Kirkland Digital Marketing

What is Digital Marketing for Kirkland, WA Small Businesses?

In a most simple definition, internet marketing throughout Kirkland is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Kirkland small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Kirkland-based organizations.

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Kirkland and across the country.

For example, the best website advertising packages in Kirkland will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Kirkland business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Kirkland by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Kirkland-area websites, our digital marketing company also offers Auburn, Bellingham, Everett, Kennewick, Kent, Redmond, Renton, Seattle, Spokane, Spokane Valley, Tacoma, and Vancouver small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Services for Kirkland Companies

We are a team of website marketing specialists, just 1937.1 miles away, with diverse knowledge and experience in the latest digital marketing trends for Kirkland businesses. Take advantage of our experience in more than 100 business industries throughout Kirkland, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Kirkland. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising company for Kirkland often begins by getting to know your company and its business model before providing premium PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Local service providers in Kirkland, for instance, are often only interested in good leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Kirkland paid ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Kirkland paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Kirkland business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Kirkland should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Kirkland organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

The use of social media ads in Kirkland internet marketing involves paid ads being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Kirkland company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Kirkland businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Kirkland digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Ads

The use of Kirkland search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Kirkland organization to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Kirkland website advertising plan. For any search ads campaign in Kirkland, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

A local Kirkland service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Kirkland companies looking to get sales from their website.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Kirkland business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Kirkland website marketing solutions. This is an essential component of any kind of digital marketing in Kirkland since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one Kirkland small business might not work for another Kirkland business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Kirkland websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kirkland, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kirkland company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kirkland organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Kirkland organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Washington businesses. To develop a sales funnel that produces value for your Kirkland business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kirkland online advertising campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kirkland online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Kirkland email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

8.) Content Marketing

Most Kirkland businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Kirkland websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kirkland begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kirkland digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Kirkland internet marketing agency. These are all effective ways to market content if you implement them correctly within your Kirkland small business.

9.) Online Reputation Management (ORM)

Your online reputation in Kirkland and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Kirkland, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kirkland brand.

For local service companies in Kirkland, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kirkland storefront. Online shoppers in Kirkland want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Kirkland doctors or Kirkland attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Kirkland website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Kirkland.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

10.) Video Marketing

As a full-service website advertising firm for Kirkland, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kirkland internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kirkland online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Kirkland, WA Website

If you manage a business in Kirkland that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Kirkland digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Washington business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Kirkland. You might as well choose a format and medium that can follow your target audience wherever they go in Kirkland or within Washington.
• Kirkland website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Kirkland, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Kirkland non-digital ads!

How to Develop Kirkland, WA Digital Marketing Campaigns

Before starting your digital advertising service for your Kirkland-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Kirkland internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Kirkland or beyond. This helps you tailor your Kirkland online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Kirkland website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Kirkland digital strategy. In digital advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider PPC advertising for your Kirkland small business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Kirkland that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Kirkland lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Kirkland website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Kirkland website.

6.) Prepare to conduct ongoing tests

When you have all of these Kirkland website advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Kirkland digital advertising service.

Why Choose WebCitz for Your Kirkland, WA Online Marketing Tactics

We want to be the website marketing partner of your Kirkland small business! There are many factors to consider when researching Kirkland digital marketing agencies. With more than 19 years of experience, you know you can trust the Kirkland digital advertising plans we suggest for your business. Kirkland online marketing plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Kirkland because of the effective implementation of our own website advertising service.

Our digital marketing company should be your choice for your Kirkland organization because you feel we are the right team. We are only a short drive of 1 day and 4 hours away from you in Kirkland, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Kirkland from our own website marketing plans.
• You probably found us in Kirkland via an online search for a service we provide.
• We do not outsource Kirkland digital marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Kirkland online marketing plans that involve web design or website tweaks.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

When it comes time for your small business or large corporation to start the search for Kirkland digital marketing companies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

800-796-8263 Email Us