Bellingham Digital Marketing

What is Digital Advertising for Bellingham, WA Organizations?

In a most simple definition, internet advertising throughout Bellingham is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or PPC advertising to most Bellingham small business owners. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Bellingham-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Bellingham, Washington or nationwide.

For example, the best digital marketing services in Bellingham will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Bellingham business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Bellingham with content marketing, video production, backlink building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing Bellingham-area websites, our internet marketing agency also offers Auburn, Everett, Kennewick, Kent, Kirkland, Redmond, Renton, Seattle, Spokane, Spokane Valley, Tacoma, and Vancouver small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for Bellingham Small Businesses

We are a team of digital marketing experts, just 2019.6 miles away, with diverse knowledge and experience in the latest digital advertising trends for Bellingham organizations. We've helped improve traffic and generate conversions across more than 100 business industries in Bellingham, and the rest of the country, so let's work together.

1.) PPC Management

The act of creating and optimizing Bellingham PPC advertising plans is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC ads management, a paid advertising agency for Bellingham should get to know your company and its goals. Since the way you approach paid advertising for a localized Bellingham business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Bellingham, for example, are often only looking for quality leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Bellingham PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Bellingham paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Bellingham small business should utilize multiple advertising plans and marketing tools. For example, the best Bellingham paid advertising plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Bellingham small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

The use of social media advertising in Bellingham website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Bellingham company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Bellingham small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Bellingham companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Bellingham digital marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Marketing

Search engine marketing in Bellingham involves running paid advertising on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Bellingham business in front of an engaged audience. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Bellingham online marketing plan. For any search engine ads campaign in Bellingham, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

For nearby service providers in Bellingham, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Bellingham lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Bellingham company.

5.) Conversion Rate Optimization

You can't ignore conversion optimization campaigns when it comes to Bellingham digital marketing. There's no doubt that this is a critical element of digital advertising in Bellingham, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Bellingham small business might not work for another, even when they are in the same field.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

For some Bellingham websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Bellingham, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Bellingham company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Bellingham organization. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Launching a sales funnel for your Bellingham company is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Washington businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Bellingham small business.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. We have a team of online advertising consultants who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Bellingham digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Bellingham digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Bellingham email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Bellingham businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Bellingham websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Bellingham begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Bellingham internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Bellingham online advertising agency. These are all effective ways to market content if you implement them correctly within your Bellingham small business.

9.) Online Reputation Management (ORM)

Your online reputation in Bellingham and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Bellingham, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Bellingham brand.

For local service companies in Bellingham, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Bellingham storefront. Online shoppers in Bellingham want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Bellingham doctors or Bellingham attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Bellingham website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Bellingham.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Bellingham, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Bellingham website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Bellingham digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Bellingham, WA Website

If you manage a business in Bellingham that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Bellingham internet marketing services over other, more traditional, marketing tactics. Let's go over some of the good reasons to implement website marketing tactics within your Washington business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Bellingham, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Bellingham or across Washington.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with digital marketing in Bellingham. You'll have to work hard to get people to like, comment, and share your non-digital ads in Bellingham!

How to Develop Bellingham, WA Digital Advertising Services

Before starting your internet advertising plan for your Bellingham-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Bellingham or beyond. This helps you tailor your Bellingham online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Bellingham audience. You'll be able to focus on the right keywords for your Bellingham website marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Bellingham digital plan. Search engine optimization is the slowest moving internet marketing strategy. Search engines take weeks or months to recognize and index the updates you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Bellingham company and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid advertising plans in Bellingham that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Bellingham lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Bellingham website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Bellingham website.

6.) Plan for continuous testing

When these Bellingham website marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Bellingham digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Bellingham, WA Internet Advertising Strategies

We want to be the online advertising partner of your Bellingham business! When researching Bellingham website advertising firms, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Bellingham digital marketing tactics we suggest for your organization. These are often the same Bellingham internet advertising tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Bellingham because of the effective implementation of our own website marketing plan.

However, you should select our digital marketing agency because you feel confident we're the right team for your Bellingham small business. We are only a short drive of 1 day and 6 hours away from you in Bellingham, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new clients in Bellingham.
• You probably found us in Bellingham after looking for a service we offer.
• Our marketing team performs all of our Bellingham website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Bellingham internet marketing strategies that involve website design or website edits.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Bellingham website marketing companies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

800-796-8263 Email Us