web design portfolio to see example content websites or ecommerce stores we've built.
• We have our own in-house team of skilled web designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're professionals in SEO, UX, and website speed.
• We provide free web development tools, such as color scheme pickers and password generators.
• Our digital marketing team is highly experienced in Racine nearby SEO campaigns to help you rank higher in search results.
• Our design team is very familiar with WooCommerce and Shopify for any Racine ecommerce website designs you might be considering.
• We are easy to reach on the phone, through live chat, or by email.
• We have a website team to help with Racine web maintenance when you need website updates.
• To broaden your digital marketing service, we can include our Racine PPC management and Racine social media services to help you target a bigger audience.

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